NHSBT Swine Flu Blood Stock Build 2009 CIM Excellence Awards 2010

NHSBTSwine Flu Blood Stock Build 2009CIM Excellence Awards 2010

Media Plan

Internal MarketingInternal Marketing

Stock Build Phase Messages

Stock Build Messages – Phase Plan

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Direct Marketing

PHASE 1: Swine Flu, New Donors – 40”

SFX: Blood donation theme

VO: This summer we’re preparing for the winter. We’re building up our blood supplies during the warmer months in preparation for the colder winder months ahead when there’s more pressure on our blood supply. That’s why we need more new people to come forward now and give blood.

Please don’t leave it to someone else. Visit blood.co.uk or call 0300 123 2323 and make an appointment right now. Even better, get a friend to sign up and give blood too.

Do something amazing. Give blood

SFX: Blood donation theme

VO: As the flu season approaches we need more new people to give blood, especially O negative donors, a really important blood group. To make an appointment visit blood.co.uk.

PHASE 1: Swine Flu, Existing Donors – 10”

Radio

PHASE 2: Swine Flu, Existing Donors – 40”

SFX: Blood donation theme

VO: People can’t give blood when they’ve got the flu. The current swine flu situation has affected our existing donors, meaning fewer of them have been able to give blood.

To build up blood supplies in preparation for winter, we urgently need new healthy people to come forward now and give blood.

Please don’t leave it to someone else. Visit blood.co.uk or call 0300 123 2323 and make an appointment right now. Even better, get a friend to sign up and give blood too.

Do something amazing. Give blood.

PHASE 2: Swine Flu, Existing Donors – 10”

SFX: Blood theme

MVO: As swine flu cases increase we need more healthy people to give blood now. Please don’t leave it to someone else. Visit blood.co.uk to make an appointment.

Press

Outdoor

Internal Marketing

Online Phase 1

Phase 2 Online Banner – concept