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Night Bites Aravind, Diane, Matt, Melanie, Pratham, Mark
22
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Page 1: NightBites : On campus food delivery

Night Bites Aravind, Diane, Matt, Melanie, Pratham, Mark

Page 2: NightBites : On campus food delivery

There’s no way to get good, hot and healthy

food on campus before or during night

classes

Problem

Page 3: NightBites : On campus food delivery

Our SolutionBy partnering with local restaurants, we offer

affordable and convenient campus food

delivery for evening students at UW, with

later expansion plans near universities in

other urban areas.

Page 4: NightBites : On campus food delivery

You:

Busy

Frugal

Hungry

Target User

Page 5: NightBites : On campus food delivery

As a student attending UW classes at night,

you want to order convenient, affordable,

warm food and have it delivered to campus

so that you can enjoy a quality meal during

your short break from class.

User Story

Page 6: NightBites : On campus food delivery

Quality food

Reliable delivery

Fair price

Success

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Create a profitable delivery channel

Build partnerships with local restaurants

Increase market share

Promote customer satisfaction and retention

Business Goals

Page 8: NightBites : On campus food delivery

Old Canvas

Page 9: NightBites : On campus food delivery

New Canvas

Page 10: NightBites : On campus food delivery

Wireframes

Page 11: NightBites : On campus food delivery

First round Second round Final

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Feature List

Feature List

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One restaurant daily

4 menu choices

Why?

Simplifies ordering and delivery process

Build partnerships with local restaurants

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

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Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Navigation Menu

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Reminder to order

Credit card on file

One tap to pre-order meal

Choose delivery time and location

Why?

Supports primary business model

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Page 16: NightBites : On campus food delivery

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

OrderDescription

Page 17: NightBites : On campus food delivery

Features1. Quality foods2. Reliable delivery3. Fair prices

Bicycle delivery

3 central dropoff locations on campus

3 delivery time-slots

Why? Profitable delivery channel (No delivery or service fees)

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Page 18: NightBites : On campus food delivery

Delivery statusConfirmation

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

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View order status in application

SMS pick up delivery notifications

Brief meal rating

Why? Customer satisfaction and retention

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Page 20: NightBites : On campus food delivery

Rate your mealPick up now

Local Menu

Pre-order

Campus Delivery

Pick-Up Food

Page 21: NightBites : On campus food delivery

Partner Feedback

No service fees Condensed order flow Delivery logistics

Page 22: NightBites : On campus food delivery

Night BitesBetter Fed Higher Ed