Next Jump Culture Deck

WHAT DRIVES SUCCESS?insights & lessons from a 20 yr old startup + 100+ thought-leaders

NxJ CULTURE DeckMarch 3, 2014

twitter: @charlieykim

BETTERme + you = us

2014

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PRESCHOOL: Leadership Lessons for Business

“..more lessons on importance of rituals, character development…overall growth in people”

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RAISING CHILDREN = BEST CRUCIBLE FOR BUSINESS you care ST + LT

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this talk is about…

INSPIRE

thought leaders

TOOLS TO ACTIONimplementation leaders

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CONTEXT: IT’S A NEW ECONOMY yet most companies operate in outdated ways

AGRICULTURE ECONOMYLand was the most valuable asset

MANUFACTURING ECONOMYMachines were the most valuable asset

People are another form of machine

INFORMATION ECONOMYHuman capital is the most valuable asset

PRODUCTS & MACHINESFIRST

PEOPLEFIRST

LANDFIRST

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INTERNET & MOBILE ENGINEERS forced to innovate to attract & retain talent

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Attracting & Retaining Engineers

ATTRACTING TOP 1%MIT, CORNELL, CMU, GT RETENTION

2 YRS 40% TURNOVER ~1% LAST 2 YEARS

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HIRING what we learned, start with right mindset

STUDENTS EXPERT

GRATEFUL ENTITLEDRESPONSIBLEGROWING

VICTIMKNOW-IT-ALL

HumilityFailing

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INVESTMENT in LOSS good failing = experience

Dr. Jim Loehr (Founder Human Performance Institute)

50% of the work is with parents…most of the problems are because of the parents.

Kiss of death when you win too much as a child – get exaggerated view of yourself. Sense of entitlement.

Winning can extinguish their drive, lose confidence.

Parents who just left them alone..they don’t choke as much because they don’t worry about losing.

What kids really want is your favor.

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NEXT JUMP GOALS why we do the things we do

GOAL: NEXT JUMPBUILD A TOP10 GLOBAL TECH COMPANY

AUDACIOUS GOAL: THE NEXT JUMP PROJECTCHANGE THE WORLD…

BY CHANGING WORKPLACE CULTURE

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ARE YOU A ZOMBIE? not alive, not dead

NOT ENGAGED: self, family, friends, work

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WHEN YOU ARE AT YOUR BEST…You feel

ALIVEYOU’RE GROWINGGOOD AT SOMETHING

SENSE OF PURPOSETRUSTED

DEAD

DEPRESSED

USELESS

MEANING OF LIFE?

ALONE

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HOW WE OPERATE all the research backs this up

GROWTH + PURPOSE = TRUE WEALTHconstant improvement

of oneselfhigher purpose of

helping otherslong-term sustained

happiness

OutcomeWinning Process

BETTERme + you = us

+BETTER me BETTER you BETTER us =

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OXYGEN MASK selfish before selfless

You must take care of yourself Before you can take care of others

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OVER 50 PROGRAMS focused on BETTER me + BETTER you

BETTER me BETTER you

10xFactor Love Day

ReflectionsNxJ University CEO Talks

Fitness + Nutrition

OO.com

Vendor Appreciation Day

Forgotten OnesNxJ Avengers

FastTrack

NxJ Hackathon

Project Padawan

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BETTER me

Unexpected Outcomes: Everyone hires more carefully Vulnerability: self development Risk-Taking: ability to innovate (& fail)

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TIMELINE of BUILDING SAFETY we operate best when we feel safe

TODAY20061994 2000

NxJ Founded: College Coupon Books

Grew to 150 NxJumpers

2002 2008 2012

Survived Dot Com Bust: 4 NxJumpers

Started OPEN BOOK POLICY

Monday Staff Meetings:We share weekly financials

We share quarterly board updates

Hiring Process

Hiring Improvement:

Fired Brilliant Jerks

FIRING

NO FIRING POLICY@NextJump we don’t fire you

We coach you

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EXERCISE: healthier employees perform better

START WITH BREAKFASTThe Healthy Way to Start the Day

We’re sure you’ve heard it before: breakfast is the most important meal of the day. A daily dose sharpens the mind, keeps energy high, and maintains body weight. But that isn’t all. After fasting all evening, “breaking the fast” helps reload low

energy stores, which is the only fuel upon which the brain can function.

LUNCH: WORKOUT 1st Incentivizing workouts with Healthy Lunch

“Workout with Us on Your Lunch Hour, We Provide a Healthy Meal.” We believe in the power of exercise so deeply, that we try to find any which way to

get our gang working out for more energy.

Thus came about how we incentivize exercise via healthy lunch offerings as a means to help our people workout.

IT’S DINNER TIMEOur Family Eats Together

Families get together and dine together. Dinner time became much more than a “grab and go.” We developed Next Jump family – our family at work. Not only did we solve for the break in focus – we gained better development of

camaraderie and friendships.

NUTRITION: to increase energy levels

Apr

May Jun Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May Jun Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May Jun Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May Jun Jul

Aug

Sep

Oct

Nov

Dec

Jan

2008 2009 2010 2011 2012

0

200

400

600

800

1000

1200

1400

1600

Total Workouts To Date

Total

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FITNESS RESULTS: workout 2x week

90% 2x per week

5% 2x per week

On-Site Gyms

TeamPlay + Leaderboard

RecognitionPrograms

Use DATA

Top People Focus

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Letters from Parents of NxJumpers…

The fitness center, nutritionist, classes and competition form a comprehensive, impressive program. We know the program is working. My son is twice the man he used to be.

– Mom of NxJumper

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CEOTalks Monthly speaker series to educate and inspire

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MENTORSHIP - TP: Talking Partners daily co-mentoring program

MEETDaily Ritual: eating breakfast together every

morning (consistency)

VENTToxins: get them out; home & work stuff

WORKExpectations: push each other for greatness

How It Works

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BETTER you

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CFAC: code-for-a-cause

Engineers spend 2 consecutive weeks of time per year helping non-profits in need

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Adopt A Non-Profit“What if every for-profit business adopted a worthy nonprofit business to share office space with, share their business prowess, help mentor employees, and share some resources? Imagine having thousands of businesses magnify the impact of smart charities. Now that would be a revolution!” – Will Marre (co-founder Covey Leadership)

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TOP10 Recognition: “Who helped you succeed the most?”

Top10 Award

Celebrate the linemen that helped you succeed, not the quarterbacks

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MSD: random acts of kindness 2x per week gamified by teams

Make Someone’s Day

How would you treat someone if it was their last day on Earth?

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Former NxJumper: Mike Walters Story

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On our walls…

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What should I do…

INSPIRE

thought leaders

TOOLS TO ACTIONimplementation leaders

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One made hall of fame, other didn’t..difference was PRACTICE

WINNING PROCESSOUTCOME FOCUSED

“I’m good enough. I don’t need to practice.”

“If you want to be great, you have to fall in love with the process,

the hard work of practice.”

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3 LEVELS OF IMPLEMENTATION most people don’t know how to do it

LEVEL 0

DON’T CAREDON’T KNOW HOW

Check off the box

Bare minimums

Someone else’s list

“Tell me what to do”

CULTURE defined by:perks & benefits

LEVEL 3

ENLIGHTENEDCONVICTION

ConsistencySolutions

[daily/weekly/mthly]

CULTURE defined by:rituals

LEVEL 2

EARLYBUT NOT REPEATABLE

Intensity Solutions

[1x quarter/yr/ever]

CULTURE defined by:1x programs

LEVEL 1

LOSTBUT TRYING

ExperimentingAnd Failing

CULTURE defined by:social activities

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INSIGHTS from 5 CO-MENTORS key lessons we applied

SIMON SINEK JIM LOEHR

JOSH WAITZKIN ADAM GRANT

NANCY SCHULMAN

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BETTER me

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SAFE ZONES

Simon Sinek (Author of Start With Why & Leaders Eat Last, #2 TED TALK)

Human beings operate at their best within a circle of safety. When they are fighting the dangers inside

they are unable to fight the dangers outside.

CIRCLE OF

SAFETY

DANGER

DANGER

DANGER

DANGER

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SAFETY where we operate best

ISIS NOT

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STRESS is the only way you GROW

RECOVERY

STRESS

Jim Loehr (Coach to world-class tennis, golf, NFL, NBA, Olympic athletes, top CEOs, FBI SWAT, any elite performer)

Everybody is looking for zones that are stress free b/c belief is that’s where life is best.

This leads to complacency, death chant to your life, muscles atrophy and you become a mental and emotional wimp.

STRESS is the only way you grow. Chronic stress is what leads to burnout.

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GROWING stress is our friend, stress is how we grow

ISIS NOT

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STRENGTHEN YOUR CHARACTER just like muscles, otherwise they atrophy

Jim Loehr (Coach to world-class tennis, golf, NFL, NBA, Olympic athletes, top CEOs, FBI SWAT, any elite performer)

Character is a muscle.It can be exercised and strengthened.

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CHARACTER IMBALANCE poor judgment occurs under pressure

ARROGANCEConfidence w/out humility = hubris

INSECURITYHumility by itself w/out counterbalancing

muscle of confidence

HUMILITY

CONFIDENCE HUMILITY

CONFIDENCE

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The Matador Walk You is You

CULTURE REVENUE

SET UP YOUR PRACTICE GROUND You is You

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HOME

[PRACTICE GROUND]To Gain Field Experience

[GET BETTER RESULTS]Byproduct

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UPGRADE IN LEVELS

GROW

TH O

CCURS

IN L

EVEL

S

FAILURE

IN B

ETW

EEN

Josh Waitzkin (#1 Chess Player + #1 Martial Artists in the World)

Growth occurs in levels however, you do worse before you get better.

Our repeated thematic errors are never technical, they are psychological emotional errors.

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GROWING IN LEVELS many repeat the same levels over and over

ISIS NOT

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NAYAN: practice building confidence trust yourself, build your own voice

CULTUREOwner: Reflections [2x/mth]

REVENUEOwner: eCommerce Homepage

HOMEOwner: Restaurant Selection w/ Wife

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BETTER you

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GIVING in a sustainable long-term wayAdam Grant (Wharton Professor, Author of Best Seller Give & Take)

The most successful people are Givers however they are balanced in Give & Take in the long run.

The most unsuccessful people are Givers who are imbalanced in their Give & Take.

TAKE

GIVE

MatchersTakers

GIVERS

givers

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SUSTAINABLE GIVING it’s not charity, it’s fulfillment

ISIS NOT

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Adopt A Non-Profit

“People often ask our CEO what benefits do you see from all your giving back initiatives? Are employees encouraged to use weekends and evenings or is it really part of their job?

For me, I went from quitting to the most engaged I have been at work and leave every day a happier more fulfilled person.”

- Crystal, Adopt a Non-Profit Captain

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RITUALS, ROUTINES, BEHAVIORIAL CHANGE

Nancy Schulman (Head of Avenues Early Learning Preschool, former 92 St. Y Head of Preschool)

They may not like you at the moment, but love you in the long run.Establish routines, be consistent.

[Learning to Spell Example]

INTENSITY

CONSISTENCY

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CONSISTENCY vs INTENSITY this is how human beings grow, change, learn

ISIS NOT

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IN PRACTICE

CONSISTENCYINTENSITY

NUTRITIONEAT BREAKFAST DAILYNUTRITION

3-DAY LIQUID DIETEXERCISE30 MIN 2X/WEEKMENTORSHIPDAILY TP: MEET VENT WORK

EXERCISE2-HOUR RUNMENTORSHIPQUARTERLY OR ANNUAL MEETING

GIVINGMSD 2X/WEEKGIVING

IN THE HOLIDAYS

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PRACTICE = when it doesn’t matter must be like breathing [Billy the Kid]

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BETTER ME + BETTER YOU = BETTER US

5 keys to unlocking long-term sustained success:

IS

IS NOT

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THE KEY INSIGHT…

Dr. Jim Loehr (Founder Human Performance Institute)

No change in people = No change in the business.

Transformational change in people = Transformational change in the business.

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OUR RESULTS THUS FAR…

ATTRACT & RETAIN PEOPLETurnover went from 40% to 1%

I LOVE not LIKE my Job: 20% to 90%

REVENUE25% CAGR over last 5 years to 113% YoY

Still accelerating…

AWARDS & CASE STUDIES

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DEFINE SUCCESS BETTER not in revenue, profits, share price, size of company

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STORY OF MY FATHER source of my inspiration

To do the LITTLE THINGS that allow others to do the GREAT THINGS they are MEANT TO DO

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Why we exist…

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AS OF: March 3, 2014

THIS IS OUR CURRENT BEST THINKINGOF BUILDING A

TEACHING ORGANIZATIONWe are actively experimenting & learning

Thank YouQuestions/Reactions/Feedback:

twitter: @charlieykim

Change this phrase: "When I have enough for myself, then I will give to others."

To:"I have so much more than most people, my cup

overfloweth onto others less fortunate.”

BETTERme + you = us