Hofstra night shuttle nudge proposal Many students know about the Hofstra Night Bus, but not many use it even though Hempstead is a dangerous town at night. The Nudge Design would be to convince students to use it more often Research, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
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Hofstra night shuttle nudge proposalMany students know about the Hofstra Night Bus, but not many use it even though Hempstead is a dangerous town at night. The Nudge Design would be to convince students to use it more oftenResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Photo 1Research, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Photo 2Research, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Photo 3Research, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Desired OutcomeTo encourage students to use the Night Shuttle to ensure their safetyResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Design Tip EmployedTo Encourage students to ride the Night Shuttle as a safe night transportation option. To make this the more popular option, as compared to the dangerous option of walking off campus at night
Research, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Proposed SolutionCreate transportation posters at all bus stops.Create an application for easy access to the schedule.Advertise WHY they should use it.
Research, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
iPhone Application
Logo KeywordsResearch, Branding, Motion Graphic for Nudge Design Studio Joseph PentzEasy translated into French Facile Safe translated into German SicherConvenient translated into Dutch Handige
Logo InspirationResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
LogoResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Logo NameResearch, Branding, Motion Graphic for Nudge Design Studio Joseph PentzEasy translated into French Facile Safe translated into German SicherConvenient translated into Dutch Handige
FACHIGEFA-EASYCH-SAFEIGE-CONVENIENT
LogotypeResearch, Branding, Motion Graphic for Nudge Design Studio Joseph PentzMyriad Pro Bold 80pt
FACHIGE
StoryboardResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Audio SoundResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
Background VideoResearch, Branding, Motion Graphic for Nudge Design Studio Joseph Pentz
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