Developing Leaders in the Business of Sport Phone: 562-985-2044 Email: [email protected]Dr. Sharon Guthrie - Program Director/ Kinesiology Dept. Chair Stephen E. Buchan - Associate Director Diane Higgs - Manager of Student Affairs Graduate Assistants Earl Declet - LT 25 Colin Baines - LT 26 Sarah Smith - LT 27 Visit our Website! www.csulb.edu/sportmanagement INDUSTRY RESOURCES NASSM SPORTS INFO 101 SPORTS CAREERS INSTITUTE, LLC. SPORTS MARKETING AND PR ROUND UP TEAMWORK ONLINE NFL’s Meredith Battin Visits Sport Management Students Long Beach, CA – Students from the current learning teams of the Graduate Program in Sport Management came together for the All Learning Team Event on November 6 th , 2014 in The Hall of Science Building on campus. The theme for the evening was ‘Sports and the Media Landscape’ and it was facilitated by Meredith Battin from the NFL Media Group based in Culver City. Meredith oversees the Integrated Markeng team for the NFL where she is responsible for the development of custom campaign soluons for the adversers and sponsors that run adversements on all of the NFL’s digital plaorms as well as NFL Network. During the course of her session, Meredith discussed a number of topics including the value of content in today’s media landscape, content distribuon trends, monezaon strategies and fan engagement. Stu- dents were also tasked with developing a social media strategy for the NFL encompassing all the new techniques they had learned during the session. There were also a number of special guests in attendance on the evening including GPSM alum Aiyana Welsh (LT 23) and Mr. Vito Lanuti, President-Elect of the Long Beach Century Club. Mr. Lanuti spoke to the Learning Teams about the work that the organization does with promoting and supporting amateur athletics in the city of Long Beach. Along with learning about developing business relationships, the students were able to network among their peers and invited guests throughout the night including GPSM Associate Director Steve Buchan, Manager of Student Affairs Diane Higgs, and Internship Coordinator Dedan Brozino.
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