Niramaya Life - product pitch v1.0

i n n e r E n g i n e e r i n g f o r P e r s o n a l E x c e l l e n c e …Niramaya Life

Product Pitch PresentationAugust 2015

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Niramaya Life offers customized Services, to reduce stress and related occupational

ailments using Scientific Methodologies, to Organizations.

Dr. Krishna Madappa

Dr. Lipika Jain

Kiran Kashikar Kumar Rr

Binod Singh

Dr. Konstantin K Dr. T. M. Srinivasan

Dr. Gary Schwartz

Dr. H. R. Nagendra

Dr. Leonard A. Wisneski

Dr. Bruce Lipton

Dr. William (Bill) Tiller

Dr. Pradeep Deshpande

ADVI

SORY

BO

ARD

FOU

ND

ING

TEA

M

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Bangalore  

India  

*  Based  on  data  from  fundoo  data  

₹ 700 - 800 Cr spend on Rejuvenation

₹ 68K - 72K Cr Wellness Industry

₹ 150 - 300Cr spent by corporates

₹ 27 - 85 Cr spent by corporates (B’lore)

*  Imperatives  for  growth  –  The  wellness  industry  –  Report  by  PWC  

IT &

ITES

Firm

s (M

NC

s w

ith >

5000

em

pl.)

₹ 2,125 Budget/employee (Yr) for wellness

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Product Definition

A 12 Week program to reduce stress by up to 24% (8% – 36%) and remediate related Occupational Ailments (back-ache, anxiety, and more) by up to 18% (6% to 28%) using scientific devices (like Bio-well) and curated techniques for individuals in the age group of 28-45 years in organizations.

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*  Based  on  data  from  research  at  an  IT  Company  in  Bangalore  

Solution Overview

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Share Info

Bio-Well Readings

Questionnaire (Preference & Workouts)

Plan Re-­‐adjust  

Intervene  Measure  

Bio-Well Readings

Feedback

Report Report

Bio-Well Readings

Quarterly

4

1 Week 12 Week 1 Week 4 Quarters

HR

Cohort

Niramaya Rep

Cohort Size: 40+

NL Effort: 144Hrs

Revenue/Cohort.:  ₹85K

Cost / Cohort: ₹43.5K

Cost / Emp.:  ₹2.2K

Emp. Time.: 76Hrs

Gross Margin:  51%

EBIDTA: 34%

Unit

Econ

omics

Sample Health Dashboard

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•  Store  every  reading  in  a  customer  portal  –  individual  login  

•  Analytics  on  demand  –  Stress,  performance  indicators  /  trend  analysis  

•  Share  reports  over  the  platform  with  experts  for  analysis  

Case Study – IT Company Employees

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4.19

2.1

3.363.58 3.48 3.52

2.63

1.99

3.74

2.1

2.96 3.11

4.03

2.34 2.312.1

0

1

2

3

4

5

1 2 3 4 5 6 7 8

Stress  Pre   Stress  Post  

5% 4%

14%

0%4%

35%

5%

-3%-7%

12%9%

-10%-5%0%5%10%15%20%25%30%35%40%

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

I-1 I-2 I-3 I-4 I-5 I-6 I-7 I-8 I-9 I-10I-11

Pre   Post   Stress    

11%-1% 2%

10%-4% 0%

16%4% 3%

159%

-1%

-20%0%20%40%60%80%100%120%140%160%180%

0

1

2

3

4

5

6

7

8

9

I-1 I-2 I-3 I-4 I-5 I-6 I-7 I-8 I-9 I-10I-11

Pre Post Δ Stress

5-M

in T

echn

ique

Bre

ath

Med

itatio

n

Cyc

lic M

edita

tion

9%

15%

3%

45%

9%

1% 0%5%

-4%

18%

-3%

-10%

0%

10%

20%

30%

40%

50%

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

I-1 I-2 I-3 I-4 I-5 I-6 I-7 I-8 I-9 I-10I-11

Stress Post Δ Stress

Qui

ck R

elax

atio

n

11% 0% 12% 13% -10% 34% 12% -6%18%

24%

90%

Reduction in Stress

Remediation of ORA

Improvement rate

47% Practice beyond package

Comparison Parameters Niramaya Life FitHo (now part of Practo)

Current State Measurement

•  Bio-Well based •  Questionnaire for physical parameters•  Psychometric questions for stress analysis

•  Age•  Gender•  Height•  Weight

Intervention plan •  Stress management plan•  Occupational Ailment remediation

•  Diet plan•  Fitness plan (exercise)

Intervention Approaches•  Yoga & Meditation (for specific issues)•  Exercise (for specific issues)•  Cohort classes / intervention sessions•  Continue existing exercises

•  Changed diet plans•  Exercise regimes & tracking•  Coaching on-call

Personalization approach•  Intervention based on report•  Cohort analysis for trends•  Measure & Course correction

•  Based on physical parameters•  Videos for fitness (on demand)•  Coaching on-call

Areas addressed Physical & Psycho-emotional Physical only

Outcome Targeted, Measurable and pre-defined Measurable

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Partners of Niramaya Life

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Sales Channel Partner - Employee Assistance Programs

Research Partners

Financial Projections

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15

11

24

50

10 10 11 1423

-9-5

07

19

-20

-10

0

10

20

30

40

50

60

Y1 Y2 Y3 Y4 Y5

Tens

of L

akhs Product Revenue Total Expenses Net Cash Accruals

13 12 11 1523

4 8

20

40

84

4 816

32

64

16 64 128

256

512

0

100

200

300

400

500

600

0102030405060708090

Y1 Y2 Y3 Y4 Y5

Employees Devices OwnedCorporate Contracts Corporate Programs

  Y1 Y2 Y3 Y4 Y5

Product Revenue 12,80,000 53,76,000 1,12,89,600 2,37,08,160 4,97,87,136

Cost of Goods Sold 3,05,760 3,05,760 9,17,280 15,28,800 33,63,360

Employee Cost 77,60,000 72,20,000 74,20,000 1,03,80,000 1,78,40,000

Technolgy cost 1,89,000 1,98,450 2,08,373 2,18,791 2,29,731

Market research cost 10,00,000 10,00,000 10,00,000 10,00,000 10,00,000

Communication Cost 1,00,000 1,00,000 1,00,000 1,00,000 1,00,000

Travel Cost 1,00,000 2,00,000 4,00,000 8,00,000 16,00,000

Rentals - 3,60,000 3,63,000 5,44,500 9,18,390

Security - 1,80,000 1,98,000 2,17,800 2,39,580

Other Admin Cost 40,950 37,800 34,650 47,250 72,450

Customer awareness cost 10,00,000 10,00,000 10,00,000 10,00,000 10,00,000

Total Expenses 1,01,89,950 1,02,96,250 1,07,24,023 1,43,08,341 2,30,00,151

EBIDTA -89,09,950 -49,20,250 5,65,578 93,99,819 2,67,86,985

Break even 122 Corporate programs

Business Strategy / Roadmap

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2015• Corporates packages – Sign up 4 corp. with 16 programs

• Create the analytics platform

2016• Increase the sign-ups to 8 Corp. with 64 programs

• Build network to other cities to enable growth

• Focus on scaling by adding videos & 3d exercise demos

• Build features for fitness device integration and vitals monitoring

• Build features for diet management and tracking

• Add muscle to sales team to add more accounts & sign-up more cohorts

2017• Increase contracts to 16 with 128 programs• Focus on Scaling with multi-City, additional segments and non-personalized modules

• Additional device integration and platform enablement for broader customer reach

• Develop customizable reports & analytics reports / insights for customer stickiness

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www.niramayalife.com

@niramayalife

www.facebook.com/niramayalifeQuietude Solutions

What measurement is this?

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• Measures human energy system to identify stress, organ health and psycho-emotional state using Electro-Photonic Imaging technique• Certified Medical Device in Russia & used by the Olympic team for peak performance• Applications include – Medicine, Psychology, Consciousness study, sports and Material Testing – research for other applications is in progress.• 6+ PhD’s awarded for research using Bio-Well in India and more across the globe• Over 2000+ devices sold since launch in Apr-2014

15 Patents - http://www.korotkov.eu/gdv-patents/

193 Papers - http://www.korotkov.eu/selected-papers/ Organ Health

A typical Intervention day

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Signed up Employee

Wellness Measurement

Report Analysis Intervention plan

Intervention in action

Wellness Measurement

Feedback  &  Course  correction  

40+ per batch

2 random pre-measurements

Appointments before session

Patterns identification

Pre-reading for all on Day-1

Reports shared with participant

Interpretation session with participant

Personalized plan developed

Discussion & explanation

Review with participants

Intervention session - Batch

Dedicated coach per batch

Appointments after session

Post-reading for all on Last Day

2 random post-measurements

48 Readings during covering all participants

30 Jan 2015

30 May 2015

30 Sep 2015

30 Jan 2016

Milestones

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July 2015

•  Meeting with Four corporate HRs and Niramaya team

•  Sign-up One IT MNC firm

•  Reach out to Five more IT MNC firms

August 2015

•  Start 12 week program in One corporation

•  Reach out to Twenty more IT MNC firms

•  Sign-up One more IT MNC

Sept & Oct 2015

•  Sing up One more batch in existing corporations

•  Sign-up One more IT MNC corporation

November 2015 and beyond

•  Publish results of One complete 12 week cycle

•  Record and publish Three testimonials from signed-up corporates