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SWOT ANALYSIS THANE(W)

Presented By Pankit Patwa

[email protected]

K.J.SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

Flow of Presentation

Introduction

• Location: Thane(W), nearby to station.

• Area: 4,200 sq.ft.

• Total employees: 3 sales staff, 1 floor manager, 1

accounts manager, 1 showroom manager, 2 housekeeping

staff.

• Sales: 2,00,000 approx. (during the period of 2 days of

store visit).

• Footfalls: 30

• Revenue of the store is approx. 25,00,000/month.

• Strong product and technical knowledge of

employees across categories.

• Multitasking Staff.

• Location.

• Good Brand Name.

• Very competitive pricing.

Strengths

• Lack of motivation among the Employees.

• Average Window and in-store display.

• A few empty shelves and places.

• Less usage of the area (or inadequate usage of ar

ea)*.

• Sales skill are less sharpened and low level of

customer interaction.

• Ineffective Customer Loyalty Measures.* Refer the table in the next slide

Weaknesses

•Effective Use of Staff.

•Knowing your customer.

• Increase in footfalls.

•Opportunity to improve sales through

employee motivation.

Opportunities

•Competition

•Customer Attrition

•Employee Attrition

Threats

• The management can come up with an inter-store contest

such as “Best Store Display”.

• Increase employee motivation by rewarding them through

such contests thereby motivating them to work on the

display.

• Customer Feedback System. (e.g. a suggestion box or book)

• Continuous Monitoring by management.

• Should allot customer care executive work to an existing staff

on rotational basis.

Recommendations

• Cross Promotions.

• In store Promotions through enthusiastic staff and

cheerful display.

• Part time employee required especially during peak

hours.

• Price tags also in Marathi.

• Display advantages of D2H and compare it with

others.

Recommendations Contd…

• Next Thane(w) store is at a good location and a

few changes in the daily store operations and

other suggested changes in the system would

ensure increase in efficiency and thereby

increase in profitability of the store.

• The store surely has capability to perform better

with the given resources if supported by the

proper help and direction by the management.

Conclusion