nike

nikeJUST DO IT.

summaryI. Our History

II. Our Chronology

III. Product Resolution

IV. Nike People

V. Brand News

VI. The origin of the Swoosh

VII. Key Market

VIII. Our Heroes

I. Our History

Bill Bowerman

Phil Knight

Jeff Johnson

Steve Prefontaine

II. Our Chronology

Before the beginning

The BRS/Tiger Partnership

BRS becomes nike

nike as a player

In our own League 1992 onward

III. Product Revolution

a. Shoe Evolutionb. Marketing

Innovation

a. Shoe Evolution-Shoe Technologie

-Nike Air Timeline

-Design & Development

-The making of an athletic shoe in a nutshell

-The nike Alpha Project

Shoe technology

nike and innovation

a long standing tradition

Why cushion?what is a last?

Nike-air Timeline part#1

Nike-air Timeline part#2

nike Sport Research Laboratory

Design & Development

The making of an athletic shoe in a nutshell

The nike Alpha Project

b. Marketing Innovation

Mkg Innovation(suite_1)

1968, BRS Store 1977, There is no finish line

1987,’Revolution’ Ad

1988

1990, Air 180 Campaign1991, Women’s Print Campaign

1991, ‘Stay in school’ Ad

1992, Hare Jordan Campaign

Mkg Innovation(suite_2)

1995, Evil Ad1992, NikeTown Chicago

96, Nike Shop, Liverpool, England

96, Nike Shop, Japan

Nike Park, Atlanta NikeTown, NYC

Mkg Innovation(suite_3)

1996, Airport Soccer

1998, What if we treated all athletes like Skateboarder? 1999, NikeTown,

London

1999, NikeTown, Berlin

IV. nike People

Philip H. Knight, Chief Executive Officer, President and Chairman, NIKE Inc.Richard E. Anguilla, Vice President, Investor RelationsDonald Blair, Vice President and Chief Financial OfficerMary Kate Buckley, Vice President, Nike.comOscar Cardona, Vice President, Human Resources for Nike's USA RegionJeff Cava, Vice President, Global Human ResourcesDr. Thomas E. Clarke, President, New Business VenturesCharlie Denson, Vice President / General Manager, Nike USAGary M. DeStefano, Vice President, Nike Asia-Pacific Shelley K. Dewey, Divisional Vice President, Footwear Production Trevor Edwards, Vice President European MarketingMaria S. Eitel, Vice President, Corporate Responsibility Dr. Joseph M. Ha, Vice President/Consultant, Nike InternationalClare Hamill, Vice President Global Women's BusinessTinker Hatfield, Vice President, Special ProjectsJoaquin Hidalgo, Vice President & Global Brand Director for SoccerGerald P. Karver, Divisional Vice President, Footwear Product CreationDusty Kidd, Vice President of Corporate ResponsibilityGary Kiedaisch, President and CEO of Bauer Nike Hockey INC.Robert L. Kreinberg, Divisional Vice President, Global LogisticsEunan McLaughlin, Vice President, European SalesLarry Miller, President of The Jordan BrandPaul Mitchell, Vice President, Advanced R&D and President/CEO Nike IHM (In House Manufacturing)Juliet Moran, Vice President and Global Brand Director for Running John Notar, Vice President, US Apparel Mark Parker, Vice President, Global FootwearCurtis S. Roberts, Vice President, Global Strategic PlanningPeter Ruppe, Vice President of Nike EquipmentEric Sprunk, Vice President/General Manager, The AmericasKirk Stewart, Vice President, Corporate CommunicationsLindsay D. Stewart, Vice President, Law & Corporate AffairsMarcia Stilwell, TreasurerIan Todd, Vice President, Global Sports MarketingJim Tucker, Vice President & General Manager of Nike United KingdomFrits D. van Paasschen, Vice President/General Manager, Nike EuropeHoward White, Vice President of Sports Marketing for The Jordan BrandMike Wilskey, Vice President, Global Brand Marketing Roland Wolfram, Vice President, Supply Chain and Information TechnologyBob Wood, Vice President/President, Nike GolfKevin G. Wulff, Vice President, New Brands and New Business

Craig Zanon, Divisional Vice President/General Manager, U.S. Footwear

people

Nike people (suite)

V. Brand News

Jordan Brand

nike Golf

A.C.G.

Jordan,Golf & ACGJordan Brand: Takes it to The Rim

Jordan Fundamentals: Takes it to the Schools

Noke Golf: Commitment to performance

All Condition Gear: Going for Extreme Excellence

VI. The Origin of the Swoosh

NIKE

NIKE

nike

nike

VII. Key MarketQuick Facts

Location One Bowermen DriveBeaverton OR 97005-6453Phone: (503) 671-6453

Web Site http://www.nike.com

Industry Textile – Apparel Footwear & Access

Employees 21,800

Exchange NYSE

Fundamentals

Current P/E 19.50

Earnings/Share 2.02

Dividend Yield 1.20%

Debt/Equity Ratio 0.13

Net Profit Margin 6.00

Share Outstanding 271.2 Mil

Market Capitalization 11.09 Bil

VIII. Our Heroes

TIGER WOODSANDRE AGASSIMONICA SELESPETE SAMPRASJOHN Mc ENROEMICKAEL JOHNSON

CARL LEWISJOAN BENOIT-SAMUELSONMIA HAMMMICKAEL JORDAN

Suite heroes