Nightmare on M Street!
Nightmare On M Street
Jun 28, 2015
What started very innocuously as online advertising banners 10 years ago, has progressed rapidly.
And how !
From search engine based advertising which made Google a household brand and left Microsoft seriously behind in the online space to social media - the journey has been fast & furious. (With mobile Web adding to the fury.)
Leaving the corporate types (media as well as other brands), scrambling to keep up.
P.S. What does 'M' stand for? Media, Marketing, Mobile ....
And how !
From search engine based advertising which made Google a household brand and left Microsoft seriously behind in the online space to social media - the journey has been fast & furious. (With mobile Web adding to the fury.)
Leaving the corporate types (media as well as other brands), scrambling to keep up.
P.S. What does 'M' stand for? Media, Marketing, Mobile ....
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Transcript
Nightmare on M Street!
Was a time (just a few years back), when media meant mass media. Which meant corporates had just to keep tabs on . . .
Nightmare on M Street!
BloombergReuters
ANI
UNIPTI
API
AFPDow Jones
Nightmare on M Street!
Nightmare on M Street!
BloombergReuters
ANI
UNIPTI
API
AFPDow Jones
Local Newspapers
Broadcast News
Nightmare on M Street!
Nightmare on M Street!
BloombergReuters
ANI
UNIPTI
API
AFPDow Jones
Web Portals
Search Engine Ranking
Local Newspapers
Broadcast News
Now, corporates have to manage traditional media, the online media as well as social media.
Leaving them (everybody, actually) wondering what’s next?
Nightmare on M Street!
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