www.nicsa. org For Personal Brand Building
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www.nicsa.org
For Personal Brand Building
www.nicsa.org
Why LinkedIn?
• The largest professional network on the Internet with more
than 135 million members in over 200 countries and
territories.
• Executives from all 2011 Fortune 500 companies are
members; its corporate hiring solutions are used by 75 of
the Fortune 100 companies.
• More than 2 million companies have LinkedIn Company
Pages.
www.nicsa.org
www.nicsa.org
How to Optimize Your LinkedIn Presence
Optimize Your Profile
Optimize Your Engagement
Be Compliant!
www.nicsa.org
Optimize Your LinkedIn Profile
• Complete Your Profile!• Use your full name and a good picture• Create a compelling & descriptive headline• Add work history with robust job descriptions
www.nicsa.org
Optimize Your LinkedIn Profile
• Add robust Summary & Specialties• Get Recommendations• Use strategic keywords for all of the above– You want to show up in searches!
• Add connections – import your contacts
www.nicsa.org
Optimize Your LinkedIn ProfileSub-optimal
→ No picture! → Weak headline!→ No custom urls or recommendations!
www.nicsa.org
Optimize Your LinkedIn Profile
Optimal
www.nicsa.org
Optimize Your LinkedIn Profile
• Create a customized profile url
• Customize your website links
• Link your Twitter account
www.nicsa.org
Optimize Your LinkedIn Profile
Custom web link
Twitter link
Custom LinkedIn URL
www.nicsa.org
Optimize Your LinkedIn Profile
Manage your Twitter Settings
www.nicsa.org
Optimize Your Engagement on LinkedIn
• Define your business objectives
• Use LinkedIn to build relationships
www.nicsa.org
Optimize Your Engagement on LinkedIn
Connect with people!
www.nicsa.org
Optimize Your Engagement on LinkedIn
LinkedIn tools• Company Pages• Advanced Search• Profile Organizer• LinkedIn Groups• LinkedIn Answers
www.nicsa.org
Optimize Your Engagement:Company Pages
• Create a Company Page• Turn on company status updates to post updates• Post job openings• Include products and/or services
www.nicsa.org
Optimize Your Engagement:Company Pages
www.nicsa.org
Optimize Your Engagement:Using Advanced Search
• Design searches to meet your objectives!• Search by:
→ Sector → Company→ Geography → Keywords
• Consider investing in a business account to get more advanced search features
www.nicsa.org
Optimize Your Engagement:Using Advanced Search
www.nicsa.org
Optimize Your Engagement:Using Advanced Search
Next steps• Save searches• Organize targets with the Profile Organizer• Connect and make contact!
www.nicsa.org
Optimize Your Engagement:Saving Searches
www.nicsa.org
Optimize Your Engagement:Saving Searches
www.nicsa.org
Optimize Your Engagement:Profile Organizer
[Not available on free accounts]
www.nicsa.org
Optimize Your Engagement:Profile Organizer
Profile Organizer
Folders
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Optimize Your Engagement:LinkedIn Groups
• Discover important discussions• Take part in shaping them• See both discussions and news• Gauge discussions• Make connections!
www.nicsa.org
Optimize Your Engagement:LinkedIn Groups
www.nicsa.org
Optimize Your Engagement:LinkedIn Answers
• Engage by asking or answering questions• Send a LinkedIn Answers question to up to 200
connections!• Geo-target!
www.nicsa.org
Optimize Your Engagement:LinkedIn Answers
www.nicsa.org
Optimize Your Engagement:LinkedIn Answers
www.nicsa.org
Optimize Your Engagement:LinkedIn Answers
www.nicsa.org
Engage
• Advanced Search• Company Pages• Linkedin Groups• Advanced Search• LinkedIn Answers
Add Connections
www.nicsa.org
Engage
Contact targets
• Get introduced by a shared connection• Connect with people from groups• Send a personalized message• Show interest in what they do
www.nicsa.org
Engage
The General Theory of Social Media
• Markets are conversations, not billboards!• Listen first• Ask and answer questions• Never sound spammy!
www.nicsa.org
www.nicsa.org
David Vyorst
www.relaystationmedia.comhttp://www.linkedin.com/in/davidvyorst
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