Nike_Presenation_DPS

At NYA, we serve the athlete in every 10-year old and JDI GIRL is an interactive Nike preteen magazine built for her.

JDI GIRL is an extension of Nike were we can share our narrative and bring our stories to life.

Through an interactive magazine app, we will be there for her, we will laugh, cry and dance with her. We will inspire her, challenge her, engage her, share key looks and most of all, we will grow with her and evoke a strong emotional connection between Nike and the JDI GIRL.

We will give her the products she loves and deserves and now with JDI GIRL app, we can speak too her and hear what she has to say, through an interactive platform she knows.

JDI GIRL keeps it simple, with a touch of a button [link], she can see a product she likes and can either share via social media or go directly to Nike.com and purchase it all within the JDI GIRL app.

JDI GIRL also provides a trackable analytics whether on or offline, that will help Nike craft a more targeted message and help her evolve into a strong, powerful, Nike female consumer as she grows up.

WHAT ISJDI

GIRL?

Adobe Digital Publishing Suite

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+

CREATE

DIGITAL PUBLISHING SUITE

PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW

WHAT IS DPS?Adobe Digital Publishing Suite. DPS is a complete solution that will allow Nike brand design to create, distribute, monetize and optimize publications for smart devices.

• Digital Magazines• Marketing Communications• Sales Tools• Internal Communications

ALL PLATFORMS WORKING TOGETHER TOPROVIDE A COMPLETECONSUMER BRAND

EXPERIENCE.

NIKE.COM NIKE

BUZZ FEED JDI GIRL

JDI GIRL will allow us to reach her and engage her with video, audio, animation and other interactive elements bringing Nike to life. DPS has built in analytics to help Nike see exactly what she likes.

JDI GIRL allows for Nike.com / Nike Buzz feed / social media apps to plug directly into the interactive magazine app seamlessly.

Distribution of JDI GIRL app would be world wide through itunes, Google Play andThe Window store.

JDI GIRL - is a proposed DPS magazine app, produced by Nike to target girls between the ages of 8 to 12.

JDI GIRL can encapsulate Nike.com and any social media websites or news feed directing her where we would like her to go.

Circulation numbers for a magazine targeted to young female consumers in North America alone would be estimated at 195,000* users.

* Circulation numbers based off Discovery Girls’ digital magazine app, which delivers bimonthly to the US only.

Adobe DPS Device Support

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Smartphone & Tablet support

Tablet support

DISTRIBUTION AND DEVICESDistribution is world wide though -

• itunes• Google Play• The Window store

Nike can reach young athletes wherever they are through push notifications. Apps can be read on or offline–the experience is the same.

Popular platform devices include -

• iOS• Android• Microsoft Windows

• Interactive brand and presentation publication tool that works with all adobe products and power point. Adobe InDesign is the platform used to create DPS apps. No HTML coding required.

• Sales tools - Catalogs, brochures with product information trackable analytics.

DPS IS MORE THAN JUST A MAGAZINE

APP

DPS Base Analytics

The Analytics page of the DPS Dashboard lets you track the user data of your custom viewer app.

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DPS works with adobe analytics and integrates seamlessly into Nike.com analytic engine. DPS analytics would provide the NYA team with a direct window into her purchasing habits, what pages or images she shares on social media and how much time she spends reading articles or viewing videos.

ANALYTICS

COST AND

SECURITYCost -

• Price structure is between 50K per year, 3-year contract agreement. Taylor Frame is Nike’s Adobe Account Executive.

• Adobe would train designers on the DPS system, additional cost of 10K one-time fee.

• Story Code and Hammer Quest are two DPS houses that can help build JDI Magazine while Nike team gets up to speed.

Security - • Adobe uses the Amazon web service [AWS] and servers to store DPS projects; which is an encrypted system.

NIKE DPS TEAMEX

PERI

ENCE

PROF

ESSI

ONAL

TEA

MW

ORK

FLOW

Roles and Responsibilities

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Project Manager •  Track/collect assets •  Wrangle text •  Enforce deadlines •  Manage lineup •  Assign tasks

Producer/production •  Viewer app asset collection •  Manage marketplace

developer accounts for issue publishing

•  Check/troubleshoot interactivity

•  Add hyperlinks •  Route articles/folios for

review •  Input changes in InDesign •  Publish articles for review •  Publish folios for distribution

Design/Creative Direction •  Direct/approve design

elements and layouts for publication and app experience

•  Design app icons, splash screens

•  User experience design: custom storefront/library

•  Design layouts, interactivity

Copy Editor •  Identify and supply

hyperlinks •  Enter article-level metadata •  Copyedit content •  Proof content on device

Admin/Developer •  Set up Adobe IDs for master, publication, app builder

roles •  Set up Apple, Amazon, Android developer program

accounts; create certificates for signing the app •  Use App Builder to create the branded viewer app •  Test developer app, submit distribution app to

marketplace(s) •  Create and host web pages for custom storefront •  Create and host web services for direct entitlement

Key Skills

Industry Experience With existing publishing workflow systems, content management, and digital asset management systems

Familiarity with InDesign For creating print and digital content

Project Management Experience With mobile application development to help create realistic go-to-market timelines

Experience working with Mobile Applications Including familiarity with iOS/Android/Amazon developer portals, application files (.apk and .ipa), security and provisioning assets, and app purchase/sales contracts

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What would it take to create a DPS team at Nike to produce JDI GIRL?2 - 3 individuals who have InDesign experience. They would sit within the NYA brand team and have connections with both YA design and Nike.com.

Sample Editorial Workflow

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check interactivity note changes required

preview on desktop/device

ART

approve design

ART

design layout

ART

collect assets (images, videos)

PHOTO

publish folio to distribution server

PROD

implement changes

ART PROD

push articles to cloud

PROD

add interactivity

ART PROD

upload article to cloud

PROD

proof folio (whole issue)

ART PROD COPY

enter metadata

COPY

collect hyperlinks

COPY

proof article on device

ARTPHOTO PROD COPY EDIT

write new tablet-specific text

EDIT

finalize text from print edition

COPY EDITCOPY

1

COLLECT

2

DESIGN

3

REVIEW

4

PUBLISH