NIGHT WEAR & LINGERIE LIGHT UP YOUR NIGHT
NIGHT WEAR & LINGERIE
LIGHT UP YOUR NIGHT
• Lingerie and nightwear are very specialized product. Innerwear is largely regarded as functional wear. For a considerable time, women & men did not associate fashion with innerwear. Today of course this attitude has changed. They are more aware of different styles of lingerie that are available and their choices have been influenced by global fashion.
MARKET SIZE• Overall market size – Rs 1,191,300 Lacs.• CAGR - 15.8% (in last 4 year)• Constitute 5.1% of total apparel market.• It constitute 15.8% of the overall women apparel
market in India.• In terms of volume lingerie accounts for 9.4% of
overall apparel market.
Percentage in VOLUME of total innerwear
MENwomen
48%
52%
percentage of total sale of innerwear( in terms of value of sale)
MENWOMEN
44%
66%
These pie-chart clearly indicates about higher Average Selling price of female lingerie than Male. In all ASP ranges from Rs37/piece to Rs 1,029/pieces in Indian lingerie market.
MARKET SEGMENTATION The lingerie market in India can be divided into five
segments based on the price points at which they sell in the market.
• SUPER PREMIUM• PREMIUM• MID MARKET• ECONOMY• LOW MARKET
% MARKET SHARE OF SEGMENTED MARKET
% MARKET SHARE
SUPER PREMIUMPREMIUMMID MARKETECONOMYLOW
BRAND POWER• Famous brands in Premium and Super
Premium:-
BRANDs in Economy & Mid Segment
BRANDs in low Segment
PREFFERED FABRIC :-• LYERA• SATIN• NET & HOSIERY• VISCOSE• COTTON
CONSUMER TRENDS:-
Key factors influencing the choice of customers are as follow:-
• Comfort level• Price• Brand• Durability
Most preferred size – 90cm & 85 cm
Most preferred color – • White• Pink• Black• Peach
Active response of customers toward nightwear and lingerie can be attributed to:-
• Emerging high income middleclass family• Increased disposable income • Open market and availability of choice • Customer-oriented fashion research • Advent of international brand • Different source of information & customer
awareness• Changing attitude of women and men• Bold advertisement and Fashion shows
“INDIAN WOMEN NOW PREFER TO TALK ABOUT THEIR INNERWEAR TO PEOPLE WHO CAN HELP OFFER THEM THE PRODUCTS THEY ARE LOOKING FOR……..”
PRO. AMARTYA SEN
(IN ARGUMANTATIVE INDIA)
CHALLENGES :-
• Less communicative customer.• Highly fragmented sector.• Highly un-organized sector.• Inefficient supply chain and sales channel.• Un-explored rural ,semi urban India.• Product enhancement
future
• High annual growth rate promises bright future of this industry.
• Gross value can touch the peak of Rs 42,000,000 lacs in 2014.
• Conducive environment can play a vital role through which this sector alone can provide job to nearly 45,000 people by 2014-15.
• Expected growth rate is 20% by 2020.
ANY QUERY
THANKS