Media Profiling Niamh O’Rourke Fashion styling Show production Fashion journalism
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Media Profiling
Niamh O’Rourke Fashion styling Show production Fashion journalism
Niamh O’Rourke Fashion styling Show production Fashion journalism
Press Packs
My Background
Client : Image Magazine Photographer : Christian Ammann Stylist : Niamh O’Rourke
Client : Image Magazine Photographer : Christian Ammann Stylist : Niamh O’Rourke
Client : Image Magazine Photographer : Andreas Pettersson Stylist : Niamh O’Rourke
Client : Image Magazine Photographer : Dirk Lambrechts Stylist : Niamh O’Rourke
Client : Brown Thomas Photographer : German Collins Stylist : Niamh O’Rourke
Client : Brown Thomas Photographer : Andreas Pettersson Stylist : Niamh O’Rourke
Client : Arnotts Photographer : Andreas Pettersson Stylist : Niamh O’Rourke
Client : Irish Independent
Client : Irish Independent
Client : Irish Examiner
YOUR BRAND IDENTITY
YOUR BRAND IDENTITY Who are your customers? What publications would you like to see your work in? Do these align with your work? Make mood-boards and brainstorm. Create a press pack as an extension of your brand.
AMAZING PRESS PACKS
Chanel
Chanel
Chanel
Christian Louboutin
COS
Penneys
PREPARING YOUR PRESS PACK
The Perfect Press Pack…
Proshots.ie
1 2
3
The Perfect Press Pack…
Outline of content Link to high-res image [A4-A3 size at 300dpi, approx. 60MB] 1
Attached are Spring 2013 images by [PRoSHOTS] for Shevlin Millinery
If you would like high-resolution versions, please just download individual images or the complete folder from the link below:
http://www.yousendit.com/download/UVJoMFhoZ1BtNEtFQk1UQw
You can also browse and download these or any other [PRoSHOTS] images through the press gallery at: www.PRoSHOTS.ie Alternatively, you can email me a request for images or additional information.Best regards,Grainne[PRoSHOTS] - promoting Irish Designers & Boutiques+353 87 2341710www.PRoSHOTS.ie
Shevlin Millinery
The Shevlin Brand is now available in Arnotts Department Store, Dublin, in both ladies and gents departments. John Shevlin's late father started a hatmanufacturing company in Malahide, Co. Dublin in 1960. John has followed in the tradition and has designed and made hats formany outlets in Ireland, including A-Wear, Arnotts, Accessorise, The Hat Shop Dublin and remains the only blocked felt andstraw hat manufacturer in Ireland. John makes various felt hats in plain woolfelt, woolfelt mixes, velours and fur felts. He is alsothe only Irish maker of real panama hats, using quality Panama Straw from Ecuador, for ladies and gents, not just the classicecru Panama but also in various styles and colours. John ranks as one of the most established and respected milliners in the Irishfashion scene. His hats are exported all over the world. John was commissioned to design and produce the last air hostess hatfor the Aer Lingus uniform and has made hats for leading Irish couturiers Ib Jorgensen and Thomas Wolfangel. The Gate Theatrein 2010 commissioned John to make a hat for the renowned actor Owen Roe, for Samuel Beckett's Endgame, directed by AlanStanford. The Abbey Theatre in June 2011 commissioned John to make 2 stove pipe hats for Brian Friel's play “Translations”.
Shevlin Millinery is a registered member of the Crafts Council of Ireland.
Shevlin Millinery, Cow's Lane Designer Studio, West Essex St., Temple Bar, Dublin 2
+353 (0)87 2455565 | www.shevlin.ie | [email protected] | [email protected]
Grainne Walsh <[email protected]>To: undisclosed-recipients:;[PRoSHOTS] for SS 2013 - Shevlin Millinery
8 May 2013 01:43
15 Attachments, 1.3 MB
Very short biography about the craftsperson/brand Press release message Contact details
Attached are Spring 2013 images by [PRoSHOTS] for Shevlin Millinery
If you would like high-resolution versions, please just download individual images or the complete folder from the link below:
http://www.yousendit.com/download/UVJoMFhoZ1BtNEtFQk1UQw
You can also browse and download these or any other [PRoSHOTS] images through the press gallery at: www.PRoSHOTS.ie Alternatively, you can email me a request for images or additional information.Best regards,Grainne[PRoSHOTS] - promoting Irish Designers & Boutiques+353 87 2341710www.PRoSHOTS.ie
Shevlin Millinery
The Shevlin Brand is now available in Arnotts Department Store, Dublin, in both ladies and gents departments. John Shevlin's late father started a hatmanufacturing company in Malahide, Co. Dublin in 1960. John has followed in the tradition and has designed and made hats formany outlets in Ireland, including A-Wear, Arnotts, Accessorise, The Hat Shop Dublin and remains the only blocked felt andstraw hat manufacturer in Ireland. John makes various felt hats in plain woolfelt, woolfelt mixes, velours and fur felts. He is alsothe only Irish maker of real panama hats, using quality Panama Straw from Ecuador, for ladies and gents, not just the classicecru Panama but also in various styles and colours. John ranks as one of the most established and respected milliners in the Irishfashion scene. His hats are exported all over the world. John was commissioned to design and produce the last air hostess hatfor the Aer Lingus uniform and has made hats for leading Irish couturiers Ib Jorgensen and Thomas Wolfangel. The Gate Theatrein 2010 commissioned John to make a hat for the renowned actor Owen Roe, for Samuel Beckett's Endgame, directed by AlanStanford. The Abbey Theatre in June 2011 commissioned John to make 2 stove pipe hats for Brian Friel's play “Translations”.
Shevlin Millinery is a registered member of the Crafts Council of Ireland.
Shevlin Millinery, Cow's Lane Designer Studio, West Essex St., Temple Bar, Dublin 2
+353 (0)87 2455565 | www.shevlin.ie | [email protected] | [email protected]
Grainne Walsh <[email protected]>To: undisclosed-recipients:;[PRoSHOTS] for SS 2013 - Shevlin Millinery
8 May 2013 01:43
15 Attachments, 1.3 MB
2
Cutout product shot [72dpi] Brand Product name Description Price Key stockist Contact details
3
Examples of great cutout photography
COMPILE YOUR PRESS LIST
COMPILE YOUR PRESS LIST List relevant publications Source the right contacts Get to know their work Get their correct contact details Update your press list regularly
SEND YOUR PRESS PACK
WHEN?
WHEN? INITIAL IMPACT Glossy : Send 6-8 weeks prior to publication date (UK glossy : 8-10 weeks)
Newsprint : Send 2-4 weeks prior to publication date Online : Send 1-2 weeks prior to publication FOLLOW UP
WHAT CHANNELS?
Pro Shots €40 to €60 per image
(includes cutout shots and sending to editors)
PR Slides €500 per month for 50 images
(cutout photography service is also available)
THANK YOU.
Related Documents
