Nha Tran Brand Brief

An investment project under AESIR LIMITED (HK SAR) since 2014

Rejuvenate Asian Food: Connect Future with the Past

Merge Modern & Tradition

Nhà Trần started as a project,

focus on Packaging and Interior Outlet Design.

Aspiring to become a movement

Creating, grooming, restyling Asian Foods’ Brands

We are building an iconic heritage food brand from Vietnam

that we could use as a premium gift.

We found only few can truly represent Vietnam on Package

presentation while we also discovered that a lot of local brands

are fading.

Due to upcoming hypercompetitive markets with TPP, WTO

Treaties, Traders’ Mentality, lack of Brand sensitivity, Nhà Trần

is trying to make a move.….

Project

We are building a heritage brand that we could restyle the

image and maintain the priceless cultural and social value.

Within 100 Days, we aim to challenge ourselves start selling

in 2 key Tourists spots to breakeven

Project Challenge

A way to Merge 2 very different Cultures

Applying the Contemporary Design while respecting Vietnam food heritage and origin.

Transforming a frugal practical product into a Vietnam icon

Brand

● Nha Tran (Eng: Family Chan / Dynasty Chan) Tran in Vietnamese = Chan in HongKong.

● It gives people a clear message of a Family Brand Heritance.

● Chan Dynasty (Nhà Trần, 陳朝) 1225 – 1400 is one of the most glorious dynasty in Viet Nam

History, most famous driving the Mongolian invasion away.

Brand

Colour:

The Red Colour in Viet Nam is a

traditional bridal colour, as the

symbol of one of the Five

Elements (Fire),

It gives a feeling of getting

expansive, blooming, dynamic,

enthusiastic, reaching upwards,

good luck, celebration,

happiness, joy, vitality, long life.

Graphics:

Symbol of Star comes from Viet

Nam National Flag, while the

Asian pattern symbology as a

crown represents the Excellence

Culture that the brand stands for.

The Background Graphic as

Octagon (8 Sided Polygon) 8

represents Good will / Wealth in

Asian Culture. which is in

conjunction with the Buddhist

concept of the eightfold path.

Font :

Charlemagne Std Bold were the basis of the highly

refined versal capitals of late tenth-century

England. Charlemagne has spiky serifs, but retains

clean lines and proportions. Its considerable charm

makes it ideal for advertising, packaging, and other

display uses that require a unique look.

PACKAGE – Raw

THE IDENTITY

Create an iconic brand, we started with an icon, an icon that everyone

knows

5-Point star representing VN

PACKAGE - PAPER

PACKAGE -Fruit

WE ARE

Culture Lovers

We believe in beauty of creation and driving to conserve pieces of great cultural, social & financial value

Entrepreneurs

We are adventurers ! We take risks that pay off. We believe in growth come from greater values

Designers

With our creations, we believe that the world can be a better place. We want to leave a significant footprint and create meaning, to prevent the end of something good.

Thanks Cám ơn

Contact: [email protected]

+852 9609 6892

[email protected]

(+84) 090 363 7084