GfK MRI Doubelbase 2013. ZoomSocial defined as A21-34 go to bar 2+ times in month, base A18+ • Sponsored Viewing Parties • Branded Content on Video Screens • Sponsored In-Bar Signage • Coasters, Pint Glasses, The ZoomSocial Hat Trick: 1. A21-34 are 74% more likely to view the NHL Playoffs in a bar 2. Zoom has 3,000+ bars in the US (81% of the audience is 21-34) 3. Audience is 233% more likely to attend NHL games Reach millions of fans during the NHL championship season with Zoom’s in bar media and events: DON’T DROP THE PUCK!!