Nigura Metzler Optics International GmbH position is – due to our consistent market and customer focus – recognising and imple-menting the latest fashion trends while taking the physiognomic demands of spectacle wearers into account. With our first-class licensed brands of Aston Martin, Bruno Banani, Cerruti 1881, Michalsky and Reebok and the brands of Enjoy, Metzler and NiGuRa we can offer practically every target group a perfectly designed selection of frames, sunglasses and sports eyewear at an exceptionally high quality. Something that has been confirmed by a number of awards from internationally leading design institutes. With frames from Nigura Metzler Optics International you can demonstrate your good taste and be sure that you are doing the best for your looks and your eyes. Presscontact: Nigura Metzler Optics International GmbH Dorothee Erkelenz Public Relations Heesenstr. 70 40549 Düsseldorf Tel. +49 211 30 100 332 Fax +49 211 30 100 390 [email protected]www.nigura-metzler.com
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Nigura Metzler Optics International GmbH position is – … · Nigura Metzler Optics International GmbH position is – due to our consistent market and customer focus – recognising
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Nigura Metzler Optics International GmbH position is – due to our consistent
market and customer focus – recognising and imple-menting the latest fashion
trends while taking the physiognomic demands of spectacle wearers into
account. With our first-class licensed brands of Aston Martin, Bruno Banani,
Cerruti 1881, Michalsky and Reebok and the brands of Enjoy, Metzler and
NiGuRa we can offer practically every target group a perfectly designed
selection of frames, sunglasses and sports eyewear at an exceptionally high
quality. Something that has been confirmed by a number of awards from
internationally leading design institutes.
With frames from Nigura Metzler Optics International you can demonstrate
your good taste and be sure that you are doing the best for your looks and your
Nigura Metzler and Aston Martinsign a licence agreement
Düsseldorf, December 2010
The British luxury car maker Aston Martin, which is world-renowned for itsdesign excellence, and the Düsseldorf optical company Nigura Metzler haveconcluded a worldwide licence agreement.
The licence agreement was signed at the headquarters of ASTON MARTIN,attended by Dr. Ulrich Bez; CEO Aston Martin, Norman Mcdonald; ManagingDirector of Aston Martin Brands, and Dominik Müser; Managing Director ofNigura Metzler. The contract covers both prescription frames and sunglasses.The collection premiere is planned for June 2011.
"We are extremely delighted with the cooperation with Aston Martin," is howDominik Müser commented on the new agreement. "It represents a milestone inthe development of our company. Aston Martin is recognised as one of the mostdesirable luxury brands in the world. It is the ideal addition to our brand portfolioand opens up substantial international potential for growth for Nigura Metzler."
Norman Mcdonald, the Licensing Director at Aston Martin brands, was excitedat the opportunities this new license will create. "Like Aston Martin, NiguraMetzler is a company with a long tradition, and, like Aston Martin, it stands forexceptional technical and design excellence. The eyewear and sunglasscollection which will be created in collaboration between both companies isinspired by the world of Aston Martin which will present a unique designsignature."
The Aston Martin Collection will be developed as an exclusive line and be madeavailable through selected trade partners.
Cerruti 1881, the brand with Italian refinement enhanced by a French touch.
This is the core identity of the famous brand founded by Nino Cerruti in 1967.
The new CERRUTI 1881 eyewear collection reflects the success of the past
as well as the modern perspective of an up-to-date brand. By using high
quality materials such as titanium, the collection fulfils the requirements for a
premium brand.
A new feature in the collection is the introduction of a women‘s line within the
lines of prescription frames and sunglasses.
The collection is divided into 3 themes: parasol, botanical and cut-out.
Parasol:The 1960s, the summer, the sun…big eyeshapes, fresh summer colours anda beach feeling beyond compare. Let these frames take you back…
Botanical:Interpreting nature… You can find a bark effect on the temples as well as verynatural colours that reflect the earth, trees and water. Returning to our roots isone of the most popular trends in fashion…
Cut-out:Architectural and graphic design elements contrast with elegant and smootheyeshapes to create a certain tension around the wearer. Inspired by graphicleather elements that are used in the Cerruti 1881 collection, these framesprovide the perfect link to the core collection.
Luxurious understatementThis is one of the very special features of this new collection. Have a closerlook at the hinge cut area which is covered with a metal decor plate. Thisplate is marked with the Cerruti CRR logo and is the embodiment of luxuriousunderstatement because it is hidden when the frame is worn.