Extending and Improving the Quality of Life.© National Genecular Institute™ ™
Extending and Improving the Quality of Life.©
National Genecular Institute™
™
National Genecular Institute™ Inc. (NGI™)is the R&D subsidiary of Dermacia Inc. Der-
macia specializes in pharmaceuticals and skin care products. NGI™ was formed with
the ideal of extending the quality and length of life. This has become NGI’s overarching
“Mission Statement.” NGI™is making advances in biomedical genetic and anti-aging
research by identifying and characterizing complex human genetic and environmental
factors affecting aging and disease development, and formulating products and thera-
pies to target issues specific to the individual, both for prevention and treatment. NGI’s
innovations serve both the individual and other biotechnology and pharmaceutical
companies.
In order to meet these goals, positive strategic alliances are critical. NGI™ has affiliated
itself with the University of Iowa (UI) by building a 90,000 square foot, state of the art
research laboratory and business incubator facility on the campus, in furtherance of this
collaboration. Construction of the project has already begun.
NGI™ Business Plan
Contents
Business Philosophy 1
BioScience 2
Research 3
The BioTrust™ 6
Market Factors Affecting Industry 8
Management 10
Advisory Board and Board of Directors 14
Financials 15
Research & Development Master Plan 18
National Genecular Institute660 Newport Ctr Dr, Suite 900Newport Beach, CA 92660 Phone: 949.706.6433 Fax: 949.706.2320www.genecular.com
4
Business Philosophy
It is the mission of NGI™ to focus primarily on those areas of re-
search where there are both an identifiable scientific need, and
a substantial market opportunity. This goal is achieved primarily
through NGI’s relationship with parent Dermacia, Inc. Unlike the
majority of research and development firms, NGI™ has ready com-
mercial outlets for its products and innovations. Further, because
of Dermacia’s established position in medical and pharmaceutical
sales, the companies are poised for a long term synergistic relation-
ship, whereby NGI’s advances and innovations are brought to mar-
ket more efficiently than its competitors. NGI™ has been organized
so that research goals are developed and defined, then simultane-
ously presented to the scientific and business advisory boards of
the Company. The resulting efficient coordination of business and
scientific considerations represents a further advantage of the Com-
pany’s strategy.
Most scientific R&D companies have significant problems in gener-
ating revenues. They also face an extraordinarily high risk of failure
in transitioning from R&D to commercially viable products. Typi-
cally, an R&D company is viewed as an investment “black hole” with
a low probability of commercial success. NGI™suffers no such liabil-
ity. Because of its affiliation with Dermacia, NGI™develops products
and enhancements for specific market needs, and therefore enjoys
a ready market and existing channels of distribution.
The success of this forward thinking model for commercializing
scientific innovation is demonstrated by the following example: Li-
censed NGI™ technology is already incorporated in Dermacia prod-
ucts. For example, proprietary Zinc Nano2 InfusionTM complex is
used in sunscreen and makeup to achieve previously unattainable
levels of non-irritating UV protection while preserving the color
correctness of these products. Nano2 InfusionTM technology com-
bines nano-particulate metals with proprietary tissue respiratory
factors to multiply the effectiveness of the products to which it is
added. Silver Nano2 Infusion™ complex is a powerful anti-microbial
agent and is a key ingredient in Dermacia’s Acne Control product
line.
Zinc Nano2 Infusion complex contains Nano-zinc ( in which indi-
vidual particles of ZnO2 are between 20-100nM). The ingredient
serves as a physical UV sunblock. In the Dermacia MD products,
this yields UV sun protection of SPF 30 without whitening the skin
like similar zinc oxide products do. This represents a quantum leap
forward in the effectiveness of color makeup products. Previously,
in order to achieve UV sun protection beyond SPF 15, users had
to abandon makeup and live with the appearance of white smears
covering nose, cheeks, etc. Nano2 Infusion technology produces
the most effective and therapeutic physical sunblock available. This
is key because chemical sunblocks irritate the skin and detract from
the other healing aid properties of the product.
Another example of our business model commercializing innova-
tion is NGI’s development team. The team, led by Dr. Fuja, has devel-
oped a revolutionary, proprietary wound healing system, based on
its stem cell research. This system utilizes stem cells to enable scar-
less healing. The wound healing system is about to begin clinical
studies at the University of Pennsylvania School of Medicine. When
clinical and IRB review has been completed, Dermacia will market
the product through it’s medical sales and direct to consumer dis-
tribution channels.
NGI’s business model has already thrust the company ahead of
many of its competitors. Over time as new innovations and ad-
vancements are developed, NGI™ will have the ability to apply them
rapidly and efficiently to commercial products and realize revenues
sooner.
1
BioScience
Research GoalsNGI’s goal of “Extending The Length and Quality of Life” is pursued
on two fronts. First, the development of tools and research aids
which advance ours, as well as many other companies’ research
and development of innovations. This is the
function of our Bio
Trust™ discussed below. Second, using ge-
netic information collected and studying it
to NGI™ develops customized treatments for
individuals based upon their unique genetic
structure. Further, NGI™ develops more gen-
eral biotherapuetics that treat more broad
spectrums of the population as a whole.
NGI™ is already a leader in these areas and
our continued research and strategic allianc-
es will continue to serve the population as a
whole, and one individual at a time.
ProductsDeveloping newer more efficient tools for research and develop-
ment of innovations in the biotechnology sector is the first element
of NGI’s two step approach to meeting its goal. The second is de-
livering therapies for existing conditions and
pioneering customized treatments for peo-
ple based on their specific genetic factors.
NGI™ meets the needs of medicine, which
could never have been met before. NGI™
continues to develop new treatments and
therapies, which before us had not been
available.
2
Research
It is the mission of NGI™ to focus primarily on those areas of research where there
are both an identifiable scientific need, and a substantial market opportunity. This goal
is achieved primarily through NGI’s relationship with parent Dermacia, Inc. Unlike the
majority of research and development firms, NGI™ has ready commercial outlets for its
products and innovations. Because of Dermacia’s established position in medical and
pharmaceutical sales, the companies are poised for a long term synergistic relationship,
whereby NGI’s advances and innovations are brought to market more efficiently than
its competitors.
3
Research
Anti-Aging & Skin DiseaseUsing a systems biology approach to our research, NGI’s initial area
of research and innovation involves the systems which reflect the
symptoms of again most clearly. The skin is an obvious starting
point. In addition to be-
ing the largest organ in
the body, it is the most
accessible. Licensed
NGI™ technology is al-
ready incorporated in
Dermacia products. For
example, proprietary
Zinc Nano2 InfusionTM
complex is used in sun-
screen and makeup to
achieve previously unat-
tainable levels of non-irritating UV protection while preserving the
color correctness of these products. Nano2 InfusionTM technology
combines nano-particulate metals with proprietary tissue respirato-
ry factors to multiply the effectiveness of the products to which it is
added. Zinc Nano2 Infusion complex contains Nano-zinc ( in which
individual particles of ZnO2 are between 20-100nM). The ingredi-
ent serves as a physical UV sun block. In the Dermacia MD products,
this yields UV sun protection of SPF 30 without whitening the skin
like familiar zinc oxide products do. This represents a quantum leap
forward in the effectiveness of color makeup products. Previously,
in order to achieve UV sun protection beyond SPF 15, users had
to abandon makeup and live with the appearance of white smears
covering nose, cheeks, etc. Nano2 Infusion technology produces
the most effective and therapeutic physical sun block available. This
is key because chemical sun blocks irritate the skin and detract from
the other healing aid properties of the product.
Other products in development include; the wound healing system
and detection kits for disorders and diseases.
NGI™ also looks at the genetic factors affecting aging. By studying
the small mutations, which occur in a person’s genetic makeup from
both environmental sources (e.g. sun, pollution, smoking) and he-
reditary conditions (e.g.
premature wrinkling,
hypersensitivity to the
sun) NGI™ is working on
treatments at a genetic
level to prevent damage
to the cells, and prevent
and treat these condi-
tions. A central part of
NGI’s focus here is detec-
tion of cancer regulatory
pathways which affect
the occurrence and treatment of skin cancers such as basal cell car-
cinoma and malignant melanoma.
Disease Prevention The immune system plays an important role in protecting the body
against foreign viral and bacterial infections. When this system mal-
functions, the same immune cells that once defended the body
against foreign pathogens can cause a number of auto-immune
and inflammatory disorders capable of affecting numerous other
body systems. Disorders such as; arthritis, diabetes, multiple sclero-
sis, psoriasis, and inflammatory bowel disease. The immune system
can also play a contributory role in a number of other inflamma-
tory disorders, including atherosclerosis and heart attack. NGI™ is
working to develop more effective tools for understanding how the
body reacts to disease. NGI™ utilizes biobanked material to identify
4
and link specific genetic alterations to certain conditions or clinical
manifestations. The detection of validated single nucleotide poly-
morphisms (SNPs) is a substantial product output of this node. De-
tection kits will be sold directly to consumers, and identified genetic
anomalies requiring alteration will provide valuable targets for the
development of customized cosmeceutical and pharmacogenomic
products
NGI™ is intensely dedicated to the study and application of cell-
based therapies including stem cells in response to a given condi-
tion or disease state. By seeding basic research at an early phase,
this dynamic operational node will benefit from the synergy and
data from the other early operational nodes. Initial research will
focus on cutaneous (skin) stem cells and embryonic stem cell re-
search as an important means to understand aging, differentiation
and cellular regeneration potential.
The development of clinical devices which can be synergistically
used with other customized NGI™ products and services is also an
important aspect of prevention as well. Initial products of immedi-
ate interest to NGI™ include proprietary laser applications, biode-
gradable scaffolds and nano-activating technology. The value of
this node is in the generation of products and the synergy with cus-
tomized NGI™ products.
Research
5
NGI™ is developing one of the world’s premier repositories of biolog-
ical materials. NGI™ is creating the largest known global tissue
and genetic storage facility . This resource will serve as the world’s
premier repository of biological materials to advance research and
development in customized medicine. Called a BioTrust™ because
it links the material donor to the research process where the legal
owner of the materials is NGI™ [ownership by NGI™ ensures greater
security, standardization, and confidentiality. More importantly, it
ensures a more broad and efficient use of the samples], by con-
tinuing to report medical and additional patient history the donor
becomes an “owner” of the process. The BioTrust™ facility will be lo-
cated in Iowa City, Iowa.
As research into customized medicine evolves to enable the de-
tection, treatment, and prevention of diseases based on a person’s
unique genetic and biomolecular makeup, the comprehensive,
standardized storage of this material has become an essential driv-
er for such research. It allows scientists to utilize stored biological
samples and link findings to updated medical histories of donors.
NGI’s BioTrust™ provides scientists with necessary biological ma-
terial from which to derive and test novel customized medicines.
NGI’s BioTrust™ offers scientists with unprecedented access to a
global repository of ethnically diverse biological materials. Because
of the critical role that cell culture plays in biotechnological advanc-
es in customized medicine, NGI’s BioTrust™ uniquely includes im-
mortalized cell cultures in addition to DNA, RNA, serum and tissue
samples. Furthermore, NGI’ BioTrust™ links these samples to donor
clinical histories.
The current biobank model is a linear research model generally fo-
cuses on a single demographic, geographic subset, or disease. Fur-
ther, biobanks do not commonly continue to update medical and
social histories of its donors. As development of pharmacogenom-
ics advances complex system biological interaction and networks
must be considered. There are increasing interactions between
regulatory pathways which cannot be predicted or accounted for
without continuing to update the donor’s medical history. Addi-
tionally, complex human disease does not occur in a vacuum. Typi-
cally these diseases or conditions are dual occurrences. Through
NGIs BioTrust™, these complexities will be able to be tested for the
first time on the scale and scope necessary to promote the efficien-
cies and statistical power required.
Why a BioTrust?For many years human genetic studies have suffered from narrow
research aims that focused on a single disease or condition; as well
as from a lack of resource sharing. With the establishment of its pre-
mier BioTrust™, NGI™ will create the most sophisticated and virtually
inexhaustible research tool. This will include the most genetic and
ethnically-diverse sample pool to be used by both NGI™ to develop
and market its own brand of customized products, and to conduct
third-party research into customized medicine for complex human
diseases and conditions such as; cancer, hypertension, diabetes,
Alzheimer’s, MS, and Parkinson’s.
With the development of the custom and fully automated BioTrust™
system or sample preparation/purification, storage and retrieval,
NGI™is developing numerous research methods and technologies
that will transition to medical devices in the near future.
The development of these resources provides an important tool
in the advancement of critical, and lucrative, diagnostic tests and
methods, and offers far more than a traditional biobank in that it is
a powerful and nearly inexhaustible resource in the development
of novel therapies. Closing the theranostic gap is a key component
to the BioTrust™ model. The NGI™ BioTrust™ is dedicated to aggres-
The BioTrust™
6
sively shrinking the therapy gap in theranostics through its broad
transdisciplinary research, while serving as a powerful resource for
the worldwide biotechnology research community.
What is the Process?Unlike most biobanks, the sample collection for NGI’s BioTrust™ will
not be limited to a geographic region, specific population or dis-
ease. NGI™ plans to collect samples from individuals world wide.
The goal of our recruitment program is to collect 100,000 ethnically
diverse samples by 2011 and reach 15 million samples by 2020. In
order to facilitate the sample collection process, NGI™ is develop-
ing emerging technologies for non-invasive sample collection to
increase volunteer rates globally, even in remote populations.
Cell samples will then be carefully cryopreserved and banked us-
ing NGI’s proprietary technologies and will be stored in secure cry-
ovaults. Retrieval of samples is completely automated and designed
to carefully maintain the integrity of each sample, while preserving
an untouched original stock of each immortalized sample. Unlike
samples at other biobanks, with NGI’s patent pending technology
employed in its BioTrust™ facility, it is virtually impossible to run out
of a sample. TheBioTrust™ will be located in Iowa City in a 25,000
square foot facility, which is part of a larger campus of research fa-
cilities and offices being developed by NGI™ In Iowa City, Iowa. The
BioTrust™ facility will be less than 5 miles from NGI’s joint research
facility with the University of Iowa in Coralville, Iowa.
How will NGI™ Establish a Donor Base?NGI™ has established a protocol to attract donors that will set a
new standard for existing and future biobanks. NGI™ is partnering
with hospitals, academic research institutions, government health
agencies, and third party healthcare providers to attract patients in-
terested in helping advance personalized medicine research, while
ensuring the most stringent guidelines for donor privacy.
To NGI™ the most important aspect of its sample collection protocol
will be ensuring the continuous updates on clinical information for
each donor. When possible, clinical information on each donor will
be updated every six months to ensure expansive, future research
from each sample. This process of not only collection innovation,
but obtaining complete cellular lines, and then tracking them for
updates in their medical and personal history which is one of the
prime distinguishing factors of NGI’s BioTrust™ . NGI’s BioTrust™ uti-
lizes sophisticated computational algorithms and programs to track
samples through processing to storage and then retrieval. These
integrated IT systems also maintain donor clinical histories in care-
fully protected and secured databases. Furthermore, these systems
facilitate the detection of complex disease associations and, upon
request of the donor, notify the donor of sample use and results.
Anticipating and preemptively responding to such patient and do-
nor/research confidentiality concerns, NGI™ Is adopting safeguards
and internal controls designed to protect personally identifiable
data. The protection extends beyond the requirements of current
laws and government regulations. NGI™ is also a strong advocate in
the advancement of genetic and biomolecular non-discrimination
policy.
The BioTrust™
7
Market Factors Affecting Industry
History of The Biotechnology MarketThe discovery of the structure of DNA in 1953 and the identification
of DNA as the genetic material in all life allowed for great leaps in
our understanding of life-forms from bacteria to plants to humans.
Armed with a better understanding of how organisms “work,” we
are now able to engineer life to suit our needs. Biotechnology is a
general term describing the directed modification of biological pro-
cesses. This may be accomplished by introducing new genes into
organisms, breeding organisms to form new variants, or treating or-
ganisms with specific compounds. Biomedicine is medicine based
upon the principles of biology and biochemistry - the application of
biotechnology to medicine.
Biotechnology-derived products have
the potential to positively change our
society, from improving health care
and increasing agricultural products to
producing a cleaner environment. The
public markets recognize this potential,
and a lot of money has flowed into bio-
technology companies. Sales, revenues
and market capitalization all more than
doubled during the period from 1993
to 1999. 2000 saw more money invest-
ed in biotechnology firms than the pre-
vious five years combined. The business models have matured and
the tools of biotechnology research are refined to the extent that
the industry is ready for unprecedented dramatic growth.
Developments such as the sequencing of the human genome pro-
vide a foundation that will support decades of research and discov-
ery. An important issue in the biotechnology industry is intellectual
property - some argue that the scope of patent protection actu-
ally defines the industry. Because many biotechnology companies
must partner with larger firms to complete product development,
merger and acquisition activity is monitored to gauge the maturity
of the industry. Amgen and Genentech two of the biggest biotech
companies, but scores of smaller companies such as Biogen, Human
Genome Sciences, Incyte, and Millenium Pharmaceuticals have ag-
gressive research programs that could potentially produce products
to bring them to the top.
Biotechnology Markets TodayThe Biotech Industry remains among the strongest and fastest
growing sectors in business today. Biotechs in the S&P 500 gained
16.2% in 2005 compared to an overall
gain of 4% for the S&P (CNN/Money.
com, April 17, 2006). The reasons for
this strength are, like the industry itself,
multifaceted.
Despite the recent volatility in the
biotech market this past spring and
the current flatness of the market as a
whole, the biotechnology sector looks
stronger than ever. Late last year, Evo-
tec raised $68 million in an initial public
offering, the best performance of a bio-
tech company in five years. Four more companies followed, posting
similarly impressive gains. In previous biotech rallies in 1991-2 and
1995-6, $5.1 and $6.5 billion were raised, respectively. In the first half
of this year, public offerings have already raised $9.3 billion. In ad-
dition to the money raised publicly, private placements have raised
$18 billion thus far, further demonstrating support for the biotech
sector. There are also qualitative differences between the current
biotech investing surge and previous episodes. Whereas previous
“Healthcare in the united states and other nations
is on a collision course with patient needs and eco-
nomic reality…we will need to shift the economic
equation from one that utilizes over 75% of every
healthcare dollar on the care of the chronically ill to
one that invests more in innovation and technolo-
gies designed to promote wellness.” – G. Steven
Burrill, Personalized Medicine Report, November 2006.
8
biotech investment surges supported therapeutics, many compa-
nies currently raising money are developing tools and techniques
to develop areas such as genomics. The potential advances in tools
and techniques have the potential to produce even greater gains.
Additionally, the amount of money that each company is currently
raising is greater than in the previous rallies.
In addition to public offerings, biotech stocks and mutual funds
have also benefited from the current positive interest in the indus-
try. Many stocks are performing well in an otherwise relatively flat
market, and popular biotech funds are up 30-80% for the year.
The market most closely linked to Biotech, Pharmaceuticals, is expe-
riencing a leveling off. According to Thomson / Baseline’s research
“[p]atents are expiring, and generics are squeezing profits in the Big
Pharma market.” Biotech companies are younger and have literally
decades of use of their patents before expiration. Further, because
of the nature products which are crafted with the use of micro-
organisms and DNA, are far more difficult to emulate as generics
than the comparatively simple molecular compounds that serve as
the basis for the pharmaceutical companies (e.g. About $21 billion
worth of name brand drugs will lose their patents in 2006). How-
ever, Pharmaceutical companies’ troubles related to its age as an
industry creates another avenue for revenue in Biotechs. U.S. pre-
scription drug sales rose 5.4 % in 2005. However, according to IMS
Health, a health care related research firm, the increase was driven
by the sales of biotech drugs which jumped 17.2% in 2005.
Yet, even the Biotech industry comes with its own dangers. “Many
of the companies [in biotech] are young, money losing startups.”
(CNNMoney.com, March 23, 2006). Significant players within the
Biotech industry are the companies that sell products and services
to the biotech industry. A good example might be the risks associ-
ated with the prospectors in the California gold rush. Some got
rich, many did not, but those people who sold picks and supplies to
the prospectors all made money, NGI™ understands these inherent
weaknesses. Its biobank is an essential element in the research a
majority of biotech companies today. Therefore, our biobank not
only puts our own research far ahead of potential competitors, but
will be called upon by many of the companies working in the field
today.
Further, a significant weakness of many companies in the biotech is
that they lack the commercial element which can bring their prod-
ucts / innovations to market. NGI™ has already developed products
and compounds used in the products of Dermacia. By providing
an avenues for the commercialization of it’s products and advances,
Dermacia affords NGI™ the single most critical element to any busi-
ness, a market in which they can sell their products. NGI™ has al-
ready generated revenues from these products through licensing
agreements with Dermacia.
Market Factors Affecting Industry
9
NGI™ Management
Science TeamDr. Tannin Fuja- Director of Research and Chief Scientist.
Tannin J. Fuja, Ph.D., directs all scientific research for National Genec-
ular Institute, Inc. Prior to joining NGI, Dr. Fuja headed the Molecular
and Cell Biology Research Group at the
National Center for Voice and Speech,
with an Adjunct professorship in the
Department of Speech Pathology & Au-
diology. Dr. Fuja oversaw the building,
development and execution of the first
Molecular Voice research laboratory
in the world. In addition to being a well
published scientific investigator, Dr. Fuja has a broad experience in
the application of molecular methodologies relating to complex
human diseases and development including a wide spectrum of
specialties from human cancer biology to stem cell research.
Dr. Fuja is a member of the Holden Comprehensive Cancer Center,
and the UI Center on Aging. He has studied the role of candidate
tumor suppressor genes in breast cancer and is currently studying
their role in laryngeal carcinogenesis. He is a member of the Inter-
national Society for Stem Cell Research and has also collaborated
with the National Human Neural Stem Cell Resource in studying an
asymmetric pattern of cell division in human neural stem cells. In
addition, Dr. Fuja has also developed a novel patent-pending tech-
nology that is less expensive and faster than widely used expression
microarrays. This technology comparatively analyzes changes in
gene expression using microsphere beads and flow cytometry. Dr.
Fuja received his Bachelors of Science degree from Brigham Young
University, a certificate in Human Subject Research Ethics from the
University of Washington (Seattle) and his Doctorate in Biological
Sciences in the Department of Developmental and Cell Biology
from the University of California Irvine.
Jarett L. Bartholomew-Staff Scientist / Research Tool Developer
[Pending Offer]
Mr. Bartholomew received his B.S. from Weber State University and
his Master’s from University of California Irvine. Jarett is an expert in
the field of optical design and implementation in the development
of lasers. He has been an Electro-Optic engineer with Lockheed
Martin as well as a staff scientist at Metro Laser in California. Part of
Jarett’s responsibilities at NGI™ includes the research, development,
and production of optical instruments for use in the biomedical
field. These optical instruments will be for use as research tools as
well as for diagnosis and treatment of medical conditions. Jarett’s
work has already made tremendous advancements in the develop-
ment of NGI’s Terahertz lasers. There is evidence that exposure to
terahertz radiation encourages the growth and healing of wounds.
This evidence needs further research and development in order to
verify and maximize the effect. Jarett will be a key member of the
team working on this research.
Management TeamMatt Nicosia: Chief Executive Officer and Co-Founder.
Mr. Nicosia is one of our founders and is responsible for the com-
pany’s vision and overall organization. Matt is one of those rare
businessmen who combine top management skills with true en-
trepreneurship to inspire, challenge and motivate employees and
business partners. Mr. Nicosia is Co-founder and CEO of Dermacia
Inc. (www.dermacia.com) a cosmeceutical company that produces
consumer, prescription and OTC products distributed through plas-
tic surgeons and dermatologists, as well as through retail and other
mass-marketing channels. He is also a Director and Co-founder of
Quantum Sphere, Inc., and a producer of nanomaterials and related
technologies (www.qsinano.com). Previously he acted as a busi-
ness development consultant for five years, consulting mainly in
Dr. Tannin Fuja
10
the United States and Brazil. Mr. Nicosia speaks fluent Spanish and
Portuguese and possesses a broad range of international business
experience. He also sits on the Board of Directors and is a principal
of Integrity Equity, a business development group specializing in
assisting young companies in high growth markets and sits on the
board of several private companies. Mr. Nicosia received his Bache-
lor of Arts degree from Brigham Young University and his MBA from
Pepperdine University.
Barry Knapp: President and Co-Founder.
National Genecular Institute™’s other co-founder is the President,
and guiding force in the direction and strategic positioning of Na-
tional Genecular Institute™’s portfolio of products. Mr. Knapp is the
President and Co-Founder of Dermacia Inc. (www.dermacia.com) a
cosmeceutical company that produces consumer, prescription and
OTC products distributed through plastic surgeons and dermatolo-
gists as well as through retail and other mass-marketing channels.,
Mr. Knapp has spent the last 20 years developing and marketing
luxury cosmetic, cosmeceutical and skin care lines that have sold in
more than 20 countries.
A native of Los Angeles, Mr. Knapp showed an interest in cosmet-
ics and skin care at age 14 when he began working with makeup
artists and estheticians. By age 20 Mr. Knapp was the Founder and
Creative Director of a salon and spa company, which he grew to 20
locations before selling. He has produced a number of television
shows including (what was at the time) the most viewed makeover
show featuring Placido Domingo’s family. The show was seen by
over 87 million people worldwide.
Prior to co-founding National Genecular Institute, Mr. Knapp has
developed and marketed a number of top selling brands, including
Color StoryTM, True ColorsTM, Color InstituteTM and Renae Knapp
CosmeticsTM. Since co-founding National Genecular Institute™ he
has created LycogelTM, AffirmTM, LumaireTM, AirlineTM, FirmaireTM
and GenreTM (see brands).
Under Knapp’s leadership, Dermacia’s mission is to continually ad-
vance and improve skin care and cosmetics technology, making it
more effective and capable of performing multiple functions. Estee
Lauder Creative Director and VP of Creative of Elizabeth Arden, Joe
Spellman, has recently called Knapp’s work at Dermacia “true ge-
nius”.
Mr. Knapp and Dermacia’s advisory team of physicians, chemists,
and scientists have been at the forefront of applications of nano-
technology and DNA gene mapping in formulating and bringing
to market a new generation of personal care products. Barry Knapp
continues to create products that produce strong and enduring
consumer brand loyalty around the world.
Brandon Powell: General Counsel.
Mr. Powell, a member of the California and New Mexico State Bar
Associations, has broad experience in corporate, securities and busi-
ness law. He is also experienced in estate planning/estate admin-
istration. During his fourteen years of legal work (for both public
and private corporate clients and individuals), Mr. Powell has pre-
pared, negotiated and enforced agreements and settlements of all
kinds. He has represented a diverse clientele from different indus-
tries before state and federal courts and administrative bodies in
cases ranging from employment and business law to contract and
estate disputes, personal injury, and tax matters. Mr. Powell began
his law career as an Associate with Langlois, MacDonald & Webster
in Sacramento, CA, and was also a law clerk with Littler, Mendelson,
Fastiff, Tichy & Mathiason; a leading national labor and employment
law firm in its San Francisco headquarters. Mr. Powell received his
NGI™ Management
11
Juris Doctorate from the University of the Pacific’s McGeorge School
of Law in Sacramento, where he also earned the American Jurispru-
dence Award in estate planning.
Mr. Powell’s skills and experience extend beyond law practice to
general management and strategic planning. He has been General
Counsel and Executive Vice President of several public and private
companies. He has also consulted extensively for a variety of com-
panies on startup strategy and becoming a publicly traded corpo-
ration and has authored or co-authored business and legal articles
and legislation; including amendments to New Mexico’s Limited
Liability Company Act. Mr. Powell serves on several private com-
pany boards and is a charter member of the CEO Council, a group
of executives who have been instrumental in SEC rulemaking and
NASD policymaking proceedings. Mr. Powell also is a member of
the Sovereign Society and the Federalist Society. He has spent time
living and working in Switzerland and Germany and is fluent in Ger-
man. Mr. Powell received his undergraduate education at California
State University, Fullerton and at Brigham Young University.
Todd Smith: Vice President of Business Development.
Todd Received his Bachelor of Arts degree from Westmont College
in Santa Barbara, California in 1990. Thereafter he graduated from
Whittier Law School in 1993. From 1993-2003 Mr. Smith practiced
law in the fields of securities and corporate law, as well as litiga-
tion. Although no longer practicing, Todd brings those years of
valuable experience to the table as NGI’s Vice President of Business
Development. Todd has sat on the board of directors for several
corporations including Telecommunications companies and soft-
ware developers. Mr. Smith has negotiated mergers and acquisition
agreement for publicly and privately held corporations. He has sig-
nificant experience in the areas of strategic planning and capitaliza-
tion for emerging growth companies.
James C. Short: Vice President of Client Services
Mr. Short earned his undergraduate degree from The Ohio State
University, Columbus Ohio Spring 1996. James has a strong back-
ground in building businesses. He was one of the key architects
of Dermacia’s success by utilizing his expansive skills as a commu-
nicator. James was helped develop Dermacia’s message and was
integral in getting that message heard. He also has had tremen-
dous success as a major and Universal Account Manager for several
major Telecommunication providers. He received Presidents Club
and many other awards monthly, quarterly and annually for TCG,
Winstar, Convergant, Telepacific and Epoch Internet Solutions for
outstanding sales and marketing achievement. Today, Mr. Short
is using those communication and business building skills to help
NGI™ meet its goals.
Andrew Chandler: CTO, Chief Technical Officer
Andrew earned his Bachelor of Science degree from the Univer-
sity of California at Irvine. His education emphasized distributed
systems and database theory. He has done postgraduate work at
California State University, Northridge in database theory and dis-
tributed computing. Andrew holds various professional designa-
tions and certificates, including DB2 UDB 8 DBA certification and
IBM WMQI Systems Developer/Integrator certification. Mr. Chandler
is highly respected in his field as an innovator for creating system
integration solutions. He is also an accomplished Internet and In-
tranet Designer.
Mr. Chandler is the Chief Technical Officer of Dermacia Inc. and was
the Lead Software Architect for Countrywide Financial Services, Inc.
a company with extensive and complex IT systems. He implement-
ed systems and integration at Countrywide that resulted in the
detection of thousands of errors in mortgages, worth many times
the project cost. As lead software architect for Epicor Software, he
NGI™ Management
12
developed an automated testing platform. Andrew is thoroughly
familiar with a broad range of systems and software. Mr. Chandler
continually demonstrates an ability to create and manage technical
solutions on a grand scale. He has also acted as CTO for compa-
nies including Transafari, Inc., Boating1.com and many others, and
has developed applications as a consultant to companies including
Black and Decker, CaliforniaMatch.com, and Protocol Systems.
NGI™ Management
13
Advisory BoardPerry J. Viscounty: Attorney, Latham & Watkins. Mr. Viscounty
and Latham & Watkins have been retained as NGI’s Patent Portfolio
attorneys. In addition, Mr. Viscounty is a member of NGI’s Advisory
Board for the purpose of developing both short and long term pat-
ent strategy. Mr. Viscounty, recently named one of the “Top 30 In-
tellectual Property Lawyers” in California by the Los Angeles Daily
Journal, is a graduate of the University of California, Law School. Mr.
Viscounty is also a member of the Meetings Committee for the In-
ternational Trademark Association and chairs the Trade Secret Com-
mittee of the Orange County Patent Attorney Association.
Ronald M. DiSalvo, Ph.D., Cchem FRSC. Dr. DiSalvo is Director
of Research & Product Development at John Paul Mitchell Systems,
and President of Integrated Research. He is former Vice President of
Research & Product Development at Redken Laboratories, Inc. An
instructor in Cosmetic Chemistry at UCLA, Dr. DiSalvo is author or
contributing author of more than 20 books on cosmetic science,
plus numerous articles in professional journals. More than 100
articles about his work with skin and hair have appeared in such
magazines as Vogue, Harper’s Bazaar, Mademoiselle, Glamour, La-
dies Home Journal, Self, Seventeen, Vanity Fair, GQ and Los Angeles
Magazine.
Dr. Jon M. Grazer, M.D., M.P.H. Board Certified Plastic and Re-
constructive Surgeon. Dr. Grazer is the current president of the
Orange County Plastic Surgery Society. He practices in Newport
Beach and Palm Desert, California, specializing in aesthetic body
contouring and reconstructive surgery. Dr. Grazer is a second-gen-
eration plastic surgeon. His father, Frederick M. Grazer, M.D., was
responsible for the U.S. introduction of liposuction as well as much
of the current literature on the “tummy tuck” procedure. Dr. Grazer
has been featured on the Discovery Channel and other broadcasts
regarding surgery for patients who come to Dr. Grazer for correction
of unsatisfactory results they obtained with a previous physician.
He has been featured in articles in the Ladies Home Journal, Dues-
seldorf Times (Germany) and other regional, national and interna-
tional publications. Dr. Grazer is also the author of the chapter on
liposuction for the textbook Plastic Surgery, Indications, Operations
and Outcomes. Among numerous other international papers and
presentations, Dr. Grazer also co-authored a scholarly paper with Dr.
Ignarro, the 1999 Nobel Laureate in Medicine.
Dr. Gary Tearston, M.D., F.A.C.A. Board Certified Plastic Sur-
geon. Dr. Tearston is a well respected and successful Plastic surgeon
in Southern California, with over 30 years of practice in the field.
His clinic is highly regarded and serves many celebrities and oth-
ers in the entertainment industry. He is the former Chief Of Plastic
Surgery at Cedars Sinai Hospital’s world-famous Plastic Surgery De-
partment.
Dr. Barry Weintraub M.D., F.A.C.A. Board Certified Plastic Sur-
geon. Dr. Weintraub is the current spokesperson for the American
Society of Plastic and Reconstructive Surgery and has a successful
practice in both New York and Beverly Hills. Dr. Weintraub has been
featured on Oprah, BBC Worldwide, NBC, and many other programs
and broadcasts regarding plastic surgery.
Board of DirectorsOur current Board Members are Mr. Nicosia and Mr. Knapp. The
company is actively seeking extremely well-qualified outside candi-
dates to serve as additional, independent directors. It is anticipated
that additional board seats will be filled only by authoritative and
well-connected business figures who are able to significantly ad-
vance the business of the Company.
Advisory Board & Board of Directors
14
Financials
Security Ownership of Certain Beneficial Owners and ManagementThe Company is authorized to issue up to 50,000,000 shares of Common Voting Stock and 5,000,000 shares of preferred stock. The follow-
ing table sets forth, at the date of this Memorandum, after giving effect to the sale of the Common Shares offered hereby, information with
respect to (1) any person known by the Company to own beneficially more than five (5%) percent of the Company’s Common Stock (2)
Common Stock owned beneficially by each officer or director of the Company and (3) the total of the Company’s Common Stock owned
beneficially, directly or indirectly, by the Company’s Officers and Directors as a group:
(1) Based upon 10,000,000 issued and outstanding prior to this Offering. (2) Assumes that all Common Shares offered will be sold. (3) This includes employee shareholders, and all other independent shareholders of record.
Fiduciary ResponsibilityThe Officers and Managers of the Company are accountable to the Company as fiduciaries and consequently must exercise integrity and
good faith in dealings with respect to Company affairs. In the event they violate such obligations, there can be no assurance that adequate
remedies will be available to the Shareholders.
The Officers and Directors of the Company are not liable to the Company or Shareholders for errors in judgment or other acts or omissions
not amounting to gross negligence, willful misconduct or intentional breach of fiduciary duty. The By-Laws contain broad provisions for
exoneration and indemnification of the officers and managers. Therefore, purchasers of the Shares may have a more limited right of action
than they would, absent such limitations in the By-Laws.
Courts have held that a Shareholder may institute legal action on behalf of himself or all other similarly situated Shareholders (a class action)
in order to recover damages from a Company for violation of management’s fiduciary duties, or on behalf of the Company (a company
derivative action) to recover damages from a third party where management fails or refuses to take such action. In addition, on the basis
of federal statutes and rules and decisions by federal courts, it appears that (i) Shareholders have the right to bring class actions in the
federal courts (to enforce the federal rights of all shareholders similarly situated) and Shareholder derivative actions in the federal courts
Name ofOwner
Dermacia, Inc.
Additional Shareholders
Total
Number of Shares Owned Before
Offering
8,800,000
1,200,000
10,000,000
Percent Owned Before Offering (1)
88%
12%
100%
Number of Shares Owned After
Offering
8,800,000
6,200,000
15,000,000
Percent Owned After Offering (2)
59%
41%
100%
15
(to enforce Federal rights of a corporation including in each case rights under certain Securities and Exchange Commission Rules), and (ii)
Shareholders may bring appropriate actions against one or more companies for rescission of the purchase of their Shares or for damages
based upon rules promulgated by the Securities and Exchange Commission under the Federal Securities Act of 1933 and the Securities
Exchange Act of 1934, as well as under applicable state laws. Investors should consult with their independent counsel as to the status of
the law at present as well as at any future time. The cost of litigation, however, may be prohibitively high and any judgment obtained may
not be collectible; the Company is not bonded and its net worth is limited. An investment decision should be based on the judgment of a
prospective investor considering the investment factors described in this Memorandum rather than upon reliance upon the right to bring
legal action or to control the activities of the Company.
Notwithstanding their fiduciary relationship, the Officers and Directors of the Company have broad discretionary power, under the terms of
the By-Laws and under applicable Nevada law, to manage the affairs of the Company with the assistance, if desired, of consultants or others
retained for the account of the Company. Generally, actions taken by the officers and managers are not subject to direct vote or review by
the Shareholders, except to the limited extent provided in the By-Laws and under applicable laws and regulations.
Discussion and Plan of OperationNational Genecular Institute™ will continue to invest the majority of its capital into the laboratory facilities located close to the University
of Iowa, in Iowa City. Management’s philosophy is to operate with a close-knit, small and agile team with a strong history of performance
directing the strategy and operations of the Company. Management’s devotion to excellence must be relentless and must be demon-
strated in their work to the employees, shareholders and customers of the Company. Management is committed to the guiding principle
that the best, uncompromising products and services will always enjoy market success. Those are the only kinds of products and services
that National Genecular Institute™ will offer, now and in the future.
It is presently anticipated by the Company, that its current operational plan for the next twelve months will require the raising of capital in
excess of this current offering. The source of this “excess” capital are several. First, NGI™ has been in lengthy discussions with the State of
Iowa, the city of Coralville, and the University of Iowa, regarding their desire to be participants in the building of our laboratory facilities, as
well as our long term employment needs. In addition, the Company has been in negotiations with private equity funds and others regard-
ing additional funding that would permit the Company to take advantage of opportunities in an expedited manner. Operational expenses
are expected to increase significantly upon the completion of the laboratory facility, in particular the Company’s research, development
and employment costs. It is anticipated that increased expenditures will be covered by incoming revenue streams as the Company’s
anticipated products and services are introduced to the marketplace. However, there is strong likelihood that NGI™ will bring on one or
more financing partners to provide a steady stream of capital (both debt and equity) to fund these operations. NGI™ has already received
a substantial number of offers for capital and continues to weigh each opportunity as it is presented.
Financials
16
Management has identified several potential revenue streams in addition to the sale and/or licensing of customized cosmeceuticals that is
the main focus of NGI’s business. Several are inherent in the primary research and development efforts of NGI, and the others are tangen-
tial to the primary R&D. Those revenue streams will emerge and develop following the introduction of NGI’s first products. The potential
additional revenue streams are as follows:
1. Development of BioTrust™ of immortalized DNA samples;
2. Development and distribution of customized comseceuticals;
3. Development of customized medical treatments and medical tools;
4. Licensing of discovered SNPs and other intellectual property.
National Genecular Institute’s two initial products, developed from the Company’s research to date and related research by NGI™ affiliates,
are proprietary substances exclusively licensed to Dermacia, Inc. which will be used as ingredients in Dermacia’s therapeutic cosmetics
commencing Summer, 2006. The substances consist of nanoparticulate zinc oxide and silver powders. The nanoparticles in these ingredi-
ents are of a revolutionary uniform size of approximately 30 nM. The tiny and comparatively uniform particle size allows these ingredients
to be dramatically more effective than the same substances at larger particle sizes. For example, nano-zinc oxide permits UVA and UVB sun
protection in excess of SPF 40 while maintaining a transparent appearance on the skin, without the white paste normally associated with
zinc oxide sunscreens. Nano-silver is a powerful antibacterial agent that is also transparent on the skin while eliminating a wide range of
microbial agents, including bacteria involved in acne and other skin problems.
Management expects a series of other products to continue to result as ancillary benefits of NGI’s core research and development over
time.
Use of ProceedsNGI™ is currently raising $30,000,000.00 for its ongoing operations, and execution of it’s long term strategic plan. The $30,000,000.00 will be
spent, roughly, as spelled out below. The costs set forth in the following narrative are estimates only. Actual use of the funds is left to the
discretion of the Company’s directors, officers and managers.
Capital Equipment 2,500,000
Construction of Phase II BioTrust™ Facility 5,000,000
Detection & Diagnostic Tool Development 8,000,000
Proteomics & Skin Care Division 7,000,000
Medical Devices 4,000,000
ORP Research Lab Infrastructure 3,500,000
Financials
17
BioTrust™: The BioTrust™ has already begun development. NGI™ has
already entered Phase II of the BioTrust™ program. NGI™ has secured
property in the Northgate Research park in Iowa City for the construc-
tion and development of the next phase of the BioTrust™ develop-
ment. Architects and lab design teams have already begun designing
and estimating for the project. The estimated capital equipment cost
for this node is approximately $5 million and will be completed in
late 2008. Operating the BioTrust will require ten full-time scientists
and technicians.
Detection: NGI™ will utilize the biobanked material to identify and link
specific genetic alterations to certain conditions or clinical manifesta-
tions. The detection of validated single nucleotide polymorphisms
(SNPs) is a substantial product output of this node. Detection kits
will be sold directly to consumers and identified genetic anomalies
requiring alteration will provide valuable targets for the development
of customized cosmeceutical and pharmacogenomic products. The
estimated three year operational cost for this node is approximately
$4.5 million and will require an additional six scientists and techni-
cians.
Research Devices: NGI™ will aggressively develop devices to be
used in the advancement of its own research, and will also be sold
to outside research institutions where possible. Device prototypes
will be used and tested in a research setting prior to advancing the
development of the device clinically. This will allow for more im-
mediate product output and will also synergistically advance the
basic science research of the other operational nodes. Given this
significant value, NGI™ seeks to development these devices as an
early phase operation. The estimated continued 3-year operational
cost for this node is approximately $3.5 million and will require an
additional five scientists and technicians.
Proteomics/Protein Engineering: NGI™ is dedicated to the study
and application of modified proteins as key pharmaceutical re-
agents. Target validation is currently a significant bottleneck of bio-
pharmaceutical drug development, and through NGI’s synergistic
operational strategy target validation will be advanced by a clear
genetic understanding, or the condition as obtained through other
operational nodes. Such methods as siRNA, protein arrays, mass
spectrometer, chromatographic and crystallographic analysis will
provide a comprehensive basic science platform driven by the ap-
plication of the biomolecules and proteins in customized pharma-
ceutical products. The value of this node is its development of key
reagents and targets for these customized products. The estimated
continued three year operational cost for this node is approximately
$7 million and will require an additional fifteen scientists and tech-
nicians.
Clinical Devices & Nano-Delivery: The development of clinical
devices, which can be synergistically used with other customized
NGI™ products and services, is crucial. Initial products of immedi-
ate interest to NGI™ include proprietary laser applications, biode-
gradable scaffolds and nano-activating technology. The value of
this node is in the generation of products and the synergy with
customized NGI™ products. NGI™ also seeks to develop second-
ary non-cellular or partially cellular products that may be useful in
extending quality of life. The product, i.e., value, of this node will be
the product itself. The continued three year operational cost for this
node is approximately $4 million, and will require an additional ten
scientists and technicians.
ORP Research Lab Infrastructure : The project in ORP consists of
the design, development and construction of a 90,000 sq. ft., state
of the art research and business incubator facility located on Lot 1
of the ORP. Lot 1 is the site selected by the University and will be ad-
Research & Development Master Plan
18
jacent to the future location of University of Iowa’s Hygienic Labora-
tory. The goal of this joint project between the University and NGI™
is to create a facility which not only meets both parties’ needs now,
but can be used in such a way as to spur collaboration between
NGI™, the University and its incubating businesses; as well with the
growing local biotechnology business community.
The developer selected by the University and NGI™ for this project is
Ryan Companies US, Inc (Ryan). Ryan will own the facility. The two
primary tenants will be The University of Iowa occupying roughly
38,000 gross square feet, and NGI™ occupying 52,000 net square
feet of space.
This facility will become the anchor of the ORP, and will be used
to attract additional private research companies into the park. The
University’s portion of the facility will house burgeoning research
companies as they grow from academia to the private sector. The
University of Iowa is already recognized as one of the premiere sci-
entific research universities in the nation, this joint facility strongly
enhances that reputation. NGI™ is benefited from attracting other
biotech research companies there as the collaboration between
companies enhances synergy. The synergistic approach to research
is a centerpiece of our short and long term strategic and scientific
goals.
NGI™ has already been awarded $655,000.00 in direct state assis-
tance from the Iowa Department of Economic Development and
another $1,200,000.00 from the city of Coralville for this project. Ad-
ditional public funds are available to the project in the future.
Research & Development Master Plan
19
Conclusion
NGI™ has already taken long strides down the pathway towards innovations,
which will transform how wellness is defined and maintained. Traditional mod-
els of post illness diagnosis and therapies are no long a workable model. With health-
care costs continuing to spiral out of control, maintaining wellness and prevention
through detection are the critical elements to preventing the system from collapsing
upon itself.
The technology for such a paradigm shift exists. NGI™ is a leading force in that shift.
By continuing to provide innovation for today’s circumstances, while answering the
call for tomorrow’s needs, NGI™ is poised to take the initiative in current critical care
and future growth in the field.
As a company which can serve its partners needs for tools and research development,
as well is it’s own production of detection and theranostic solutions, NGI’s BioTrust
and other research initiatives ensure the company’s short and long term success.
20