METHODS: Nielsen analyzed data in several categories over a 52-week period ending August 12, 2017. The data scans all outlets (Nielsen’s “Expanded All Outlets Combined Channel”), which include grocery stores, drug stores, mass merchandisers, club stores, dollar stores, and military stores, plus Whole Foods. The data represents foods that replace animal products, including meat, seafood, eggs, and dairy, as well as meals that contain such replacements. (Thanks to the Good Food Institute for collaborating on this project.) Plant based foods sales grew 8.1 percent in one year Topping $3.1 billion in revenue Growth compared to a decline of 0.2 percent for all foods sold in same channels Plant Based Food Categories Milk Alternatives (comprises 9.3% of total milk category) Sales: $1.5 billion Growth rate: 3.1% Meat Substitutes (comprises 2% of entire meat category) Sales: $555 million Growth rate: 6.1% Meals Sales: $169 million Growth rate: 18.3% Other Dairy Alternatives (yogurt, cheeses, ice cream, etc.) Sales: $727 million Growth rate: 19.8% Tofu and Tempeh Sales: $99 million Growth rate: 2.6% Egg Substitutes and Mayo Sales: $37 million Growth rate: 12.6% Nielsen Retail Sales Data for Plant Based Foods plantbasedfoods.org