project: 2016 NHL Apparel Graphics client: Soft As A Grape overview: Design screen print graphics for NHL licensee with the focus, being toward a female plus-size demographic. Client requested the art honed-in on vintage graphics as well as a “yoga” and a “well-being” inspired attitude. Focus was also placed on the graphic placement on the apparel as well as the scale of the graphics in order to appeal to the female sports-fan. Designs were made that could be used on an assortment of apparel body styles. Over 40 designs were submitted for the 2016 Soft As A Grape NHL catalog. role: Designer, Copywriter nhl graphics Christina Eustace • 115 West Street, North Attleboro, MA 02760 • [email protected]home: 508-695-8732 • cell: 774-219-9805
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project: 2016 NHL Apparel Graphics
client: Soft As A Grape
overview: Design screen print graphics for NHL licensee with the focus, being toward a female plus-size demographic. Client requested the art honed-in on vintage graphics as well as a “yoga” and a “well-being” inspired attitude. Focus was also placed on the graphic placement on the apparel as well as the scale of the graphics in order to appeal to the female sports-fan. Designs were made that could be used on an assortment of apparel body styles. Over 40 designs were submitted for the 2016 Soft As A Grape NHL catalog.
role: Designer, Copywriter
n h l g r a p h i c s
Christina Eustace • 115 West Street, North Attleboro, MA 02760 • [email protected]: 508-695-8732 • cell: 774-219-9805