NGLC University- Intro to Twitter

NGLC University Twitter Appreciation

Agenda

Twitter 101 (the basics)• Anatomy of a tweet

• Hashtags• @

• Twitter Etiquette

Twitter 201 (advanced)• Social media management systems

• Shorten URLs• Streams

This is an interactive presentation- ask questions as we go!

Anatomy of a Tweet

• Where to put URL• Where to put hashtag/@

Compose a Tweet

• Ask a question• Listicles -10 things• Humor• VIDEO: watch this video• INFOGRAPHIC: Check out how…

Hashtags• Expand your reach to audiences interested in trending topics

Anyone following the hashtags #PersonalizedLearning and #BlendedLearning will see this tweet.

@ influencers

• Start a dialogue• Mention an

influencer• Get re-tweeted

by an influencer

Find influencers! Join/start trending conversations!

• Join an existing chat!– #EdChat

• Start a conversation!– ELI tweet-up

• Suggested followers • Blue check box= verified

It’s a jungle out there!

• Trolls - don’t feed them! • EDUCAUSE Hulk @EDUCAUSE_HULK• Hashtag poachers - accidental or intentional

(ELI15/ELI Manning)

Retweet

• RT content you like• RT influencers

• RT tweets you are mentioned in– You can favorite if you want to acknowledge a tweet but

not RT it.

Follow back!

• If someonefollows you

• If someone retweets you

• If someone tweets @ you

Social Media Management Tools

• Hootsuite• Shorten URLS• Streams• Follow topics• Follow influencers

Hootsuite

Shorten URLS

Track mentions

Follow Topics

Follow Influencers

Follow Events

4 Steps to Become a Twitter Expert

1. Follow influencers.2. Sign on every day & spend 5 min reading

your feed and RT at least 1 interesting tweet.3. RT NGLC-related posts!4. Write your own posts- share an article, use

hashtags, tag an influencer. Start slow, tweet once a week and watch your reach grow.

Follow & RT your colleagues!

• Holly- @HollyNGLC• Dalia- @DaliaHochman• Stef- @StefanieBlouin• Nancy- @NancyMillichap• Andy- @AndrewCalkins• Kristi- @ReallyKristi • Alex- @AlexB_Roth• Julie Little- @iJules

Questions?