innovate like a startup! by @nickdemey (co-founder www.boardofinnovation.com)
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innovate like a startup!by @nickdemey (co-founder www.boardofinnovation.com)
Who’s that guy?
Nick De Mey - @nickdemeyco-founder Board of Innovation
“It’s our goal to make corporates innovate like startups to challenge the status quo.”
our vision
Intrapreneurship (Corporate Entrepreneurship)
“The act of behaving like an entrepreneur while working within a large organization.”
makecorporate suits
act like startups.
Step 1
flickr cc tymtoi
some call this#intrapreneurship
Pull themout of their
comfort zone.
How?
flickr cc ennuipoet
Accept the fact that you’ll have to explore new territory.
“Startups are not smaller versions of big companies"
- Steven Blank, author The Startup Owner's Manual
To innovate, you have to work in a different way.
Entrepeneurial theatre.
Do research & Build product Learn
1 year
Market launch!
3 months
Market launch!
Entrepeneurial theatre.
Do research & Build product Learn
1 year
Market launch!
3 months
Market launch!
3 months
Looks more like this:
Best of both worlds!
Large Corporate: Can enter a market in no time.
vs Small startups that have to use guerrilla tactics.
Intrapreneur: More like a one-man-army.
Very special skill set needed!
no magic potion
Startups =
Not everyone will succeed…
2006
“web 2.0"
Not everyone will succeed…
2009
Out of nowhere?
$9 billion valuation?
Different allies & enemies = different tactics
Pull out of comfort zone?
Case:
Shuttle service: What if… we integrate smart tech?
Imagine: Self driving car bringing kids to school & back.
A service offered to ‘groups’ of parents. Sold to schools.
When to apply Intrapreneurial tactics?
Innovation Scope
Innovation Scope
1
3
4
5
2
Innovation Scope
1
3
4
5
2
Innovation Scope
A B C
D E F
G H I
Comfort zone Different stakeholders
Stakeholder: Lonely wolf.
“Publicity triggers the corporate immune system”
Hide it: Just marketing, nothing to see here…
Don’t share all the scary details…
You asked permission for…
Don’t share all the scary details…
Actual usage:
Stakeholder: Supported by
high level MGMT
What is this?
What is this?
Test the water.
“If you can show me the business case, it’s already too late!” - Bill Gates
Stakeholder: Close colleagues
Move slow.
Examples
#amazeme sessions, After hours guerrilla club,
…
Stakeholder: Other employees
What is this?
What is this?
Make it hard to compare (or kill)
New skills: out of comfort zone
Intrapreneur = be an entrepreneur
Who is this?
Anna Chapman: Russian Spy
New skills are needed to blend in.
Internal (other employees)
External (other entrepreneurs)
New skills: internal
New skills: External
Create a sixth sense
Triggers for innovation.
Customer driven
Technology driven
Because we can make it! Because they want a solution!
Triggers for innovation.
Customer driven
Technology driven
Because we can make it! Because they want a solution!
Triggered by technology.
“ A smart fridge with an integrated computer to offers recipes, order food...”
Triggered by technology.
This idea lives almost half a century.
“ A smart fridge with an integrated computer to offers recipes, order food...”
Honeywell 1969
Triggered by technology.
“ A smart fridge with an integrated computer to offers recipes, order food...”
And comes back every 2-3 year.
Honeywell 1969
Winnipeg 1977
LG 2012V-Sync 1998
Case (ninetees) car + home automation?
“Fill the bath when I head home.”
Could you name a similar case today?
Existing tech & infrastructure limits our thinking.
Existing tech & infrastructure limits our thinking.
Existing tech & infrastructure limits our thinking.
Existing tech & infrastructure limits our thinking.
Learn to observe!
-VS-
What will we laugh with in the future?
Know to where to find inspiration
Collect resources
Look for other “experiments”?
www.producthunt.com
www.springwise.com
https://news.ycombinator.com
http://www.coolbusinessideas.com
crunchbase.com
https://angel.co/
https://www.kickstarter.com/
http://www.reddit.com/r/startups/
http://quora.com/
…
How to “be” an entrepreneur?
non-written rules - code of conduct…
Direct interaction with customers?
Observed different users, 2 tasks: “Gather inspiration for your new kitchen.” “Find a professional to help you.”
Quick & Dirty is often good enough.
Be honest.
Be honest: What do we know (& don’t know?)
https://www.youtube.com/watch?v=GiPe1OiKQuk
Become a new person.
Are you ready to sacrifice your best people?
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