Nicho- A social engagement software- created by SocioFabrica

BACKGROUND

brought to you by: SocioFabrica.com  

One of the key differentiators in SoFab’s business model is to create a balance between the service and

product division. The goal is create a product suite that is complementary to the service clients while

creating new revenue streams. To that end, SoFab has productized the ‘Social Engagement Platform’ for

public release.

The application is designed to be flexible enough to accommodate various promotions and provide

white label branding opportunities with easy integration with social networks. In addition, a

customer portal has been developed to manage campaigns. This will allow agencies, leagues, and

brands to manage their promotions in one interface.

Simply put, our goal is to create a superior platform that is highly customizable and provides a superior user

experience than the cookie cutter solutions on the market. We aim to present ourselves as the one-stop-shop solution for branded social contests and promotions. By leveraging

our services and products divisions combined with superior user interface built with no-post back technology

and responsive web design we aim to target large-scale brands and agencies that demand a superior, customizable

and highly branded experience.  

Use Cases 1 - Contests: User generated content (UGC) contests or pre-loaded with approved content from publisher. For example; For a league like MLS, the sponsor could load the app with chosen highlights from each team and let the community rally votes for their favorite team’s highlight. This provides the publisher total control and assures highly quality content. 2 - Sweepstakes: With a lower barrier to entry, Sweepstakes are great for generating new leads or likes. 3 - Customized Promotion: SocioFabrica will work as a partner to create a highly branded and customized promotion that meets business objectives. By leveraging our expertise with existing and future clients alike.   4 – Content Aggregation/Distribution. We can leverage Nicho to more effectively aggregate and distribute existing content across any combination of channels.  

Contest Parameters

The product empowers fans to engage and share their passion. Users participate by uploading content -photo, video, audio or

text. Increased consumer engagement with sharing, comments, tagging and voting. Or the app can pre-loaded by an

administrator as noted above. Built to go viral. Compatible within Facebook canvas environment, Microsite or within an iFrame on

any digital channel of choice. Maximizing reach and customization with one platform and same data and content.

Features · Form Factors: Facebook App, Microsite, Tablet or Mobile · Entry Moderation · Community Engagement: voting, comments, sharing · Analytics (integration with Google Analytics) · Social Metrics · Custom Design · Mobile · Leaderboard (separate contest for most active ambassador, great way to socialize brand approved content (ie goal of the week, best plays, etc etc)  

Meanings of NICHO The word niche is derived from the middle French word nicher, meaning to nest. In ecology, a niche is a term describing the way of life of a species. Each species is thought to have a separate, unique niche. A nicho is an object of Latin American folk art. Nichos are made from mixed media and traditionally combine elements from Catholic, Mestizo, spirituality, and popular culture. The appear much like decorative Altars. Nicho is also used as a shortform reference for the Japanese term nichome. Shinjuku Ni-chōme (新宿二丁目), referred to colloquially as Ni-chōme or simply Nichō, is Area 2 in the Shinjuku District of Tokyo, Japan. Nicho further distinguishes itself as Tōkyō's hub of gay subculture. Nicho is slang in Russian for Nichevo, which means “everything this OK”  or “Todo Bien”  

www.nicho.com

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for demos & information