BRIEF National Hauora Coalition - NHC is a Whānau Ora organisation with a national Primary Health Organisation (PHO) containing over 60 GP practices. NHC practices were largely drawn together through the merging of 11 Māori-led Primary Health Organisations (PHOs). The project was commissioned by Waha Communication to Storm, to create integrated branding campaign and new Identity for NHC CHALLENGE The challenge was to create branding and identity solution that reflects the coalition aspect along with the nature of service, with a flair of Maori culture. SOLUTION HAUORA in Maori means Health. The concept is based on ‘te whare tapa wha’ - the four cornerstones (or sides) of Maori health and the coalition with government. With its strong foundations and four equal sides, the symbol illustrates the four dimensions of Maori well- being. 1. Taha Tinana (physical health) 2. Taha Wairua (spiritual health) 3. Taha Whanau (family health) 4. Taha Hinengaro (mental health). DESIGN METHODOLOGY + + = Square symbolises strong foundations and four equal sides, the four dimensions of Maori well-being. Blue: In Maori, it represents Sky. In the identity process, it reflects Medical Services Green: In Maori, it represents Earth. Both Sky and Earth together reflects National. Gray: It represents corporate culture and services. Plus symbolises medical services Knot symbolises coalition NATIONAL HAUORA COALITION - BRANDING AND IDENTITY
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BRIEFNational Hauora Coalition - NHC is a Whānau Ora organisation with a national Primary Health Organisation (PHO) containing over 60 GP practices. NHC practices were largely drawn together through the merging of 11 Māori-led Primary Health Organisations (PHOs).
The project was commissioned by Waha Communication to Storm, to create integrated branding campaign and new Identity for NHC
CHALLENGEThe challenge was to create branding and identity solution that reflects the coalition aspect along with the nature of service, with a flair of Maori culture.
SOLUTIONHAUORA in Maori means Health.
The concept is based on‘te whare tapa wha’ - the four cornerstones (or sides) of Maori health and the coalition with government.
With its strong foundations and four equal sides, the symbol illustrates the four dimensions of Maori well-being.
1. Taha Tinana (physical health)2. Taha Wairua (spiritual health)3. Taha Whanau (family health)4. Taha Hinengaro (mental health).
DESIGN METHODOLOGY
+ + =
Square symbolises strong foundations and four equal sides, the four dimensions of Maori well-being.
Blue: In Maori, it represents Sky. In the identity process, it reflects Medical Services
Green: In Maori, it represents Earth. Both Sky and Earth together reflects National.
Gray: It represents corporate culture and services.
Plus symbolises medical services Knot symbolises coalition
NATIONAL HAUORA COALITION - BRANDING AND IDENTITY
NATIONAL HAUORA COALITION - LOGO / SYMBOL
NATIONAL HAUORA COALITION - LOGO / SYMBOL VERSIONS
NATIONAL HAUORA COALITION - MAORI PATTERN
MAORI PATTERNVector Maori pattern was developed, to give the flavour of Maori to entire communication. The pattern represents mountains symbolically in Maori art and called Poutama Ahurewa.
NATIONAL HAUORA COALITION - LETTERHEAD & BUSINESS CARDS
NATIONAL HAUORA COALITION - WORD TEMPLATE
08 Fall
Author Name Designation
PRIVATE AND CONFIDINTIAL | NHC 2011
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