Nissan Motor Company, Limited
Established:
December 26, 1933 by Yosisuke Aikawa
Global Headquarters:
Chuo-ku, Tokyo, Japan
American Division:
Nissan North America, Inc.Torrance, California
CORPORATE BACKGROUND
Tokyo Stock Exchange: #7201
NASDAQ: NSANY
Fiscal Year Ending March 31st, 2004:
Net Sales: ¥7,429,219,000,000
$71,130,000,000
Employees: 123,748
Companies Held: 234 (as of March 2003)
FINANCIALS
President and Chief Executive Officer:
Carlos Ghosn
June 1999 – Joined Nissan as COO
June 2000 – Promoted to President
June 2001 – Named as CEO of Nissan
Previously with Michelin for 18 years
EVP of Supply Chain Management:
Tadao Takahashi
CORPORATE LEADERSHIP
Nissan faces both automotive-industry andglobal supply chain difficulties.
As of August, 2001, time from order todelivery for Japanese domestic marketVehicles exceeded 30 days and 40 daysfor the American market.
GLOBAL SCM
Nissan made a commitment to reduceorder-to-delivery (OTD) times from 30+ daysto less than 14 days by Q4 2004.
Nissan’s global management approves globaldeployment of NPW (Nissan Production Way)and embraces the concept of Douki-Seisanto achieve this goal.
PLANNING AND STRATEGY
Douki-Seisan
Japanese for “Synchronized Production”
“to coordinate what's produced in manufacturingwith the actual customer order, therebysynchronizing all aspects of operations and materials”
“shop-floor management; problems aresolved and improvements are made at theactual place where they arise:on the shop floor”
NPW AND DOUKI-SEISAN
The Nissan Production Way
The basis of NPW is drastic cost reductionson all levels in all divisions to beimplemented by numerous cross-functional teams.
NPW focuses on reducing Nissan’scost-per-unit by minimizing internal costs,eliminating unnecessary corporate functions,and avoids pressuring suppliers.
NPW AND DOUKI-SEISAN
Operations Benefits
Allows for the manufacture of more than threedifferent models on a single assembly line
Uses computer-generated input schedules toidentify production bottlenecks and produceWork-In-Process schedules
Effective throughout entire supply chainfrom design freeze to paint shop andfinal delivery
NPW OPERATIONAL BENEFITS
The Nissan Production Way delivers direct consumer value.
New models can be:
Introduced within 18 months of design freeze
Customized and ordered by final consumervia Nissan website
Assembled and delivered to customer withintwo weeks of order
Reduces cost to manufacturer, ideallyallowing for lower new product prices.
NPW AND CONSUMER VALUE
Environmental:
Nissan is dedicated to the management ofglobal CO2 levels and is implementing modalshifts to less-polluting transportation methods.
Reduces corporate waste through reduction inpaperwork, increase in overall process efficiency,and various unquantified miscellany.
NPW'S AUXILLARY BENEFITS
Team Members:Eric FergusonAmber QuarlesAnna HookerCandace Hooker
Works Cited:http://www.nissannews.com/site_library/corporate/news/2002speeches/085speech-1.shtmlhttp://www.nissan-global.com/EN/DOCUMENT/PDF/ENVIRONMENT/ER/2003/en_er2003_08.pdfhttp://www.nissan-global.com/EN/DOCUMENT/PDF/AR/2003/ar2003_04.pdfhttp://www.decisions.gr/EN/erga1_viomix_nissan.asphttp://www.findarticles.com/p/articles/mi_m0KJI/is_9_116/ai_n6206244http://www.purchasing.com/article/CA291071.htmlhttp://www.nissannews.com/corporate/bios/docs/ghosn.dochttp://www.nissan-global.com/EN/DOCUMENT/PDF/ENVIRONMENT/ER/2003/en_er2003_10.pdfhttp://www.iese.edu/aplicaciones/news/view.asp?id=51&cs=1&lang=enhttp://imvp.mit.edu/japan_tour.htmlhttp://www.nissan-global.comhttp://www.nissannews.comhttp://www.nissandriven.comhttp://www.google.com
NISSAN SUPPLY CHAIN MANAGEMENT