Not in Creative Review Identity \1 Not in Creative Review are a relatively new resource, blog and community acting as a showcase for creative work. Run by London studio We Are Draft, Not in CR is campaign for designers who believe their work should be noticed. Create a set of branded materials that capture the character and personality of Not in Creative Review. Designers and creatives. The work should be high-end with a srong design focus, with a sincere and informative, yet approachable tone of voice. Not in Creative Review’s primary context is their online community of creatives (established, students and graduates). Their website is the first front for information, followed by social networking sites, such as Twitter. Branded print materials for NiCR’s creators We Are Draft will also be used as promotional items. An updated type-driven logo and type treatment applied across a range of materials. - Business card - Branded letterhead - Promotional print materials - Screen/web versions, suitable for the website and Twitter site - Brand guidelines and stylistic elements for both print/screen medias Brief Audience Context Resolution