Some photos provided by Next Generation Web 1
Jan 28, 2015
Some photos provided by
Next Generation Web
1
Some photos provided by
Web 1.0
2
Some photos provided by
Web 1.0
Web 1.0 - Amazon.com circa 1995
3
Some photos provided by
Web 2.0
4
Some photos provided by
Web 2.0
5
Tim O’Reilly
Some photos provided by 6
Web 2.0 is... umm, I am not sure anymore.
Web 2.0
Some photos provided by
Web 2.0
It’s enough to make your head spin!
7
Some photos provided by
What’s Next?
8
Some photos provided by
What’s Next?
Access anywhere
9
Some photos provided by
What’s Next?
Self publishing
10
Some photos provided by
What’s Next?
Non-traditional marketing
11
Some photos provided by
Think Different
Niche
12
Some photos provided by
Things you need to know
13
Some photos provided by
User Participation
14
Some photos provided by
User Participation
Find a need and fill it
15
Some photos provided by
User Participation
The power of non-traditional marketing
16
Some photos provided by
User Participation
“Marketers do not decide what is viral, people do.” — John Fallon
17
Some photos provided by
User Participation
18
The line between spectator and participant is gone!
Some photos provided by
The People-Centric Approach
19
Some photos provided by
The People-Centric Approach
Know and respect your advocates.
20
Some photos provided by
The People-Centric Approach
“We expect you to stop marketing to us, and start connecting with us.” — Yaro Starak
21
Some photos provided by
The People-Centric Approach
Have you put yourself in your user’s bowl?
22
Some photos provided by
Thought Leadership
23
Some photos provided by
Thought Leadership
Know what you excel at
24
Some photos provided by
Thought Leadership
Be the expert craftsman
25
Some photos provided by
Thought Leadership
Make sure you get your hands dirty every once in a while.
26
Some photos provided by
Thought Leadership
27
He who takes the first leap.
Some photos provided by
Rip, Mix, Burn
28
Some photos provided by
Rip, Mix, Burn
29
Delivery, its not about “how“ it’s about “what.”
42”
15”
1”2”
Some photos provided by
Rip, Mix, Burn
What is the common bond between these four companies?
30
Some photos provided by
Rip, Mix, Burn
31
Give away the keys
XML-RPC
RSS
REST
SOAP
ATOM
RDF
XHTML
XHTML-MP
WML
OPML
hCard
hResume
hCalendar
XFN
Some photos provided by
Think Different
32
Some photos provided by
Think Different
Open the doors to participation
33
Some photos provided by
Think Different
Great ideas are made by merging two existing concepts.
34
Some photos provided by
Think Different
Stop swimming with the school
35
Some photos provided by
Thank You
36
Some photos provided by
This presentation is available athttp://nickfinck.com/presentations/nextgen.pdf
Feel free to email me follow-up questions [email protected]
You can learn more about my company athttp://www.blueflavor.com
You can learn more about my magazine athttp://www.digital-web.com
37