Night It Up! Post Event Package NIGHT IT UP! 2013
Feb 17, 2016
Night It Up! Post Event Package
NIGHT IT UP! 2013
About the Organizer
NIGHT IT UP! 2013
Power Unit Youth Organization (PUYO) is a youth-driven non-profit organization based in Toronto, striving to promote youth development and empowerment through philanthropy. PUYO is an organization run by youths, for youths.
Our mission is to provide more opportunities to empower youths from all over the GTA. We believe that leadership cannot be taught, but must be learned and experienced through practical, hands-on experience within our communities.
NIGHT IT UP! 2013
History of Night It Up!• Started in 2002 by Power Unit Youth
Organization.
• The first authentic Asian-style night market in the greater Toronto area.
• Celebrated 10th anniversary in 2011.
• Previously known as Toronto Night Market and Asian Night Market.
• Rebranded as Night it Up! in 2009.
• Held at Metro Square Plaza until 2010. Relocated to Markham Civic Centre in 2011.
NIGHT IT UP! 2013
Growth of Night It Up!Despite being an event organized entirely by volunteers. Night It Up! has seen phenomenal growth over the years. The following is just a highlight of how much the event has grown over the years.
Attendance (# of patrons Volunteer Organizers
2002 – 15, 000 2002 – 30
2005 – 40, 000 2005 – 42
2008 – 60, 000 2008 – 72
2011 – 100, 000 2011 – 125
2013 – 120, 000 2013 – 150
NIGHT IT UP! 2013
Night It Up! has raised $93,000 over 12 years for various charities / non-profit organizations in our community.
2002: Covenant House $30002003: The Scarborough Hospital – Grace Division - $10,0002004: Child Find Ontario – $50002005: Harmony Place Support Services - $10, 0002006: Under the Banyan Tree - $10,0002007: Yee Hong Centre for Geriatric Care - $10,0002008: Youth Out Loud - $50002009: Raised awareness for OtherHalf Chinese Stem Cell Drive and Asian
Community AIDS Services2010: Well of Change - $10,0002011: Sleeping Children Around the World - $10,0002012: Make-A-Wish Canada - $10,0002013: Second Harvest - $10, 000
Growth of Night It Up!
NIGHT IT UP! 2013
“All I can say is WOW! Night It Up! was truly an amazing and successful event.” – Second Harvest
“We were all so thrilled to have been a part of Night It Up! and to have the pleasure of working with such creative, organized and innovative people on the Power Unit Team – your name REALLY suits you well!” “You and the rest of the Power Unit team truly made a huge difference for Toronto’s hungry people and made your event a weekend to remember. “ - Second Harvest
Beneficiary Testimonials
NIGHT IT UP! 2013
No36%
Unspecified2%
Yes61%
People who have been to NIU! before
NIU!2013 Demographic
3% 5%
90%
1%
EthnicityAfrican American Caucasian Asians Not specified
12 or under1%
13-1953%
20-2926%
30-398%
40-492%
50+1%
Unspecified9%
Age
1-2 hours49%
2-7 hours30%
7+ hours8%
Not specified13%
Avg Time Spent in NIU!
NIGHT IT UP! 2013
NIU!2013 Demographic – Con’t
10%
8%
45%
7%
8%
22%
Traveling From50km or more away Toronto Downtown MarkhamRichmond Hill - Vaughan North York Scarborough-Pickering
69%
6%
8%
9%
4%
1%3%
Income levelUnder $25k $25k-40k $40k-50k $50k-75k$75k-100k Over $100k Not specified
NIGHT IT UP! 2013
English Articles Article NameMarkham Economist & SunJuly 10, 2013
Night It Up Foodie Fest Returns to Markhamhttp://bit.ly/1chwNIs
Spotlight TorontoJuly 10, 2013
Night It Up! 2013 Sneak Peekhttp://bit.ly/15fPJEM
Chinese Articles Article NameMing PaoJuly 4, 2013
「 Night It Up! 動力夜市」下周五萬錦市舉行http://bit.ly/17lMqaK
yorkBBS.caJuly 5, 2013 「 Night It Up! 动力夜市」 7 月 12 日万锦市举行
http://bit.ly/18Pcqi7Sing TaoJuly 5, 2013
年青人策劃 萬錦大型社區活動「動力夜市」節目繽紛http://bit.ly/14HvycA
World JournalJuly 5, 2013
逛攤位看電影 動力夜市真好玩http://bit.ly/13DvMRM
51.ca 加国无忧July 5, 2013 动力夜市下周末展魅力 美食娱乐共冶一炉
http://bit.ly/135aI7REpoch Times 2012 年 Night It Up! 開幕典禮不容錯過 第十一屆夜市 7 月 13 日萬錦市政廳舉行Ming PaoJuly 5, 2013
動力夜市下周末展魅力 慈善籌款美食遊戲娛樂共冶一爐http://bit.ly/1chqch8
Loving SisterJuly 5, 2013 青年人组织的动力夜市本月中旬举行 今年受益机构是 Second Harvest
http://bit.ly/16IEkdd365netTVJuly 5, 2013
动力夜市下周末展魅力http://bit.ly/1csgV4o
iask.caJuly 5, 2013 7 月 12 至 14 日:万锦夜市!逛摊位看电影吃美食
http://bit.ly/19zATusdushi.caJuly 11, 2013 动力夜市 : 美味佳肴还有 2 场免费户外电影
http://bit.ly/14liFMa
NIU!2013 Media Coverage (Pre-Event)
NIGHT IT UP! 2013
English Articles Article NameBlogTOJuly 12, 2013
Toronto Food Events: Night It Up!, Food For Throught, Hogtown Throwdown, Seafood in the Skyhttp://bit.ly/1bunVx6
BlogTOJuly 13, 2013
20 Street Eats Worth Lining Up for at Night It Up! 2013http://bit.ly/1ak4k1p
Toronto LifeJuly 13, 2013
The Weekender: Wishful Drinking, Festival of India and six other events on our to do listhttp://bit.ly/15y5MLD
Chinese Articles Article NameDushi.caJuly 12, 2013
2013 再逛 Night It Up 夜市http://bit.ly/12ILj8T
Loving SisterJuly 13, 2013
奇妙的夜市(之一)http://bit.ly/14lafEB
Loving SisterJuly 14, 2013
奇妙的夜市(之二)http://bit.ly/16mdiuj
Dushi.caJuly 14, 2013
动力夜市燃起热忱 首日 140 人登记捐干细胞http://bit.ly/17VTrBp
Blogs Blog Post TitleMom Who RunsJuly 12, 2013
Head to Night It Up Night Market This Weekend!!http://bit.ly/1edNkKe
BiteMeJuly 14, 2013
Night It Up!http://bit.ly/14lc5W8
Photos & Video NameWOW TV 0716 Night It Up
http://youtu.be/iVHrYLyrpw8Snap Markham Night It Up! Night Market
http://bit.ly/13DDStNCTV
NIU!2013 Media Coverage (Event Coverage)
NIGHT IT UP! 2013
Listings Listing NameToronto on the Cheap Free Event: 2013 Annual Night It Up – Night Market (July 12 to 14)
http://bit.ly/11x4fF1Jamie Sarner Top July Festivals and Events in Toronto
http://bit.ly/1ayvdkMGuiding Star Night It Up
http://bit.ly/UkzrRIHearless Girl Blog Night It Up
http://bit.ly/14HKwPKVideo & Others NameRogers TVJune 27, 2013
Night It Up! Night Markethttp://bit.ly/11x4z6D
WOW TVJuly 3, 2013 0703 活在五點 : Night It Up! 動力夜巿 2013 ( 粵) (on YouTube: wow1tv)
http://youtu.be/AT0IXyZCaVE
FairChild TV Octopus ShowEnglish Articles Article NameBlogTOJuly 15, 2013
28 things you at the Asian night market in Markhamhttp://bit.ly/1bD9C9O
Chinese Articles Article Name51.caJuly 15, 2013 动力夜市收益捐慈善机 接连 3 天 圆满结束
http://bit.ly/14HL34lBlogs Blog Post TitleXiao EatsJuly 16, 2013
Night it Up! 2013http://bit.ly/17jVVsN
Foodie, Eh?July 17, 2013
TD Night It Up!http://bit.ly/19zCsZz
Toronto FoodiesJuly 21, 2013
Night It Up! Night Market 2013http://bit.ly/142vDvv
FoodigatorJuly 22, 2013
[EVENT] TD’s Night It Up! 2013http://bit.ly/15fNjG0
NIU!2013 Media Coverage (Video and Post event coverage)
“It’s the electric atmosphere that draws people, many of them immigrants to Canada looking for a taste of
home. Close your eyes, take in the smells and it’s almost like you’re on the other side of the world.” –
Globe Life
NIGHT IT UP! 2013
“Always one of the GTA's most popular food
festivals, Night It Up! seemed even larger this year with over a hundred
food vendors and massive line-ups (that
moved relatively quickly). But it was all worth it.” -
blogTO
NIGHT IT UP! 2013
NIGHT IT UP! 2013
Toronto Star
Globe & Mail
CTV
NIGHT IT UP! 2013
Night It Up!
1079 Twitter Followers (As of Aug. 4, 2013)
2461 likes on FB page (As of Aug. 4, 2013)
524, 304 Post Views and 538 Post Feedback on FB (From Jun. 1 to July 27, 2011)
9702 invited to Night It Up! FB event, and 2587 clicked attending
152, 833 unique pageviews on NIU website from June 1 to July 31, 2013
528 Daily new likes from June 1 to July 31, 2013
16000+ people talked NIU about from June 1 to July 31, 2013
NIU Social Media ReachA key strength of Night It Up! marketing was our strong and active social media presence
NIGHT IT UP! 2013
NIU! 2013 Map Layout
Area Needed
NIU Main Area (includes TD and Food truck walkway) 93250 sq ftCCYAA 65100 sq ftHunger Swat Exibit 18500 sq ftPAT Area 18500 sq ftTruck Pull 4000 sq ftTotal 199350 sq ft
NIGHT IT UP! 2013
PAINT-A-THON, A CRAFT VILLAGE FEATURING POTTERY, T-SHIRT & TOTE PAINTING AND MUCH MORE
NIU! 2013 Attractions
OUTDOOR MOVIE SCREENING, PLAYING TWO HIT ASIAN MOVIES UNDERNEATH THE STARS
55+ LIVE STAGE PERFORMANCES, FEATURING LOCAL GRASS-ROOT PERFORMERS
100+ FOOD, MERCHANDISE, GAME BOOTHS
SERIES OF INTENSE EATING COMPETITION
MINDZAI VINYL DOLL PAINTING COMPETITION
We work with various partners to bring you the most diversified portfolio of fun activities
NIGHT IT UP! 2013
NIU Attractions – CCYAA Sportzone
4 on 4 basketball tournament TVSA Volleyball Tournament
Inflatable kids activity area Break Dance Competition
NIGHT IT UP! 2013
What Are People Saying About NIU!?
THANK YOU
NIGHT IT UP! 2013