Nirma

NIRMA LTD COMPANY NAME :- NIRMA LTD ADDRESS :- “NIRMA”, CHEMICAL

COMPLEX, KALATALAV, BHAVNAGAR-

364313 OWNER :- KARASHANBHAI

K. PATEL ESTABLISHED YEAR :- 1969

C.P.PATEL & F.H.SHAH COMMERCE COLLEGE

PRESENTED BY: HARDIK KAKADIYA

S.Y.BBA[ITM]

Content:

History Achievement of NIRMA Products and major plants Human Resource Management Financial Management Marketing Management

History: The story of ”NIRMA LTD” is not only about the

detergent powder, it is much more than it. Mr.Karashanbhai K. Patel who is the founder of this

big Organisation, who is the son of small farmer and qualified science graduate and was worked as junior chemist in government laboratory.

He was making detergent in the 100 sq.ft. backyard of his home using brand hands and buckets. Once mixture is ready used to pack in polythene bag and was selling door to door at 3 Rs. Per kg.

The product become well accepted in the consumer community and the rest is known to one and all this is “NIRMA LTD” of today.

NIRMA is private limited company and was converted into public limited company in 18 November 1993.

BETTER PRODUCT , BETTER VALUE , AND BETTER LIVING

JINGLE OF NIRMA : “Duth si safedi Nirma se aye ,

Rangin kapada bhi khil khil jaye”

VISION OF NIRMA

ACHIEVMENT OF NIRMA Awarded by ICMA “Excellence in water resource

management in chemical industry” for the year 2002-03.

Awarded by Gujarat Safety council for “Gujarat Safety Award” for year 2003-04.

Awarded by Saurashtra chamber of commerce and industry.

As on 9001 : 2000 company awarded by TUV – Germany , Thailand .

Udhyog Ratna Award Development of green belt with more than 18000

trees in salty land.

PRODUCTS OF NIRMA

List of products

GREEN DETERGENT POWDER

SUPER NIRMADETERGENT POWDER

DETERGENT CAKE

PRODUCTS

DETERGENT POWDERS BATHING SOAPOTHER PRODUCTSINDUSTRIALPRODUCTS

NIRMA POPULARDETERGENT POWDER

NIRMADETERGENT POWDER

NIRMAWASHING POWDER

NIRMA DETERGENT CAKE

SUPER NIRMADETERGENT CAKE

NIRMA BARATAN BAR

NIRMA CLEAN

NIRMA BATH SOAP

NIRMA BEAUTY SOAP

NIRMA LIME

NIRMA ROSEE

NIRMA HERBAL

NIRMA SANDLE

NIRMA BEAUTY SHAMPOO

NIRMA SHIKAKAI

NIRMA TOOTHPASTE

NIRMA SUDDH SALTLINER ALKYL BENZEN

SULPHURIC ACID

GLYCERIN

PATTY ACID

SODA ASH

MAJOR PLANTS:

DETERGENT SOAPS PACKAGING

SODAASH ADDIBAL SALTALKYLS BENZENES

Time Keeping System Time keeping is just to record their

employee’s entry and exit records. Working Hours:

A shift – 7:00 am to 3:00 pm B shift – 3:00 am to 11:00 pm C shift – 11:00 am to 7:00 pm D shift – 8:30 am to 5:00 pm

In this shifts A,B,C shifts are for workers and employee’s while as D shift is for Manager’s.

Human Resource management The term human resource means the total

knowledge, skills, creativity and abilities of organization. Human resource are the most important assets of an any organization.

Recruitment : Reason : Death ,Retirement , Promotion ,

Transfer , social reason , others Stages : (1) Manpower requisition (2) Manpower approval (3) Filling up vacancy

Selection The candidates have applied for the job have

to pass through three kinds of interview. (1) Written test (2) Personal interview (3) Interview at the head office Training and Development: There are main four training methodology (1) In-plant training for new

experienced employees (2) Induct training (3) Candidates appointment as

training (4) Safety function training

Wages and salary

Wages and salary paid to workers by his performance, skills, and time period monthly salary is given on 7th of month from HDFC bank.

EMPLOYEE INFORMATION:- There are more than 15000 Employee

and 500 professional Employees.

Marketing Management Marketing can be defined as the process

of exchange of goods and services. Distribution Channel : Nirma sells these products in the market

under the brands Nirma and Nima.(1) Nirma – which is consisting of about 450

exclusive Distributors(2) Nima- which is having more than 200

Distributors

Main competitors :

Hindustan Unilever limited TATA chemical GHCL GACL

Sells of the company: Nirma Sales 50000 Detergent piece per day

and larger detergent manufacturer in India. Nirma sales 30,00000 piece of Soap

manufacture per day and it is second larger soap manufacturer in India.

Nirma is 7th Successful brand in India. Selling of Nirma in India :

Toilet soap – 3 million piece Detergent powder – 6.2 million Lime fresh toilet soap – 17 million

International Marketing:

SHRILANKA

NEPAL

DUBAI

IRAN

PHILLIPPIES

U.A.E.

EXPORTS

SHRILANKA

NEPAL

FINANCE MAMAGEMENT

Authorized share capital :- Equity share capital of RS 10 each 1500000 6% redeemable preference shares of RS

100 each 7500000 Issued and subscribed capital :- Equity shares 1138786 6% redeemable preference shares of RS

100 each 279285 Total share capital is 88.17 crores.

Nirma’s Gross sales Rs. 2400 crores. Nirma is top 10 brand of india and it is

wide distributed. Nirma has:

2500 Distributors 2000000 Retailers 40 Depots

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