NFC for Retail Industry 1
Sep 11, 2014
NFC for Retail Industry
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NFC NFC (Near field Communication) is mobile technology, it is very useful for
sharing data/information for small distance range devices. Now a days it is used as big business opportunity for sharing information and
digital marketing Mass adoption of smartphones and tablets (Android based ) act as a big bone
for NFC technology NFC plays a very crucial role in low cost digital marketing to educate
customers about new products and services of the company in this uncertain economic condition
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Tlick applications to Retail Industry
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1.Virtual display to improve customer experience
Customer enters the car showroom ,can tap their Smart phones to NFC Tag attached with the retail products, full information of the product will be displayed on customer smart phone.
Customers check the price of the product Customers can view the latest promotional video of particular Customers can check the online reviews of the products Customers do online research of the products Can check Facebook and twitter page of that retail stores
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2.Virtual sales man Tlick acts as a virtual sales for the customer by providing the required
information on time by single click. Customer can check online reviews and can seek online opinions by live tweets
and Facebook sharing for collecting friends and peers opinions . All this timely information encourages the customer to make quick purchase
decision in the store thus helping the retail store sales.
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3.Customers insights collection and share
Tlick solutions track the no of customers checking the particular product information by tapping NFC Phones
Tlick also track the for which retail product customers spends more time by viewing it’s videos, online review and checking other information's.
All this real time information shared to sales manager ,it helps sales manager to sell the products to customers.
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4.social media promotions Tlick solution helps the customers to do research on retail product in social media , such as
Twitter, Facebook ,LinkedIn groups ,online forums and blogs Customer can seek the friends and peers opinions before buying the products and easily
post the picture of the Products in all social media. Tlick solution encourages the customers to share the information's in social media for this
customer will get coupons, it build a strong brand for the retail stores in social media. Once customer like the twitter or Facebook page , retailers can push all new arrival car
information to users. It helps to create buzz in the social media.
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5.Recommendation marketing Tlick solution build a strong brand to clients by encouraging customers
recommend a retail products in the Facebook , twitter ,Myspace and other social media.
For each time customer recommend a products and services in social media will awarded a coupons to them.
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6.Instore marketing “Customers Can't Buy Your Product If They Don't Know It Exists
In Your Store" Tlick solution helps car dealers to run innovative new In store marketing
campaigns, to educate the customers about new arrivals and offers Customer can tap smartphones near billboard NFC tags to get the
information about campaigns and if they like can share to friends through Myspace , Facebook ,twitter and pinterest.
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7.Easy payment Tlick solution supports Google wallet and credit cards payment
systems. It helps the customer to pay by single click. Customers no need of standing in queue thus customer experience in
the store will be increases.
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Inotous Innovation
Notous is a two year old startup company providing NFC solutions to different industry segment such as Retail, restaurants, digital marketing,events marketing , tourism and automobile industry.
We having More than 10 years of rich experience in technology and also worked with fortune 500 companies.
Management information Founder & CEO : Sampath Reddy VP Of Marketing : Shantan Reddy