Next generation content technologies

Next Generation Content Technologies

Content Strategy Forum ´13 , Helsinki 11. - 13.9.2013

Prof. Caj Södergård

VTT Technical Research Centre of Finland

208/04/2023

VTT Technical Research Centre of Finland

VTT IS a globally networked multitechnological applied

research organisation

VTT HAS extensive cross-disciplinary technological and

business expertise unique research infrastructure comprehensive global partnership networks in

business, industrial and research communities

VTT CREATES new technology and science-based innovations in

co-operation with domestic and foreign partners

Focus areas of research Applied materials Bio- and chemical processes Energy Information and communication

technologies Industrial systems management Microtechnologies and electronics Services and the built environment Business research

VTT Group

Turnover 316 M€ (2012)

Personnel 3,206 (31.12.2012)

Established 1942 VTT has been granted

ISO9001:2008 certificate.

308/04/2023

How to serve the multitude of user devices ?

Smart interaction with content

Content targeted to user context

Topics

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Currently: content goes mainly to PC

Print first → Digital first

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Coming years: A lot of new screens….

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→ Mobile first

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Electronic paper

Source: Leia Media, Next Media

Low-cost replacement for paper – not a tablet computer

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Smart television

Source: Samsung

Source: LG Electronics, Flickr

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Glasses

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Source: Antonio Zugaldia, Flickr

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Smart watches

Source:Bin im Garten, Wikipedia

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Public screens – digital signage

Source: Next Media

1108/04/2023

How to manage the terminal “chaos”:Create once - publish everywhere

Content

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How – by future friendly content

Separate content and presentation Long traditions (…Aristotle) SGML HTML + Stylesheet CSS… XML, XHTML HTML5 ePub

Source:VTT

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“Rhetoricians have long created and used a distinction “between what is communicated through language and how this is communicated”:

Aristotle phrased this as the difference between logos (the logical content of a speech) and lexis (the style and delivery of a speech)

Gideon Burton in “Silva Rhetoricae”

Already the ancient Greeks separated content and presentation

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How – by future friendly content

Separate content and presentation Long traditions (…Aristotle) SGML HTML + Stylesheet CSS… XML, XHTML HTML5 ePub

Metadata central – more preparations, but savings later on

Modern Content Management System (CMS) should enable this Responsive Web design

In practise difficult - meaning is often coded visually

Source:VTT

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Two visualisations of the same content in HTML5

Source:VTTPhone view Tablet view

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Moving sessions across terminals - Korean N-screen

Source: KI-ITC

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How to serve the multitude of user devices ?

Smart interaction with content

Topics

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Smart interaction with content

The magic of touch

ia

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Source: Kaisa Aalto,Next Media seminar 16.2.2012

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Window Shopping – case Adidas

Source: Yahoo

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Smart interaction with content

The magic of touch

Speech recognition

Gesture, finger, face recognition

ia

Source: VTT

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Speech recognitionGesture control

Brain-computer

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Smart interaction with content

The magic of touch

Speech recognition

Gesture, finger, face recognition

Future: thought, feeling….

ia

Source: VTT

Source: Next Media

2408/04/2023

How to serve the multitude of user devices ?

Smart interaction with content

Content targeted to user context

Topics

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Content targeted to user situation (context)

Enhancing print with virtual objects (Augmented Reality)

Presenting objects (shops, attractions…) in the camera view of your phone

City Lens. Source: Nokia

Sparkly Market campaign. Source:VTT

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…like news in spatial context

Experiment in the Finnish Next Media program

View places of news and event announcements

The items are places in camera view of your mobile phone (Augmented Reality)

Next Media project

Research partner: VTT

Company partners: Sanoma, Undo, Forum Virium,

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Smart environments talk to you

Through

QR codes

Bluetooth

Geolocation

Near field communication (NFC)

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…like VTT´s media chair

Camera

2D-Code

Loadspeakers Video display

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Summary: Next generation content technologies

Current To keep track of Web server Device: PC

Properties Current Next Generation

User devices Mostly PC´s A multitude of terminals

Interaction with content Keyboard, mouse Touch, speech, gesture, brain

Targeting of user context Office, home

Location, environments

Leading principle Content & presentation bundled

Content and presentation separated: Logos ≠ Lexis

3008/04/2023

VTT creates business from technology