Car Sharing by SHARING THE ROAD Tel Aviv, 14h of October
Jan 13, 2015
Car Sharing by
SHARING THE ROADTel Aviv, 14h of October
2Car Sharing by
3Regulation & Sustainability
7Demographic Changes
6Individualization
4Convenience
2Connectivity
5Changing attitudes
1Urbanization & Globalization
How do these factors shape the future?
URBAN MOBILITY IS CHANGING.
3Car Sharing by
URBAN AREA MOBILITY NETWORKS REQUIRE UPGRADING.
An increasing numbers of urban inhabitants need to travel between locations, quickly, safely and with minimal environmental impact.
Challenges:
A growing population using an aging infrastructure
Improving air quality and health of residents
Reducing CO2 emissions
Reducing parking pressure
Change of relationship from car ownership to usage
Need for integrated / intermodal transport systems
Retaining highly-mobile talented workforce
4Car Sharing by
HOW TO CLOSE THE GAP BETWEEN PRIVATELY OWNED CARS AND OTHER MODES ?
Public Transport
Privately owned car
Walk
Bike
Walk
Walk
…
„I cannot afford a car.“
„I have paid my car anyway, so I use it.“
„My car allows me to go anywhere whenever I want without analysing tariffs and schedules.
5Car Sharing by
MAKE MULTI-MODALITY MORE ATTRACTIVE BY INTEGRATING PREMIUM MOBILITY SERVICES
Public Transport
Privately owned car
Walk
Bike
Walk
Walk
…
MyCityWay Embark
Affordable cars.
Available & accessible cars wherever and whenever needed
Info with high usability forseamless intermodal trips
DriveNow
London Borough Proposal, Sep 2013
7Car Sharing byThema, Abteilung, Datum
Car-enabled Mobility Services
BMW and MINIDrivers
Automobile User
Mobile User
Car-relatedMobility Services
Car-independent
Mobility Services
360°Electric
BMW PRODUCT PORTFOLIO EXTENDED. ATTRACT NEW CUSTOMER GROUPS.
8Car Sharing by
DRIVENOW IS A JOINT VENTURE OF BMW & SIXT AND IS RELATED TO BMW’S PRODUCTS AND SERVICES FOR INDIVIDUAL MOBILITY.
London Borough Proposal, Sep 2013
10Car Sharing by
DRIVENOW HAS DEMONSTRATED THAT THE BUSINESS MODEL IS SUCCESSFUL IN EUROPE AND NORTH AMERICA.
Background:
Cities: Succesfully launched in Munich, Berlin, Duesseldorf, Cologne and San Fransisco
Growth: Over 160.000 members worldwide, fleet of 1,800 cars including electric vehicles, 250.000 trips per month
Flexible use: Without fixed drop-off and pick-up areas
One-way journeys and traditional round trip uses: Flexible drop-off at public parking spaces within the business area
Emmissions: Like for like CO2 emmission reduction of 45% against baseline fleet average of 160.1g/km (DfT).
Positive Effects: Customer research show decrease of car ownership (22% sold their car / did not buy new car) and increase of multi-modal usage
11Car Sharing by
THE CONCEPT: BECOMING A MEMBER IS EASY. IT IS SIMPLE TO FIND A CAR AND DRIVE SPONTANEOUSLY.
Type in your pincode & varify
no damage
Type in your pincode & varify
no damage
Drive to your destination,
using the in-car navigation
Drive to your destination,
using the in-car navigation
Park the vehicle anywhere legal
within the business area
Park the vehicle anywhere legal
within the business area
End your reservation
End your reservation
Registration(register once – no annual fee)
Registration(register once – no annual fee)
The chip on your drivers license is
the “car key“
The chip on your drivers license is
the “car key“
Find a car with the app or through drive-now.com
Find a car with the app or through drive-now.com
Open the car by placing
your card on the windscreen reader
Open the car by placing
your card on the windscreen reader
12Car Sharing by
ALL CUSTOMER INTERFACES ARE DESIGNED FOR SIMPLICITY OF USE ON SMART PHONES AND IN THE CAR.
In Car In Car
Damage
Scroll through the image in order to see previously reported defects.
By Phone
By Phone