Next Step 2014 presentation by Anuradha Gunupathy from Dr. Reddy's Foundation

Creating Sustainable Livelihoods

Livelihood Initiatives

“According to me, the most important thing for human beings is to earn a livelihood. My aim in life is to create as many livelihoods as I can in my lifetime. Most importantly, the

livelihoods we create should be sustainable. These young people should grow-by the force of their own confidence, effort and the training that we give, they should take wing and

fly. They should reach their potential.”

Late Dr. Anji Reddy

IntroductionUrban Livelihood Initiatives Rural Livelihood Initiatives

Urban Livelihood Initiatives LABS-Livelihood Advancement Business School

•An effective short term skill development training program

•Prepares youth for building a career in emerging service sectors

•Core focus -Ensure placement & Improvement in quality of life

People with Disability LABS-Livelihood Advancement Business School for People with Disability

•Cater to orthopedic and hearing impaired youth

•Work with Vocational Rehabilitation Center for Handicapped and like –minded NGOs

•Provide training in ITES and BPO domain

LABS Process

Impact & Future Plans

• Impacted Livelihoods of approximately 3,00,000 youth

• Operational in over 75 centres across 19 States

• 200+ Panel employers for placements

• Pioneers of the skill development program in the country

• In 2014 we intend to reach out to 25,000 underprivileged youth

Rural Livelihood Initiatives

Livelihood Advancement Business School for Farmers ( LABSF)

•Help farmers overcome the challenges of low agricultural productivity

•Enable them to gain access to ecological sustainable and cost effective technologies

•Additionally identify surplus hands in the rural economy ; skill them and link them to local jobs

LABS–F Process

• The program is aimed ato Enabling higher productivity and agricultural sustainability o Transfer of small and appropriate technologieso Reducing pressure on farms by skilling youth and placing them in jobs

• Most of these initiatives focus on o low investment and medium to high returnso large-scale dissemination of tested technologies

Key Learnings

• Simple solutions to rural poverty are already available in the same ecosystem.

• An investment of as low as Rs 1,200-1,500 can create an impact for a small/ marginalized family

• There is no need to stay in a place forever. Even two years are sufficient to reach out to 50% of poverty-stricken families

Impact & Future Plans

• Catering to the resource-poor geographies of West Bengal, Chhattisgarh, Maharashtra and Andhra Pradesh.

• Reached out to 7394 farmers

• 570 rural youth skilled and placed with an average monthly salary of Rs 4,500

• Reach out to 25 projects by December 2014 through Rapid scaling from current 8 projects

Thank You