NID Admissions Brochure 2010-11

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IMPORTANT DATES:

IssuIng of forms start fromOcTObER 5, 2009, MONDAy

Last date for receIvIng compLeted forms at nIdOcTObER 31, 2009, SATuRDAy

desIgn aptItude test for pgdpd (at aLL centres)JANuARy 9, 2010, SATuRDAy

desIgn aptItude test for gdpd (at aLL centres)JANuARy 10, 2010, SuNDAy

NATIONAL INSTITUTEOF DESIGN

INFORMATION GUIDE

www.nid.edu/admissions

ADMISSIONS

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Main campus

National Institute of Design

Paldi, Ahmedabad 380 007

Phone: (079) 2662 3462

Fax: (079) 2662 1167

e-mail: [email protected]

PG campus

National Institute of Design

GH-0 Extension Road

Near Infocity, Gandhinagar 382 007

Phone: (079) 2324 4515 / 2324 4755

Fax: (079) 2324 4518

R&D campus

National Institute of Design

#12, HMT Link Road, Off Tumkur Road,

Bengaluru 560 022

Phone: (080) 2337 3006 / 2337 3276

Fax: (080) 2337 3086

National Institute of Design is internationally

acclaimed as one of the finest

educational and research institutions

for Industrial, Communication, Textile

and IT Integrated (Experiential) Design.

It is an autonomous institution under

the aegis of the Ministry of Commerce

and Industry, Government of India

and is recognised by the Department

of Scientific and Industrial Research,

Government of India as a Scientific and

Industrial Research Organisation.

graduate programme

post-graduate programme

Product design

transPortation & automobile design

Furniture & interior design

ceramic & glass design

textile design

graPhic design

animation Film design

Film & Video communication

exhibition design

PhotograPhy design

toy & game design

aPParel design & merchandising

liFestyle accessory design

new media design

strategic design management

inFormation & interFace design

design For retail exPerience

design For digital exPerience

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NID’s vision is to emerge as a global leader in Design Education and Research and become a torchbearer for strategic design in the industry, commerce and development sectors. NID’s Integrated Design Services and Outreach programmes offer the students opportunity to practice design during their studies.

In the knowledge economy of the 21st century, nId is focusing on:

Advancing educational and research excellence through SEED (System for Educational Excellence in Design) in a learner centric ‘NID way’.

Strengthening ‘mind to market’ infrastructure so that students’ ideas can reach the market place.

Developing depth and penetration of design by introducing sector specific PG programmes addressing the needs for designers in key sectors of economy and growth industries.

Encouraging design research in a trans-disciplinary context for creating IPR resulting in breakthrough design innovations.

Recognising the ‘breaking of boundaries’ between products, services and experiences and creating innovative approaches to design education.

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Professional

educational

Programmes

NID offers professional education programmes at Undergraduate and Post Graduate level

with five faculty streams and 17 diverse design domains. NID has established exchange

programmes and ongoing pedagogic relationships with 35 overseas institutions. NID has

also been playing a significant role in promoting design.

the overall structure of nId’s programme is a combination of theory, skills, design projects, and field experiences supported by cutting edge design studios, skill & innovation labs and the Knowledge management centre. sponsored design projects are brought into the classroom to provide professional experience. Interdisciplinary design studies in science and Liberal arts widen the students’ horizons and increase general awareness of contemporary issues.

a unique feature of nId’s design education programme is the openness of its educational culture and environment, where students from different faculties and design domains interact with each other in a seamless manner. the benefit of learning in such a trans-disciplinary context is immeasurable.

Having entered the 5th decade of design excellence, nId has been active as an autonomous institute under the aegis of the department of Industrial policy & promotion, ministry of commerce & Industry, government of India; in education, applied research, service and advanced training in Industrial, communication, textile, and I.t. Integrated (experiential) design. nId offers a wide spectrum of design domains while encouraging transdisciplinary design projects. nId is a unique institution with many problem-solving capabilities, depths of intellect and a time-tested, creative educational culture in promoting design competencies and setting standards of design education. the rigorous development of the designer’s skills and knowledge through a process of ‘hands on minds on’ is what makes the difference.

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Professional

educational

Programmes

The Professional Education at NID has both UG & PG Programmes — Graduate Diploma Programme in Design (GDPD) of four years duration for students after 10+2, or equivalent

like AISSCE/ IB/ ICSE, and the Post-Graduate Diploma Programme in Design (PGDPD) of

2 to 2 ½ years duration for graduates; particularly from architecture, technology, engineering,

fine and applied arts, information technology, computer science, etc.

The scores for the Admission Test 2010-11 will be shared with the following institutions: D. J. Academy of Design, Coimbatore;

IILM School of Design, Gurgaon; WLC College, India, New Delhi; and Pearl Academy of Fashion, New Delhi.

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GRaDuatE DIplOma pROGRammE IN DESIGN (GDpD)

FouNdatIoN programme GDPD commences with a two semester rigorous

Foundation Programme. This programme is geared to

assist in developing attitudes, sensorial skills and aesthetic

sensitivity necessary for further specialisation in specific

areas of design. The purpose is to create awareness of the

environment and to arouse the students’ creative faculties.

The primary concern of the Foundation Programme is to

introduce the students to the fundamentals of design,

to initiate them to design as a creative problem solving

process, and to develop a highly evolved ‘design’ attitude

and understanding of the relationship with culture and

human senses, emotions and feelings. In the Foundation

Programme, basic design courses are augmented by related

studies of Science and Liberal Arts, to help and develop an

understanding of the Indian milieu, user needs, applications,

processing of design and synthesis. The Foundation

Programme is geared to inculcate the development of

values, attitudes, materials and sensorial skills necessary

for any design specialisation. It aspires to create an

awareness of the changing environment by constantly

relating the students’ learning to real life situations. The

programme provides the necessary direction, stimuli, facilities

and experience to foster creativity and thereby help each

individual to discover their own identity, ability and potential.

The Foundation Programme is the basis on which the re-

maining design curriculum is built. It also makes students

appreciate the multidisciplinary nature of design.

Admission is open to students who have passed or who

will appear for qualifying examinations under the Higher

Secondary (10+2), or equivalents like AISSCE/ IB/ ICSE etc.

Candidates passing the Institute’s admission tests/interviews

will be admitted, subject to passing their qualifying

examinations before they join the Institute.

Competence in technical and related subjects will normally

be considered an advantage. The medium of instruction

for UG programme at NID is English. Upper age limit for

candidates is 20 years (relaxable by 3 years for reserved

categories) as on June 1, 2010.

PROJEcTED NuMbER OF SEATS IN GDPD: 100(Includes OBC and other reserved categories)

This 4-year intensive professional UG programme is offered in the following areas of specialisation:

Product Design, Furniture & Interior Design, Ceramic & Glass Design [under the faculty of Industrial Design]

Graphic Design, Animation Film Design, Film & Video Communication, Exhibition (Spatial) Design [under the faculty of Communication Design]

Textile Design [under the faculty of Textile, Apparel and Lifestyle Design]

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pOSt-GRaDuatE DIplOma pROGRammE IN DESIGN (pGDpD)

POST-GRADuATE DIPlOMA PROGRAMME IN DESIGN is 2 to

2½ year programme offered in the following specific areas

of sectoral specialisation in 17 design programmes under

the five faculties.

ElIGIbIlITy cRITERIA FOR PGDPDCandidates having a Bachelor’s degree or equivalent

(including those who will be appearing for the qualifying

examinations during the academic year (2009-10) in the

areas mentioned against each discipline are eligible to apply.

Those applying for more than one programme should send

separate application forms. One cannot apply for more

than two Programmes. The medium of instruction for PG

Programme at NID is English. Upper age limit for candidates

is 27 years (relaxable by 3 years for reserved categories)

as on June 1, 2010. Candidates with work experience are

preferred. No relaxation in age for candidates with work

experience.

PROJEcTED NuMbER OF SEATS IN PGDPD: 240(Includes OBC and other reserved categories)

PROGRAMMES OFFERED AT MAIN CAMPUS, AHMEDABAD

product design (2½ years)

B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or equivalent (under 10+2+4

pattern or more).

transportation & automobile design (2½ years)

Prerequisites as in Product Design

Furniture & Interior design (2½ years)

Prerequisites as in Product Design.

Ceramic & glass design (2½ years)

B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or equivalent or graduates

in any discipline with one year relevant industry experience.

textile design (2½ years)

B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home

Science with Textiles & Clothing, Interior Design, Architecture,

Textile or Handloom Technology, or equivalent or graduates in any

discipline with one year relevant industry experience.

graphic design (2½ years)

BFA/ B.Arch/ B.Des/ BVC/ B.Int. Design/ Graduation in

Communication Mass Media/ or equivalent with atleast one year

relevant industry experience and proven skills.

animation Film design (2½ years)

BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Communication

Media, Film & TV, Mass Media/ or equivalent or graduates in

any discipline with one year relevant industry experience.

Film & Video Communication (2½ years)

Prerequisites as in Animation film Design.

photography design (2 years)

BFA/B.Arch/B.Des/B.Litt/Graduation in Communication Media, Film

and TV, Mass Media/ or Equivalent/ or Graduates in any discipline

with one year relevant industry/ photography related experience.

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pOSt-GRaDuatE DIplOma pROGRammE IN DESIGN (pGDpD)

PROGRAMMES OFFERED AT PG CAMPUS, GANDHINAGAR

toy & game design (2½ years)

Prerequisites as in Product or Animation film Design.

apparel design & merchandising (2½ years)

B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home

Science with Textiles & Clothing, Interior Design, Architecture,

Textile or Handloom Technology, or equivalent or graduates in any

discipline with one year relevant industry experience.

Lifestyle accessory design (2½ years)

Prerequisites as in Apparel Design & Merchandising.

New media design (2 years)

Graduates with a Bachelors in Design, Architecture, Fine or Applied

Arts, Visual Communication, Mass Media, Computer Science, I.T.,

Electronics, Engineering, or degrees from Humanities or Social

Sciences or equivalent or graduates in any discipline with one year

relevant industry experience.

strategic design management (2 years)

Graduates in any discipline with two years full-time relevant work

experience in a design or allied creative organisations. Experience

may be relaxed for Post-Graduates.

PROGRAMMES OFFERED AT R&D CAMPUS, BENGALURU

Information & Interface design (2 years)

Prerequisites as in New Media Design.

design for retail experience (2 years)

Design graduates or graduates in any discipline with one year full-

time relevant work experience in related field.

design for digital experience (2 years)

BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/ BVC/ Degree

in Mass Media/ or equivalent or graduates in any discipline with one

year full-time relevant work experience in digital and allied areas

(knowledge of programming, scripting and computer graphic tools

is essential).

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Product DesignProduct Design is concerned primarily with the relationship

between products and systems and those who use them. The

Product Design programme at NID inculcates a user-centred

approach and processes. Responsibility and concern towards

the social, physical and ecological environment is emphasized

in the process of developing innovative ideas. The Product

Design programme commences with inputs in elements of

three-dimensional form, ergonomics (human factors) and

an introduction to the forming of various kinds of materials.

Along with this, students also acquire workshop, technical

drawing and presentation abilities. Emphasis is placed on

learning through participation and teamwork. Design projects

start in the very first semester and continue throughout the

programme, forming the core of a product designer’s education.

These projects gradually increase in their level of complexity and

cover a variety of situations that product designers are likely to

encounter in their professional careers. Projects are supported

by theoretical inputs in structures and strength of materials,

technical studies, production processes, as well as ergonomics.

In addition to courses in design, technology and ergonomics,

specific courses develop general awareness of areas relevant to

product design. These are History of Design, Information Theory,

Computer-Aided Design, Design Management and Marketing,

Value Engineering and Systems Thinking. An important

component of the programme is the exposure to various levels

of the manufacturing industry through field visits and projects.

produCt desIgN (2½ years)

b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more).

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Transportation & Automobile DesignTransportation is an indispensable need of humanity and the

basic power of any economy, and is essential for survival today.

Transportation as understood at NID includes not only cars and

other vehicles or off road vehicles but also vehicles on tracks,

water vessels and other mobility devices and equipments. In

India, where there is still a value base for resource conservation

and adopting one product for multipurpose use, transportation

of both people and goods has many co-existing modes.

Transportation in India so far has been technologically

driven with minimum or little attention paid to the users’

needs in terms of comfort, safety, information and even the

considerations of cultural sensitivities and preferences. In the

context of an emerging market economy in India, it is essential

to strengthen basic infrastructure facilities. Transportation is

one of the most important links towards this end.

Designers have a very important contribution to make

towards the way they make objects in our environment work,

and in turn, influence our perception towards them. This

course seeks to establish a credible relationship of products

and services with the user, technology and environment. The

course aims to train young professionals with a thorough

grounding in the systems approach to holistic problem solving

processes, a sensitivity of concerns towards the environment

and needs of different user groups.

The objectives of this Programme are to develop an

understanding of the field of Transportation Design with

respect to the discipline of Industrial Design and to develop

skills in analysis, concept generation, formulation of design

strategies, problem solving, product detailing, communication

and teamwork.

traNsportatIoN & automobILe desIgN (2½ years)

b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more).

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Furniture & Interior DesignThe Furniture and Interior Design programme provides an

integrated approach to furniture as a part of living, work-

spaces, habitat, challenges and defines the boundaries of

such objects in systems context. The programme focuses on

the development of students’ creative faculties by encouraging

experimentation with new materials and processes with due

concern for material conservation. The programme ensures

that students are able to perform at all levels of production,

from industries engaged in batch production of furniture in

various materials, mass production industries, to the small

scale and craft sectors. Lectures, workshop practice and field

studies, along with other design disciplines introduce students

to various materials and their properties, as well as their

engineering and production principles. From an early stage

in the programme, a variety of design projects encourage the

development of individual potential through an experimental

approach. Practical experience of working with materials like

wood, metal and plastics is encouraged. Emphasis is placed on

the detailing of furniture elements, keeping in mind man-object

relationships and on the process of formal integration at the

furniture construction level. Exposure to both craft and mass

production techniques is given through field study and industry

visits. Building prototypes wherever possible validates design

solutions. The context and inter-relationship of the furniture

and furniture systems in living, commercial, public spaces and

lifestyles are constantly explored.

FurNIture & INterIor desIgN (2½ years)

b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more).

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Ceramic & Glass DesignCeramic and Glass Design program at NID takes inspiration

from both art and craft traditions and it equally recognizes and

lay emphasis on the production potential of these materials.

The curriculum at NID offers a set of courses to introduce not

only technological and skill aspects of the materials but also

a wide range of courses such as elements of forms, color and

composition, ergonomics etc. to sensitize students towards the

other essentials of design. Moreover, design projects spread

over the semesters bring in a critical understanding of user

perception, socio-cultural context and market reality for the

future designers.

Extensive exposure provided in the craft sector as well as

ceramic and glass industries bring in awareness of a wider

range of production techniques. Students get hands on

experience of a variety of forming techniques in both the

materials. They get to experience hand moulding techniques in

clay such as coiling, pinching, throwing etc., as also moulding

and casting as production methods. Students also explore

their creative expressions through kiln formed glass such as

slumping, fusing and pate de verre and practice glass blowing

as part of hot glass in the curriculum.

Besides existing linkages with large scale industries, the

discipline has established an important alliance with the clusters

of small scale industries located in several parts of the country

such as Firozabad, Khurja, Jaipur, Morbi etc. The association

and exposure through these clusters provide a platform to the

graduate to utilize the cluster’s production capacity for their own

creative expression and entrepreneurial venture for the national

as well as export markets.

Ceramic and glass offers tremendous creative as well as

functional possibilities in the domain of art, craft, and lifestyle

product categories. Graduates find rewarding careers in the

area of tableware, tile, sanitary ware, glass ware industries and

exploring these mediums in architecture and interiors. There are

ample opportunities to work in the craft and NGO sectors or

start up one’s own studios with independent batch production.

Overall, the in-depth understanding of technology, production

techniques and material skills enables the student to take up

challenges and make appropriate use of these materials in

applications other than the conventional ones.

CeramIC & gLass desIgN (2½ years)

b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ bFA/ or equivalent or graduates in any discipline with one year relevant industry experience.

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Textile DesignNID’s Textile Design Programme lays emphasis on woven and

printed textiles as well as non-woven techniques like resist

dyed, block-printed and knitted, besides surface ornamentation

using traditional and mass production methods. The emphasis

of the course is on building a variety of skills, in combination

with theoretical knowledge and practical application. The

programme commences with the learning of fundamentals

of textile design. These include elementary ergonomics,

textile fibres, colour, composition and basic textile design for

weaving and printing. It also covers dyeing techniques, printing

methods, sewing techniques, construction of fabrics and

surface design.

Through increasingly complex design projects, complemented

by related inputs in the social sciences and technology, students

are encouraged to apply their abilities to resolve specific

design problems. The programme helps one understand all the

intricacies of production, in order to find innovative solutions.

It provides major field-level exposure to all levels of industrial

and craft production. Besides instilling design sensibility, all

the courses lay emphasis on technology and market-related

inputs. Design projects in textiles cover woven and printed

apparel fabrics, textiles for interiors, collections of prints, craft

documentation, computer aided textile design, jacquard fabrics

etc. Design solutions are translated into samples or prototypes

through workshops in dyeing, printing and weaving.

textILe desIgN (2½ years)

b.Des/ bFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & clothing, Interior Design, Architecture,

Textile or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.

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Graphic DesignA graphic design student, in addition to a thorough grounding

in design abilities and theoretical issues, undertakes the study

of the cultural and historical context in which designers need

to function, as well as the social and ethical factors that

influence design decisions. The ultimate aim is to stimulate

the development of independent critical judgment, sound

research skills, the ability to think creatively and practice

design as a professional.

The last decade or so has witnessed a near total transfor-

mation in the way a graphic designer works. The expansion

and application of the electronic media has made graphic

reproduction technologies more accessible to the designer.

Paradoxically, traditional skills have become more necessary

than before. Quality and creative solutions contextual to the

user’s needs are still a basic human input. The fundamental

importance of creating a visual vocabulary through drawing,

the development of aesthetic judgment, values of form,

proportion, image and word have become an integral part

of learning graphic design at NID.

During their period of study, students in graphic design are

encouraged to work on a variety of projects, majoring in the

selected sub-domain of graphic design. The areas covered

include typography & type design, publication design, image

making, illustration, photography, packaging, print design,

corporate identity, branding and information & communication

systems like signage or wayfinding.

Students, on successful completion of the programme

would have acquired the competencies to find placements

with leading graphic design agencies working in the area of

branding, publication houses, and communication design

firms. They could also start their own design studios.

graphIC desIgN (2½ years)

bFA/ b.Arch/ b.Des/ bVc/ b.Int. Design/ Graduation in communication Mass Media/ or equivalent

with atleast one year relevant industry experience and proven skills.

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Animation Film DesignThe objective of this programme is to enable students to

find solutions to complex problems in various fields of

communication design using animation film making as a

creative medium. With rich and multiple inputs from various

inter-departmental faculty and faculty from abroad, students

develop basic skills and are introduced to knowledge areas

pertaining to films in particular, as well as communication in

its social and cultural contexts.

In the later semesters, students are exposed to a workshop

mode of learning where they experiment with various

mediums: from traditional hand drawn 2D, clay, sand, oil

on glass, stop motion, pixilation to CGI/digital platform. In

addition, students of animation go through an experiential

learning of cross-disciplinary campus life. During their final

semester, they can choose the medium of their choice with

more emphasis on storytelling with original context and idea.

With the initial inputs and dynamic curriculum, students’

projects eventually result in a unique and original product,

which also brings various international and national awards,

accolades and recognition from time to time. Graduates of

this programme find rewarding careers as animators, character

designers, story-board artists as well as creative directors,

producers, consultants and designers in broadcast television

channels such as Channel [V], MTV, Nickelodeon, Cartoon

Network, in multimedia agencies like Tata Interactive, Infosys

and production houses like Famous House of Animation,

Vaibhav Studio, Miditech and also as faculty at various design

schools in India, including their alma mater (NID), and abroad.

aNImatIoN FILm desIgN (2½ years)

bFA/ b.Arch/ b.Des/ bVc/ b.litt/ Graduation in communication Media, Film & TV, Mass Media/ or equivalent

or graduates in any discipline with one year relevant industry experience.

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Film & Video CommunicationThe primary aim of the Film and Video Communication

programme is to train versatile design-informed commu-

nicators, fluent in the conception and production of short

films, on a range of educational, cultural, social, entertain-

ment and marketing communication needs.

Students are first introduced to the basics of communication

design and aspects of social theory and the language,

grammar and technology of film and video. Thereafter,

additional theoretical inputs continue to supplement the

development of holistic conceptual abilities, simultaneous

to the building of proficiency in the practical aspects of

filmmaking.

The strength and versatility of the Film and Video Education

programme has been proved by the worldwide recognition

given to its students’ films. These films have been showcased in

prestigious competitive film festivals across the globe, besides

winning accolades within India.

Graduates of programme have gone on to rewarding careers

within the broad spectrum of the moving image industry. These

include feature films, television channels, production houses,

advertising agencies, interactive media ventures and government

and voluntary bodies having a communication agenda.

FILm & VIdeo CommuNICatIoN (2½ years)

bFA/ b.Arch/ b.Des/ bVc/ b.litt/ Graduation in communication Media, Film & TV, Mass Media/ or equivalent

or graduates in any discipline with one year relevant industry experience.

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Exhibition Design The Exhibition Design Programme aims to develop confidence

in its graduates to interpret, contextualize, manifest,

express and communicate through creative handling of

space and ambiences. This is done through multi-sensory

and multimedia installations that create interactive and

experiential environments.

The students are provided with a rigorous training in

conceptualization and communication of design concepts.

They develop critical abilities while engaging with

communication theories; visual language and communication;

spatial perception and design. They learn skills related

to technology through the study of materials, processes,

finishes and structures and relevant computer softwares. An

understanding of the history of design; design management;

science and liberal arts; also forms an essential part of their

overall learning.

OFFERED Only FOR GDPD stuDEnts

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Photography DesignThe Photography Design offers students opportunities to work

in the context of leading edge practice in their subject and to

develop their skills to an advanced level appropriate for careers

in the industries. It aims to support the advanced study and

practice of a wide range of photographic practices.

The course enables students to develop their personal aspira-

tions within the community of their peers, and a broader

network of artists, designers and other professionals.

The development of new conceptual strategies and an

understanding of the broader debates surrounding photo-

graphy practice are all a very important part of the course.

Students are expected to integrate these aspects of the course

into their practical work. Practice units begin by encouraging

students to work experimentally, questioning their own methods

as well as those of other contemporary practitioners. Students

are expected to develop strong and original practice based

projects and an ability to evaluate this work critically.

Postgraduates of this programme can seek work ranging from

a highly specialised, technical variety of the field that requires

creativity and visual literacy such as press/news photography,

documentary photography, advertising photography, fashion

photography, fine art photography etc. The course runs over

four semesters (2 years) full-time and offers the opportunity

for students to undertake some part of the 2nd semester of

their course at University for the Creative Arts, Farnham, UK.

Overseas travel/stay is entirely optional and will be as per actuals.

photography desIgN (2 years)

bFA/b.Arch/b.Des/b.litt/Graduation in communication Media, Film and TV, Mass Media/ or Equivalent/

or Graduates in any discipline with one year relevant industry/ photography experience.

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Toy & Game DesignThe Toy and Game Design programme is offered to graduates

in specific disciplines having a creative bent of mind, a sense

of humour and fantasy, and a strong inclination towards play.

This programme is multidisciplinary in nature. It encompasses

elements from industrial design, animation and graphic design,

human psychology and interaction, sociology and management

domains. The programme commences with courses in Play

Theory, Cognitive Ergonomics, Colour and Composition,

Material / Media Technology, Study of Forms, Aesthetics,

and Design Management, which provide the basic design

foundation. Specialised inputs are also given to develop skills in

forms and movement, character design, strategy building and

multisensory design. Inputs in user understanding, technology,

systems thinking and scenario building are provided as a part

of projects. An understanding of interactive play experiences is

emphasized on, during the initial period in which students are

encouraged to take on a variety of design projects related to the

broad spectrum of toy and game design. This helps the students

to choose projects in areas of their choice at the senior level.

Training modules in industries, institutions and heritage sectors

provide major field level exposure.

NID has added game in its curriculum keeping in mind the

growing market need and its applications in the areas of

education, training, simulation and entertainment. Graduates

of this programme are equipped to work with established toy

and game industries in areas of mass manufactured toys, play

equipment, table top games and digital games.

toy & game desIgN (2½ years)

b.E/ b.Tech/ b.Des/ b.Arch/ b.Int.Des/ or equivalent (under 10+2+4 pattern or more), bFA/ bVc/ b.litt/ Graduation in communication

Media, Film & TV, Mass Media/ or equivalent or graduates in any discipline with one year relevant industry experience.

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Apparel Design & MerchandisingThe Apparel Design and Merchandising Programme is

concerned with all those aspects of design, technology

and merchandising required to create, produce and market

clothing and fashions. It aims to develop a professional and

creative attitude to the ever-changing needs of the apparel and

fashion industry. The course enables students to question basic

assumptions, challenge conventional wisdom and existing ways

of doing things, and meaningfully explore possible alternatives.

It is designed to prepare the student to be visually sophisticated.

The programme lays emphasis on ready-to-wear, work and

protective wear and costume design. The strength of the course

is its close interaction with the textile discipline, which enables

students to develop sensitivity to the very nature of cloth.

Students study design, production and management, as

well as textile technology. Practice is supported by historical

and theoretical studies. The programme is structured to

take students through all aspects of apparel design like

patternmaking, draping, sewing, construction of fabrics,

knitting, knitwear design, marketing, merchandising and

garment manufacturing technology. Students undertake

fashion projects from the initial design stage to the finished

garment. They are also given exposure to designing

accessories such as jewellery, bags, footwear, belts and

headgear. Graduates of this programme can seek work in

the four broad areas of clothing: ready-to-wear, high fashion,

costume design and functional wear. Several graduates are

working as entrepreneurs, having set up their own design

and production units.

appareL desIgN & merChaNdIsINg (2½ years)

b.Des/ bFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & clothing, Interior Design, Architecture,

Textile or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.

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Lifestyle Accessory DesignThe Lifestyle Accessory Design (LAD) post-graduate

programme educates and trains professional designers to

visualise and create lifestyle accessories and systems using

different materials, processes and technologies. The designers

from this programme aspire to drive the market and make

‘Designed in India’ a premier global brand. The programme

focuses on a wide spectrum of accessory products to suit

the needs of contemporary patterns of living and lifestyles. It

relates to people’s living habits and the products they interact

with which form an important basis of their day to day lives.

It delves into perception and trend studies of diverse dynamics

influencing the lifestyles of consumers from various strata

of society. It offers a strong multidisciplinary edge wherein

the students get opportunity to work with a wide spectrum

of product categories - jewellery, bags, luggage, footwear,

lighting, furnishings, furniture, space accessories and

automobile interiors.

The programme curriculum encourages students to develop

alternative approaches to designing products by building

innovative, out-of-the-box thinking skills while ensuring that

the design solutions successfully accomplish their commercial

expectations. Design projects, which are actively plugged

into the curriculum, provide a vital learning experience

whereby the students exhibit their capability to converge and

synthesize their creativity, skills and knowledgebase to come

up with tangible outputs. A plethora of rewarding career

opportunities are available to LAD graduates across diverse

industry segments where a growing number of alumni are

meaningfully contributing.

LIFestyLe aCCessory desIgN (2½ years)

b.Des/ bFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & clothing, Interior Design, Architecture, Textile

or Handloom Technology, or equivalent or graduates in any discipline with one year relevant industry experience.

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New Media DesignThe New Media Design programme at NID attempts to critically

examine the relationship between technology and culture.

Media, old and new, such as print, radio, television, internet,

virtual reality, gaming and mobile telephony, to mention a few,

have a profound impact on our culture. Understanding these

various media and the impact they (may) create is crucial to

understanding how our societies are shaped. This aspect is an

essential component of New Media studies.

Students on the New Media programme spend the first

semester on design fundamentals, which primarily involves

studying various ‘mediums’, such as paper or print,

photography, world wide web, along with broader issues in

design such as ergonomics, form and typography. Specific

inputs in new media studies are imparted and the semester

ends with a design project investigating the application of

new media in a specific context - for example the role of both

analogue and digital media in classroom education in primary

and secondary schools in India. The subsequent two semesters

focus on design projects investigating the role of various

mediums in, for example, education, healthcare, environment,

craft and heritage preservation. As New Media Designers

who will inevitably deal with the design of digital artefacts,

the students are grounded in the fundamentals of interaction

design. The fourth semester or Diploma, is where an area of

interest, usually in collaboration with industry, is chosen for

research.

The programme is transdisciplinary in nature, applying and

integrating knowledge from various disciplines. In this sense,

it is a unique combination of art, science and technology.

The programme seeks students from diverse backgrounds

ranging from fine and applied arts, architecture, design,

science, engineering or technical backgrounds. A willingness

and motivation to learn various digital skills such as electronics,

software programming, advanced 3D modelling, etc is required.

New medIa desIgN (2 years)

Graduates with a bachelors in Design, Architecture, Fine or Applied Arts, Visual communication, Mass Media,

computer Science, I.T., Electronics, Engineering, or degrees from Humanities or Social Sciences or equivalent

or graduates in any discipline with one year relevant industry experience.

��

Strategic Design ManagementDesign is rapidly becoming the key to differentiation, premium

realisation and brand positioning. The need for strategically

managing design becomes significant in the job description

of not only managers but also designers. Since NID has a

spectrum of design faculties and disciplines, a multidisciplinary

approach is more inherent in the scheme of things here

than in any other business school. The Strategic Design

Management programme is aimed at enabling the students

to develop design leadership and entrepreneurial skills, and

empower them to become wealth creators in the field. The

programme will help students to generate strategies that

enable the use of design for creating desired value, perception

and differentiation.

As a design manager, a person is involved with strategies, action

plans and processes. Critical functions such as innovation, new

product development, packaging, retail impact, competitive

analysis, design measurement, sustainability and customer

delight issues are in the ambit of the Design Manager. It also

involves design research, scenario building and trend forecasting,

creating a right design mix, branding and design communication

strategies. Students who complete the programme successfully

will be well equipped to enter any industry or consultancy as

strategic designers, design entrepreneurs, design managers,

contributing either as team members or as team leaders.

strategIC desIgN maNagemeNt (2 years)

Graduates in any discipline with two years full-time relevant work experience in a design or allied creative

organisations. Experience may be relaxed for Post-Graduates.

��

Information & Interface DesignInformation and Interface Design programme is aimed at

providing the students with adequate knowledge and training,

which will enable them to design effective and accessible

products for a wide range of audience and media from print

to digital, from education to artificial intelligence. Students will

have to document management skills to understand issues in

the storage, access, retrieval and navigation of information plus

the analytical skills, knowledge of methodology and usability

techniques to measure product effectiveness. Information

design is concerned with making complex information easier

to understand and to use. It is a rapidly growing discipline

that draws on graphic design, applied linguistics, psychology,

computing sciences, cognitive ergonomics, information and

communication science.

This multidisciplinary programme has great relevance for

knowledge and information based industry. Information Design

is focused on users and is committed to find out whether

its products actually achieve their objectives. The field of

information design applies traditional and evolving design

principles to the process of translating complex, unorganised

or unstructured data into valuable meaning information. User

centered information design is the goal of the information and

digital design discipline. Students who complete the programme

successfully could work at the level of strategic information

designers in the sectors like information technology, health

care, electronics, agriculture, hospitality, tourism, transportation,

gaming and GIS based application designs.

INFormatIoN & INterFaCe desIgN (2 years)

Graduates with a bachelors in Design, Architecture, Fine or Applied Arts, Visual communication, Mass Media,

computer Science, I.T., Electronics, Engineering, or degrees from Humanities or Social Sciences or equivalent or

graduates in any discipline with one year relevant industry experience.

��

Design for Retail ExperienceThe Design for Retail Experience PG programme offered at NID

R&D Campus, Bangalore, was started in the year 2007. It has

an integrated approach to designing products, systems and

spaces to accommodate multi sensory experiences in the retail

and visual merchandising fields in the context of enhanced

user experience. The programme offers a challenge to redefine

boundaries, understand consumer lifestyles and aspirations in

order to visualize and create new concepts for an outstanding

shopping experience.

Projects in this programme would cover retail store designs

for small and big organized retail sectors alike (branding,

brand promotion, lighting, exhibition design etc.). A profound

understanding of materials, hardware and technology,

documentation and field research through live interactions with

industry, and understanding retail as a part of system design,

are also areas of focus. Visual Merchandizing, System Design,

Visualization of Space, Elements of Form and Colour, and

Photography are other areas covered.

Why Design for Retail Experience? Retail Design as a profession

is gaining a good degree of recognition from the Retail

industry and has established itself within the country. With

the major changes in the Indian Economy this has become

an area of expertise to the large variety of retail industries.

Market competition is intense and a great degree of flexibility is

demanded to sustain the day to day changes in the market.

learning Process The process of learning includes interaction

with the industries in various ways. Seminars and workshops

conducted with people from the industry act as a great exposure

for students to explore and learn recent techniques, materials,

and trends in the market. They are further introduced to

professional designers from the industry and hence are able to

comprehend and understand the position design has in today’s

market through live class room activities. Industrial field visits,

and training as well as sponsored research based projects are yet

more instances of the learning process at NID.

desIgN For retaIL experIeNCe (2 years)

Design graduates or graduates in any discipline with one year full-time relevant work experience in related field.

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Design for Digital ExperienceWe use a number of digital products and applications in

our daily life at home, school, office, for being informed,

communication, education, entertainment, banking,

healthcare etc. Being a Design and R & D institute, we looked

at this programme in the context of Design and intend to

focus on research based outcomes and focus on Design

Research. We perceive Digital experience and design as

encompassing the following broad areas:

_ Software products and services

(e-products that are application based)

_ Gaming & Entertainment

_ Digital Knowledgeware

(Digital libraries, Virtual museums, e-learning etc)

_ Digital products

(handheld gadgets and devices)

The four broad areas provide the thematic context for

projects as well as courses in each semester. Each student is

encouraged to explore each of these areas through project-

based approach with supporting theoretical inputs. Realistically

students will have worked on a single project in each of these

areas, making them essentially generalists. The kind of diploma

project taken up in the final semester will take the student

towards being a specialist in his/her area of interest.

The various course modules for this programme can be broadly

categorized into those that focus on design processes for the

development of design concepts, prototyping and evaluation.

Another set of courses look in the area of enriching content

from aspects such as narration styles, use of appropriate media,

interactivity etc. In the implementation of the projects students

also need to develop their programming skills. A course titled

‘Digital Design and Society’ emphasizes on research to create

a knowledgebase with regards to usage of Digital products in

Indian society and inform in context of future design directions

keeping in mind Indian socio-cultural aspects.

desIgN For dIgItaL experIeNCe (2 years)

bcA/ bIT/ bSc comp./ bFA/ b.E/ b.Tech/ b.Arch/ b.Des/ bVc/ Degree in Mass Media/ or equivalent or graduates

in any discipline with one year full-time relevant work experience in digital and allied areas (knowledge of

programming, scripting and computer graphic tools is essential).

��

Admission Procedure

To get your Application form:

Application forms along with the prospectus for the ensuing

academic year will be made available on request from the second

week of October on payment of Rs.1,500/- (Rs.750/- for reserved

categories) by a Demand Draft of any nationalised bank drawn in

favour of the ‘national Institute of Design’ payable at Ahmedabad.

The incomplete application forms / not satisfying eligibility

criteria will be rejected. The application form fee (Rs.1,500/

Rs.750) for rejected applications will not be refunded.

No official communication will be made regarding rejected

application forms.

Forms downloaded from nID’s website www.nid.edu along with

required amount of DD drawn in favour of national Institute of

Design payable at Ahmedabad will also be accepted.

Forms can also be obtained from select branches of Bank of India

(listed below) on payment of Rs.1,500/- towards the cost of the form

plus Rs.50/- as bank charges. Forms at concessional rates to reserved

categories are available only from nID, Ahmedabad subject to the

submission of relevant reserved category certificate (In case of OBC,

a non-creamy layer certificate should be submitted).

For the academic year 2010–2011, the last date for receiving

the completed application forms is October 31, 2009.

Reserved category candidates must attach relevant certificate

of caste/category otherwise their form will be rejected. Obc

candidates are required to submit non-creamy layer certificate.

All candidates fulfilling the requirements of minimum qualification

and within the prescribed age limit will be called for the Entrance Test

(PGDPD or GDPD) to be conducted at 11 centres — Ahmedabad,

bengaluru, bhopal, chennai, Delhi, Guwahati, Hyderabad,

Kanpur, Kochi, Kolkata and Mumbai.

(NID reserves its right to cancel any of these centres).

Hall Ticket/ call letter will be posted by December 20, 2009.

Those who do not receive the call letters by the end of December 2009

may get in touch with NID’s Admissions Cell. Admission is on the basis of

NID’s method of selection, which extends beyond the students previous

academic qualifications. The NID Admission Committee systematically

seeks evidence of the perception, attitude, aptitude, achievement and

motivation essential for a challenging and satisfying design career.

The objective of the tests and the interviews is to ascertain the above

qualities. The tests at the various centres will consist of design aptitude

tests. Based on scores obtained from these tests, shortlisting of

candidates to be called for second phase will be done.

The second phase of the admission procedure will consist of studio

tests followed by personal interviews at Ahmedabad, Bengaluru

and Gandhinagar.

Tentative Dates of the Studio tests/ interviews

GDPD is scheduled from April 20 – 24, 2010

PGDPD is scheduled from April 20 – May 3, 2010

call letters for this phase of the interview will be posted by

March 26, 2010. This information will also be available on NID’s

website www.nid.edu. All those candidates called for the second

phase are required to attend the studio tests and interview, which

completes the process of selection. The Admission Committee decides

the procedures, grades and weightage every year.

The norms for the selection are the sole prerogative of the Admission

Committee and the decision of the Admission Committee and the

Management in any of the matters concerning the admission process

and selection will be final. Any direct or indirect attempt to influence

the admission committee or its members, academic office bearers

or management will lead to the automatic disqualification of the

candidate(s).

Admission announcements are made in the leading national

dailies in the last week of September every year.

baNk oF INdIa braNChes: Ahmedabad Bhadra, Paldi; bengaluru Kempegowda Road; bhopal Marwari Road, Jumerati;

bhubaneshwar Janapath; chandigarh Sector 17; chennai Errabalu Chetty Street; coimbatore Oppankara Street; Dehradun Rajpura

Road; Delhi Janpath, Hauz Khas; Durgapur Nachan Road; Guwahati Kamarpatty; Hyderabad Nampally Station Road; Indore Santa

Bazar; Jaipur Mirza Ismail Road; Jamshedpur Bistepur; Kanpur Mahatma Gandhi Road; Kochi Shanmugham Road; Kolkata Netaji

Subhash Road, Manicktolla; Kozikode Silk Street; lucknow Nawal Kishore Road; Mumbai Nariman Point, Dadar-Portuguese Church;

Panaji Rua De Ormuz; Patna Fraser Road; Pondicherry J Nehru Street; Pune Dr Coyaji Road; Ranchi Albert Ekkachowk; Rohtak

Hissar Road; Rourkela Sector 19; Shillong Police Bazar; Simla The Mall; Srinagar Maulana Azad Road; Surat Kanpith, Lal Gate;

Thiruvananthapuram University; udaipur Nyay Marg; Vadodara Raopura; Vishakhapatnam Valtair Main Road.

Dat for pGDpD (at all centres)January �, �0�0, Saturday

Dat for GDpD (at all centres)January �0, �0�0, Sunday

��

Number oF seatsPrescribed percentage of seats are reserved

for candidates belonging to various reserved

categories scheduled as per the norms of the

Government of India. The OBC reservation

is in effect in stages and the new academic

year 2010-2011 envisages the third stage of

reservations.

Number of seats in the Graduate Diploma

Programme is projected to be 100 (includes

OBC and other reserved categories) and for

the Post-Graduate Diploma Programme is 240

(includes OBC and other reserved categories).

For both GDPD and PGDPD, the Institute will

draw separate waiting lists with approximately

ten percent of the total number of seats

available.

*Registration, jury, student amenities, modernisation, transcripts

Total expenditure for studies at NID, including Hostel and Mess

charges, is estimated at Rs 1,50,000 per year at the present level

of costs. There will be a 15%-20% increase in costs per year.

p G D p D

DISCIPLINE SEATS

Product Design 15

Furniture & Interior Design 15

Transportation & Automobile Design 10

Ceramic & Glass Design 10

Textile Design 15

Graphic Design 15

Animation Film Design 15

Film & Video Communication 15

Photography Design 15

Toy & Game Design 10

Apparel Design & Merchandising 15

Lifestyle Accessory Design 15

Strategic Design Management 15

New Media Design 15

Information & Interface Design 15

Design For Retail Experience 15

Design For Digital Experience 15

total No. seats 240

G D p D

DISCIPLINE SEATS

Product Design 15

Furniture & Interior Design 10

Ceramic & Glass Design 10

Graphic Design 15

Animation Film Design 15

Film & Video Communication 10

Exhibition (Spatial) Design 10

Textile Design 15

total No. seats 100

yearLy expeNses (IN INr)

G D p D p G D p D

Tuition Fees 65,000 82,500

Studio & KMC charges/

I.T. infrastructure charges/ 27,500 27,500

Other services*

Hostel: Room Rent & 13,500 13,500

Electricity Charges

Insurance 200 200

Student Development Fund 400 400

Film Club 200 200

Security Deposit (refundable) 10,000 10,000

total 1,16,800 1,34,300Monthly Mess Charges 2,750 2,750

(as per Mess Committee recommendation)

Fee waIVers A number of full and partial tuition fee waivers

offered by nID, Ford Foundation and Government

of India scholarships are available to the

deserving and disadvantaged candidates.

30

regIstratIoNcandidates selected for admission will be intimated by May

21, 2010. they are required to pay fees for the entire academic year

(by Bank Draft in favour of the national Institute of Design payable at

Ahmedabad) along with their letters of acceptance as well as the rules

and regulations duly endorsed by individual candidate and by his/ her

parent or guardian. these documents and the payment must reach the

Institute by the date as indicated in the offer letter. In case the Institute

does not receive the letter of acceptance and the payment as aforesaid,

by the date indicated, the offer of admission will stand withdrawn and

the available seat will be offered to those in the waiting list.

Candidates who are waiting for the results of their qualifying

examinations will be offered provisional admission into the programme.

the Graduate Diploma Programme students are admitted only into the

Foundation Programme and their entry into different design domains is

not automatic. On successful completion of the Foundation Programme,

the semester Jury will recommend the final decision on the specific

design domain.

All students are required to be present for the Orientation

Programme and no exceptions can be made. Failure to be present

at the Orientation programme may mean an automatic withdrawal by

nID of its admission offer. students who leave the Institute in search of

other career/ or other programmes elsewhere, immediately after joining

will be refunded the deposits as per rules.

Existing students who wish to register in subsequent semesters will

have to do so by paying their semester fees according to the academic

calendar. Fees are payable by Demand Draft or in Cash before the

commencement of each semester. students who leave nID or who are

asked to leave nID for whatever reasons will not be entitled to any

refund of fees. A student can be given leave of absence for a maximum

period of one academic year on health grounds or other exceptional

circumstances. During this period the student will have to pay his/ her

tuition fee for the entire year.

eVaLuatIoNFrom the point of view of benchmarking nID’s academic activities

internationally, the Institute has introduced an Academic credit

based Evaluation System, as a part of its evaluation system since

the academic year 2002. the system comprises credits and performance

evaluation through grading, wherein the students are required to earn

the prescribed number of credits indicated for the respective academic

programme as well as perform to the established level of performance

set by the institute for successful completion of the professional

education programme at nID. the student’s performance is assessed at

several stages of the programme, such as individual course evaluation,

semester end jury, peer group/ general presentations and diploma jury.

resIdeNCeAs the accommodation on the campus is not sufficient, provision of hostel

accommodation to outstation students in various programmes is presently

restricted as follows:

_ All students in the GDPD: 7 semesters

_ All girls in PGDPD: 3-4 semesters

_ All boys in PGDPD: 3-4 semesters

the students at Bengaluru may also make their own arrangements for

stay, as the programmes are non-residential. students residing in the nID

hostels must observe its rules and regulations. Admission is on yearly basis.

subscriptions to mess facilities are compulsory for all hostel residents.

these charges must be paid in full at the beginning of every semester.

medICaL FaCILItIesthe nID doctors (including one lady Doctor) visit the campus clinic

everyday and can be consulted in the consultation room in the campus.

nID does not have hospitalisation or isolation facilities available on the

campus. Arrangements may be made for hospitalisation at Government

hospitals in Ahmedabad for any resident student to whom this is

recommended by the Institute’s doctor. nID health facilities are limited to

the campus doctor and dispensary. the basic responsibility for good health

is in the hands of individual students, and the facilities are to supplement

individual efforts and are not a substitute for them. Medical expenses have

to be borne by the students. the students are required to take individual

medical insurance from a reputed insurance company and inform nID the

details thereof at the time of admission.

It is mandatory for the students to join, at their own cost, the personal

Accident Insurance scheme as may be approved from time to time by the

Institute. All students are required to give the name and address of their

local guardian in Ahmedabad so that nID authorities may get in touch with

them if the student happens to fall sick, or in any other emergency.

extra CurrICuLar aCtIVItIesthe Faculty-student Consultative Forum meets at least 3 to 4 times in a

semester to discuss academic matters of importance. the student Activity

Committee functions through its various committees, dealing with the

Canteen, sports, Entertainment, and through groups which plan social

and cultural events. Recreational facilities for ‘net games’ and campus

fitness centre with aerobic facilities are available in the Institute within

the campus.

3�

oVerseas CaNdIdatesOverseas candidates applying for admission into Graduate Diploma

Programme in Design should send in their application along with other

applicants in India by October 31, 2009. such students may attend

admission test at one of the test centers and if short-listed can attend

the interviews at Ahmedabad.

10 percent seats in Post-Graduate Diploma Programme are

reserved for foreign countries/ SAARc region/ NRI candidates

on supernumerary basis.

they should fill in the prescribed application form and send the same with

their portfolio to Registrar (Academics), nID on or before October 31,

2009. their applications will be processed through a selection procedure

as may be prescribed by the Admission Committee. the Institute will follow

the reservation criteria as and when prescribed by the Government of India

and as applicable at the time of admissions.

yearly Expenses for foreign nationals/ SAARc countries/ NRI

tuition Fee for foreign nationals: uS$ 9,000/-

tuition Fee for sAARC countries/ nRI: uS$ 6,000/-

Other fees/ charges are as applicable to Indian students.

All enquiries relating to admissions should be addressed to:

registrar (academics)

National Institute of Design

Paldi, Ahmedabad 380 007, India

Phone: +91-79-2662 3462

e-mail: [email protected]

website: www.nid.edu

3�

nId’s vision is to emerge as a global leader in design education and

research. It is a torchbearer for strategic design in the industry, commerce and

development sectors. Its Integrated design services and outreach programmes

offer the students opportunity to practice design during their studies. nId

has also been playing a significant role in promoting design, to move towards

a ‘design enabled India’. It has established exchange programmes and

ongoing pedagogic relationships with 35 overseas institutions. nId offers a

wide spectrum of design domains while encouraging transdisciplinary design

projects. It empowers students with problem solving capabilities, depths of

intellect and creative educational culture.

For more details visit our website:

www.nid.edu

© nID/ Published by Dr Vijaya Deshmukh, Registrar (Academics), national Institute of Design/ 2009 / 10,000 copies/ Design: tarun Deep Girdher/ Printed at shreedhar Printers Pvt. ltd., Ahmedabad/

Paldi, Ahmedabad 380 007

Phone: (079) 2662 3462

Fax: (079) 2662 1167

e-mail: [email protected]