Nine guiding principles for our intranet
Jul 13, 2015
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Digital Development Manager City of Malmö
Jesper Bylund
Twitter: @jesperby Blog: jesperby.com
Nine guiding principles
More about our guiding principles: http://jesperby.com/category/intranet-idea/guiding-principles/
Top-downStarting page (we)
All business units (transit)
Page 1
Page 2
Page 3
Page 4
Page about something
Left hand nav (transit)
Business unit A
Starts here...
...but wants to get here
”For everyone” = not for anyone
Greater recognition factor
Support for the work
ANNA!EMPLOYEE
Guiding principle #1
Top-downStarting page (we)
All business units (transit)
Page 1
Page 2
Page 3
Page 4
Page about something
Left hand nav (transit)
Business unit AANNA!
EMPLOYEE
Guiding principle #1
Starting page (we)
All business units (transit)
Page 1
Page 2
Page 3
Page 4
Page about something
Left hand nav (transit)
Business unit AANNA!
EMPLOYEE
Bottom-upGuiding principle #1
Starting page (we)
All business units (transit)
Page 1
Page 2
Page 3
Page 4
Page about something
Left hand nav (transit)
Business unit AANNA!
EMPLOYEE
Give Anna whatshe wants...
...without losing these perspectives!
Bottom-upGuiding principle #1
More than news
Internal efficiency
Internal communication
Electronic staff bulletin
Guiding principle #2
Four types of content
Knowing what applies in the organization
!”How it works
every day”
The intranet as a tool time reducer !”Doing things on the intranet”
The intranet as a tool for work !”Contribute yourself”
Get to know about changes
!”What is
different today”
Guiding principle #3
Iterations vs. Big Bang
iteration 1 i2 i3 i4 i5
generation 1 generation 2
i6
Guiding principle #4
Iterations vs. Big Bang
iteration 1 i2 i3 i4 i5
generation 1 generation 2
i6
Guiding principle #4
Now we have fixed some things on the intranet
And now it’s even better!
And again!
Another great feature coming your way!
We are cutting edge!
Great!We’re going to build a new intranet!
What’s happening? –Take it easy, it will come
Nothing coming? –Soon!
Is the project dead???–Wait… Soon…!
–Now!Finally!About time.
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May 2012
Oct 2010
Feb 2011
April 2011
2009
Jan 2013
Oct 2013
Different kinds of time
Not efficient
Efficient
Super efficient
0 25 50 75 100
Tool time Skill time
Tool time Skill time
Tool time Skill time
ANNA!ANSTÄLLD
The intranetgives me support
The intranetmakes me efficient
Gerry McGovern
Guiding principle #5
My unit
My business unit
ANNA!EMPLOYEE
Me
My job role
Our organization
The employee is on the moveGuiding principle #6
My unit
My business unit
ANNA!EMPLOYEE
Me
My job role
Our organization
My unit
My business unit
ANNA!EMPLOYEE
Me
My job role
Our organization
My unit
My business unit
ANNA!EMPLOYEE
Me
My job role
Our organization
Categorizing content
Local content Content only needed in some part of the organization, used only by a selection of the employees.
Global content Content clearly relevant to all staff, adressing fundamental staff needs or covering core organizational topics.
Wikipedia: Categorization—grouping objects based on their similar properties. Categories are discrete entities characterized by a set of properties which are shared by their members.
Segmenting content
Job role Target based on the jobs that staff perform, different job roles have different content needs.
Business unit Target according to the area of the organization that a staff member belongs to.
Wikipedia: Segmentation–dividing the market into smaller parts, segments, according to different variables, such as demographic, geographic, psychographic, and socieconomic variables. Each segment is treated individually in terms of product design and marketing.
Segmenting content
Job role Target based on the jobs that staff perform, different job roles have different content needs.
Business unit Target according to the area of the organization that a staff member belongs to.
Geography Target based on country, region, office–the employees physical location.
•• •• •
•
Wikipedia: Segmentation–dividing the market into smaller parts, segments, according to different variables, such as demographic, geographic, psychographic, and socieconomic variables. Each segment is treated individually in terms of product design and marketing.
Segmenting content
Job role Target based on the jobs that staff perform, different job roles have different content needs.
Business unit Target according to the area of the organization that a staff member belongs to.
Wikipedia: Segmentation–dividing the market into smaller parts, segments, according to different variables, such as demographic, geographic, psychographic, and socieconomic variables. Each segment is treated individually in terms of product design and marketing.
Categorization + segmentation+ personalization
Job role Target based on the jobs that staff perform, different job roles have different content needs.
Business unit Target according to the area of the organization that a staff member belongs to.
Local content Content only needed in some part of the organization, used only by a selection of the employees.
Global content Content clearly relevant to all staff, adressing fundamental staff needs or covering core organizational topics.
Personalization
Wikipedia: Personalization—a process for customizing a product to individual user needs.
A device agnostic intranetGuiding principle #7
An open source intranetGuiding principle #8
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!github.com/malmostad
Integrate 5% of a system
The five percent ruleGuiding principle #9
Nine guiding principles
More about our guiding principles: http://jesperby.com/category/intranet-idea/guiding-principles/
Digital Development
Infrastructure Net | Systems infrastructure | Enterprise Service Bus |
Authenication, Access, Integrations
Computer platform & applications Computer platform | Other devices | Email & collaboration
tools | Business systems server hosting
Information & services Services & tools | Web & Intranet | Master data management/Business intelligence | Open Data
Users & User Experience The Digital Workplace | The Digital Service
Guiding principle #10
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