Ninja Google Analytics Tutorial Part 4: Interaction Data

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Video 4: Interaction Data

NINJA GOOGLE ANALYTICS

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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA

Where are they from geographically?

How do people find our site?

Where are they coming into the site?

What devices are they using?

Which phrases are they finding us with?

What are they doing once they’re here?

Demographics Which traffic sources are performing best?

Where are they leaving?

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Analytics can teach us about how visitors are using our website, allowing us to:

1. Understand flow through the site, informing navigation design

2. Position content and conversion elements where people expect to find them

3. Address potential issues and poorly performing pages

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1. Behaviour Flow

2. Site Content (Landing and Exit Pages)

3. In-Page Analytics

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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA

Where are they from geographically?

How do people find our site?

Where are they coming into the site?

What devices are they using?

Which phrases are they finding us with?

What are they doing once they’re here?

Demographics Which traffic sources are performing best?

Where are they leaving?

WW

W.M

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TIN

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ses WHAT NEXT?

1. Claim a FREE Website and Online Marketing Review at

www.ExposureNinja.com/Review

2. Join MarketingU at

http://marketingu.ninja

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