Next in digital advertising, NetCamp 2010

Bogdana

www.bogdanabutnar.ro

twitter.com/Bogdana

Facebook – DA

LinkedIN - DA

ORGANIZATIONAL STRUCTURE

NEXT HOT

Include planning function

Integrate brief resolution

Divest SEM and SEO to media…?Integrate quality control

Include measurements and data mining specialist (divest to media or to client)

Develop production boutiques

Create social media positions

Integrate SMR function (social media relations)

Develop “emerging platform integration” position

Create “seers” position to mix with “computation designer” position

TECHNOLOGY

NEXT HOT

Integrate OS API development

Develop or integrate “fast / standardized” display functions

Develop cross-functional platforms to serve “immediate” needs of clients for: promotion, one function websites etc

Develop apps / integrate data visualisation

Go device-sensitive

Advergaming – for real/in-game activities

Internalize measurements and tracking software

Social media integration with more “operational” tools

TECHNOLOGY

PHILOSOPHY

NEXT HOT

“offline online integration FTW”

social media strategizing FTW

“non-standard” measurement systems or using offline index

trend makes product, infrastructure gets left behind

Data-base and lead mngmt??

Branded utility – for real

Branded content that is valid

Data mining for ROI

Isolated digital tracking and measurements

CREATIVE

CREATIVE

CREATIVE

CREATIVE