Nike Brand Extension
Nike pgp30117
Aug 17, 2015
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Nike Brand Extension
2006
Nike+
2014
Women’s Training
1972
Footwear
1979
ApparelBrand Extension Over the Years
Footwear62%
Apparel31%
Equipment6%
Global Brand Division0%
NikeRevenue
Distribution
Footwear ApparelEquipment Global Brand Division
Rank: 1st Global Value Share:
2.4%
Industry Analysis: Footwear & Apparel
World’s Market size:
US$ 268 bnGlobal growth rate(2009-14):
8.5%
Nike Market size:
US$ 25Global growth rate(2009-14):
12.4%
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