Niels Doerje Digital Transformation relaunch Konferenz 2015

relaunch Konferenz München

Digital Transformation

Niels Dörje

The digital business is getting super complex and effects all areas

Niels Dörje

Source: Morgan Stanley, Capital IQ, Bloomberg

Niels Dörje

Top 15 Internet Companies

Niels Dörje

It is just the beginning

ButNiels Dörje

All comes

to a great product

Niels Dörje

Digital Transformation is about:

Innovate the way you build products

Innovate your product by using major trends

Innovate your company by longterm adaption

Niels Dörje

Innovate the way you build products

Niels Dörje

Taking the

right decision is getting

even harder

Niels Dörje

GYTD

Niels Dörje

etourhingsone

GYTD

Niels Dörje

Product Manager

Engineer (Front-/Backend and Social)

Scrum Master

Designer

UI / UX Expert

QA Expert

Product Marketing - Social / Content / Localisation

Sys Admin

Structure of your Product Team

Niels Dörje

Speed is still king or

„Minimize the total time through the loop“ (Eric Ries)

Niels Dörje

Concept & Design Website and Apps

Concept for Channels, Content & Social APIs

Create MVP for Website and Apps

Definition of KPIs & data warehouse

Drive traffic - Digital Marketing Channels

Customer Engagement Tools

Launch your product in the following steps, first 6 months

Niels Dörje

Innovate your product by using major trends

Niels Dörje

Change of usage and technology

Niels Dörje

New technologies open opportunities

for disruption

Niels Dörje

Niels Dörje

Digital habitants changing their way

of using digital products faster than ever

Niels Dörje

Europe

Rest of World

USA

China

Asia (ex. China)

2.8 B Internet Users in 2014 (39%)

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Niels Dörje

Smartphone

Feature Phone

5.2B Mobile Phone Users in 2014 (73%)

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

51% Internet Usage via. MobileNiels Dörje

Focus on your

mobile product

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Advertising Spending not inline with usage

Niels Dörje

Massive opportunity through mobile advertising

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Niels Dörje

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

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Content

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Massive content potential

tagged

curated

indexed

Niels Dörje

4BN

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Vertical viewing is a big dealNiels Dörje

Do you know Wattpad

Niels Dörje

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Do you know HOUZZ

Niels Dörje

Niels Dörje

Innovate your company

by longterm adaption

Niels Dörje

Nobody ever get fired for buying IBM

Niels Dörje

Generations look very differenton „work“

Niels Dörje

High-Skilled jobs grew 2x faster

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Niels Dörje

Source: @KPCB Internet Trends 2015, Code Conference, May 2015

Niels Dörje

Niels Dörje

Niels Dörje

Niels Dörje

Thank [email protected]

Source: @KPCB Internet Trends 2015, Code Conference, May 2015 Layout & Design: IRIs Dakis