Nico Perez + Founders Institute talk: Product & Services Development

Nico PerezMixcloud Co-founder

Product & ServiceDevelopment

Contents

10 tips for Better Startup Product Development

1. Start with a problem• What is the problem? • Understand your customers. Are you one of them?

i made something people want

make something people want

2. Research the market• Surveys, B2B reports, competitor analysis• Business strategy -> guides -> product strategy• Route to market?

3. Launch early• Get version 1 out ASAP• Feedback is invaluable. Law of diminishing returns• Stealth or Open?

4. KISS• Keep it simple stupid. Solve one problem • Building a product is like designing a house from scratch.

5. Build and iterate• Roll out fast• Test instead of speculate + Remove features• Keep the main thing the main thing

6. Be Agile• Release Cycle? • Rapid prototyping. Continuous deployments• Small teams eg Apple Mac

7. Continuous improvement• Early stage 1-on-1 user testing. Apple store • Measure, track and test• Circular product life cycles

8. Prioritise • Time + engineering resource constraints• Define and communicate prioritisation criteria• Growth? Revenue? Stickyness?

9. Analyse• Later stage analytics• Google analytics• A/B testing. Multivariate testing. Conversion funnels.

10. Fail fast• If things go wrong, Fail fast • Smart teams adapt and change• Build a good team

Summary1. Start with a problem2. Research the market3. Launch early4. KISS5. Build and iterate6. Be Agile7. Continuous improvement8. Prioritise9. Analyse10. Fail fast

The end.Flickr CC credits:http://www.flickr.com/photos/thomashawk/228228018/http://www.flickr.com/photos/8078381@N03/3279725831/http://en.wikipedia.org/wiki/History_of_radiohttp://www.flickr.com/photos/9948354@N08/763399258/http://www.flickr.com/photos/emry/369409914http://informationarchitects.jp/web-trend-map-4-final-beta/

Please get in touchWeʼre keen to hear your thoughts

Email: [email protected]: @nicoperez / @mixcloud