NFC - Examples for Inspiration

NFC Examples for Inspiration NFC / RFID / AR / QR / LBSN / GPS / UX

Tesco Home Plus - Korea

© Crayon 2010

Currently, customers use their smartphones to scan

the QR codes and then pay online through mobile

internet…

(Video) Tesco Home Plus Subway Store Mini Featurette:

Jump to 0:47 for the meaty stuff

Allows purchases to be made in busy

environment (Subway) by busy people.

Tokyo Subways - Japan

© Crayon 2010

(Video 1) Shinjuku Station

NFC barriers

(Video 2) Vending Machine: Touchscreen

also changes to reflect the amount of stock available…

perhaps showing data on bestsellers, favourites etc.

(Right) The ‘vending’ element provides a real end of

purchase transaction to couple the NFC

interaction…

NFriendConnector / Friendticker / Foursquare

© Crayon 2010

(Above) Google x Foursquare NFC Trials: Tap in support is included in Foursquare 3.0.

Non-NFC-enabled devices can scan QR Codes on posters to

check in.

(Video) Introduction to

NFriendConnector

(Below) Friendticker Summary

Foursquare + Amex

© Crayon 2010

(Video)Foursquare x American

Express Overview:From 0:00 to 0:44. Cash back will be available at

H&M, Sports Authority and various NY restaurants.

Google Dance - Westfield

© Crayon 2010

(Video 2) Tap Tap Revenge

(Video 1) Google Dance Thing at Westfield

(Above)People playing Kinect…

What if they were playing a rhythm based dance game, in a mall, with

tapping their phone at things…

RDIF Chips / Bracelets

© Crayon 2010

(Right) RFID “SafeTZone”

Amusement Park wristbands: Pre-pay function allows kids to

spend independently whilst parents track their movements.

(Below) Perfect tool for Gamification: Let’s consider the act of losing beloved pets

or children as a treasure hunt…

Or how about people scanning passing urban foxes in the

search for tickets to Fantastic Mr. Fox 2!

(Video) Coca Cola Village + Facebook in Israel:

User data is embedded in IDF bracelets, allowing

people to "Like" real world objects, places and events which showcase on their

Facebook account.

Users can also tag themselves in images by

waving their ID bracelet at the photographer.

RFID Cooking

© Crayon 2010

(Video) Using RFID like a QR code:

In this example, a Nokia 6131 NFC reads the RFID

tagged plate. The information is transferred

and displayed on the iPhone – a cooking vlog.

Play 360 (Speakers) - Nokia

© Crayon 2010

(Video) Nokia Play 360 Featurette: Universal connectivity allows any device to use wirelessly through Bluetooth or via

3.5 mm audio jack. And if your phone supports NFC, simply tap it on the

speaker to pair instantly.

Le Club – Perrier

© Crayon 2010

(Below)Perrier “Le Club” interactive YouTube page: The more visits the page received, more videos

were unlocked. Users could gauge their joint efforts’ results

through a digital thermostat which shows how many other unique visitors are also present.

Yell Labs App

© Crayon 2010

(Right) Yell’s Augmented Reality App “Yell Labs”:

Smartphone GPS compasses to pinpoint where you are and the direction you’re facing in.

The relevant information (taken from Yell’s database) is

then overlaid to indicate businesses via yellow circles.

Barclaycard

© Crayon 2010

(Video 1)Barclaycard + Orange BBC

Report: Works on Samsung Tocco Lite

only.

(Left / Below)Barclaycard OnePulse Oyster

and the Barclaycard contactless card.

(Video 2)Orange ‘Quick Tap’ Advert for Barclaycard + Orange

Participating retailers currently include:

EAT, Pret, McDonald’s, Subway & Wembley Arena

UX Ideas:DIY Product Design

© Crayon 2010

(Above / Right) Vans ‘Customs’ Online

(Video) Let’s Pizza Vending Machine

Inspiration: Harry Potter

© Crayon 2010

(Video) Fat Lady Scene from Prisoner of Azkaban

Inspiration: Takashi Murakami + LV

© Crayon 2010

(Left)Mixing design with technological

innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a

distinctive code featuring one of the artist’s characters and the classic LV

pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes.

QR Links to Louis Vuitton Mobile Site.

Intel have also released a designed QR, but it’s a zebra and its pretty basic.

Augmented Reality: CBS Outdoor Digital

© Crayon 2010

(Video) CBS Outdoor Digital AR Changing Room:

Consider the ideas in Korea’s Home Plus Subway store, and then think about eCommerce

sites using ATL (Boohoo, eBay etc…)

Something like this was being done in either Marc Jacobs in

Selfridges or New Look.

But if you think in ‘self-service’ terms, retailers with online

presence could offer this as a solution to queue times.

Inspiration: Tesco Self Service

© Crayon 2010

(Video) Tesco Self-Service:“Unexpected item in the

baggage area.”

Note: observe how many times this poor lady has to get her wallet out just for a box of

pringles?!