Niche Marketing Made Easy “How to Find Profitable & Hungry Markets Quickly and Easily”
Dec 24, 2015
Niche Marketing Made Easy
“How to Find Profitable & Hungry Markets Quickly and Easily”
What is a Niche?
• A niche market is the subset of the market on which a specific product is focusing on
What is Niche Marketing?• Niche marketing is technique used by affiliates
and product vendors
• To seek out a small segment of larger markets
• A campaign is then served to this targeted audience by providing specific solutions to them
• To find the DEMAND
Why is Niche Marketing Important?
• You are to be viewed as an expert who provides solutions for your audience
• It is easier to be an expert at one thing than an expert at all things
• By focusing on a smaller “niche” market, you will have more targeted customers and less competition
Niche Concept
• Before you can sell something, you need an audience
• To sell to an audience, you need to understand them
• Once you understand your audience, you need to promote a relevant product
Market Research
• Market research, is the root and key of all successful campaigns
• It is important to select the right market before you choose what product to sell
Market Research Objectives
1. Find hot, hungry, starving crowd who are ready to pull out their wallets
2. Analyze and understand their problems, trends and behaviors
3. Brainstorm specific solutions you can provide to them
Market Research Objectives (Cont’)
• Market Research should satisfy:– Specific market needs– Price range– Production quality– Demographics intended to impact
Market Research Questions
• Before building a successful campaign, ask yourself these questions:a. Who is your audience?b. What are they looking for?c. How can you help them?d. What can you offer them?e. Why would they listen to you?
How the Niche Process Works
01. Find Niche01. Find Niche
02. Understand Niche02. Understand Niche
03. Create/Find Product03. Create/Find Product
04. Build Campaign04. Build Campaign
05. EARN $$$05. EARN $$$
Lucrative Industries
• 3 Sure-Fire Ones– Health– Wealth– Relationships
Lucrative Markets
• People in Transitions– E.g. Just lost a 5k salary job– E.g. Wife filing for divorce
• In the News Trends– E.g. Retrenchment news– E.g. Celebrity diets
7 Niche Hunting Strategies
1. Google Directory2. Google Keyword Tool3. Google Trends4. MSN5. Forums6. Clickbank7. Quantcast
01. Google Directory
URL - http://www.google.com/dirhp
01. Google Directory (Con’t)
01. Google Directory (Con’t)Niche
02. Google Keyword Tool
Step 01
Step 02
how to curehow to removenatural remedieshome remedytreatmentssolutionslessonsinstructionsreviewssecretlearn
02. Google Keyword Tool (Con’t)(a) (b) (c) (d)
03. Google Trends
03. Google Trends
03. Google Trends
03. Google Trends
04. MSN
(a)
(b)
(c)
05. Forums
XYZ forum
05. Forums
(a) (b) (c) (d)
06. Clickbank
06. Clickbank
07. Quantcast
07. Quantcast
Niche Hunting Techniques• Using Tools– Start broad then dig deep– Always remember relevancy is the key– Always look for niches where the audience would buy– See if affiliates or merchants are advertising
• Using Personal Experience– Identify the ‘needy’ problems you had– Potential solutions that you bought
Competition
• Competition is a GOOD thing!
• More competitors means the market is profitable– So don’t be afraid of competition!
Competitors Analysis• Subscribe to their mailing list and analyze their
follow-up emails
• Go to their website and analyze their sales copy
• Find out– Who has the best customer support?– What’s their commission % and $ payout?– How long have they been around?– What are their bonuses, if any?
Competitors Analysis (Con’t)
• Do a SWOT Analysis for your competitor’s and your product– Strength– Weaknesses– Opportunities– Threats
Niche Conclusion• The markets out there are limitless
• Use the 7 niche hunting strategies to brainstorm and research possible niches
• Remember to be as specific as possible
• Hungry markets will ALWAYS pay to have their ‘needy’ problems solved for them
• Niche marketing is an extremely valuable skill