Nigel Pickford, SITA, Passenger IT Trends Survey 2013

Air Transport Industry Insight

Do Passengers really want to go mobile?

1

The Passenger IT Trends Survey 2013

2

OVERVIEW

Attitude towards technology & mobile

Do passengers want m-commerce?

Will passengers use mobile for access?

Do passengers want information on the move?

3

“TECHNOLOGY MAKES TRAVELLING EASIER”

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EXPLOSIVE GROWTH FOR SMART PHONES AND TRAVEL SERVICES

STAYING INFORMED IS THE TOP PRIORITY FOR PASSENGERS

5

Additional

20-30%“Maybe” use mobile services

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USABILITY IS THE NUMBER 1 CONCERN

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OVERVIEW





TRAVELLERS PREFER WEB BOOKING BUT MOBILE GAINS POPULARITY

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88%Of passengers would search for ticket fares on mobile apps

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M-COMMERCE EN ROUTE – A BIG OPPORTUNITY FOR AIRLINES AND PASSENGERS

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OVERVIEW





MOBILE NOT THE PASSENGERS FIRST CHOICE

82%

75%

66%

65%

92%

82%

12

MOST PASSENGERS NOT YET READY TO USE MOBILE FOR SENSITIVE INFO

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OVERVIEW





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MOBILE (SMS) IS STILL THE PREFERRED CHANNEL FOR FLIGHT INFO UPDATES

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PASSENGERS WANT TO STAY CONNECTED ON BOARD

Interest in in-flight services on mobile devices

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• Technology in travel is viewed positively• Many passengers would definitely use mobile

services• Information is top priority but there is interest in

mobile services is across the entire journey

YES

• Usability, Usability, Usability

BUT

DO PASSENGERS REALLY WANT TO GO MOBILE?

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Download the Passenger IT Trends

Survey 2013:www.sita.aero/surveys

For further information: e: [email protected]

web: www.sita.aero/ittrendshub

or search the App Store for “SITA IT Trends Hub”