Nik Honeysett Head of Administration J. Paul Getty Museum GettyGuide Handheld (A Cautionary Tale) From Audiotours to iPhones - Tate Modern Thursday 4 September 2008, Workshop, 10.00-18.00, East Room Friday 5 September 2008, Public Conference, 10.00-18.00, Starr Auditorium Just as valuable to talk about what not to do rather best practices HH system launched in 2005, pulled from operation due to operational challenges Made mistakes but learned a lot
Keynote Presentation on the GettyGuide Multimedia Tour Project by Nik Honeysett of the J Paul Getty Museum, Los Angeles, for Tate's Conference 'From Audio Tours to iPhones', 5 September 2008, London.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Nik HoneysettHead of AdministrationJ. Paul Getty Museum
GettyGuide Handheld (A Cautionary Tale)
From Audiotours to iPhones - Tate ModernThursday 4 September 2008, Workshop, 10.00-18.00, East Room
Friday 5 September 2008, Public Conference, 10.00-18.00, Starr Auditorium
Just as valuable to talk about what not to do rather best practicesHH system launched in 2005, pulled from operation due to operational challengesMade mistakes but learned a lot
GettyGuide Handheld (A Cautionary Tale)The Plan
• Works of art: image & stops• Events: tours & exhibitions• Map• Audio stops - keypad entry• Location sensing
• Download content• Wayfinding
• Integrate with kiosk & web
GettyGuide Handheld (A Cautionary Tale)The Plan
GettyGuide Handheld (A Cautionary Tale)The Execution
• Five internal departments• Five vendors
• None had a vested interest in the complete system functioning
Internal: Interactive Programs (interpretive content), Collections Information (object/registrarial information), Museum Information and Media Systems (academic programming and hardware), Web Group (academic programming), IT department (infrastructure hardware and software)Vendors: Server and application programming, location sensing hardware & software, handheld hardware & programming
Location sensing &Location-specific content
Streaming media – audio & video
GettyGuide Handheld (A Cautionary Tale)The Architecture
GettyGuide Handheld (A Cautionary Tale)The Flaws
• Complex design and usability• not your simple audio guide
• Audio sampled to high• didn’t match rest of the technology
• Location sensing & Streaming Audio• too demanding on the network
• Fault-tolerance• Handle problems elegantly
GettyGuide Handheld (A Cautionary Tale)The Future (part I)
• Reorganise departments and people• less management and coordination
• Handheld Evaluation• Broad gallery tour guide
• Rembrandt Evaluation• Targeted exhibition guide
• Handheld vs. Gallery X-plorer• Comparative device
GettyGuide Handheld (A Cautionary Tale)Evaluations
Handheld Evaluation:
• Had to guess how to get started - wanted a "start from beginning"
• Terms like Gallery, Pavilion, Tour, Guide, Kiosk and Bookmark were not clear
• Location sensing set expectations, wanted the device to know more than was possible
• “Push" approach – confused by unprompted changes• Audio stop lookup number - most successful feature• More "important" paintings should have more in-depth content• Wanted to see more use of the device's visual capabilities
GettyGuide Handheld (A Cautionary Tale)Evaluations
Rembrandt Evaluation:
• 16 paintings in one room; no wall text; paintings identified by supertitles; handheld free; no audioguide; printed materials.
• Overwhelmingly positive response - wanted more content, helped them enjoy the art; preferred to navigate by image - easy to recognize; loved the zoom
• Were there significant usability issues with the device?• How did the Rembrandt handheld affect visitor engagement with the
art?• Did handheld users learn more from the exhibition than non-users?• What were the expectations for technology?
GettyGuide Handheld (A Cautionary Tale)Evaluations
Handheld vs. X-plorer Study Result:
1. 10 Parent/Child pairs; Getty handheld device vs. Gallery X-plorer; Touchscreen vs. Keypad selection
2. No demand for an abridged audio player targeted at families (the handheld) – nearly all the children preferred the X-plorer due to ease of use and variety of audio content
3. Touching text links for content and orienting using images of works of art – both caused confusion
4. Rather pay for an audio player with all audio stops than a free handheld with only family audio stops
5. Would approve of a handheld that had all our audio content with a touchscreen keypad entry & improved on-screen map
Inform the potential of handhelds – can we use them? How can the handheld and audio player be used in conjunction What to See guide
GettyGuide Handheld (A Cautionary Tale)The Future (part II)