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© Copyright 2012. All rights reserved. Next-Gen Data Synchronization Prepare Your Business for the Future of Information Management Real Solutions. Real Results. October 18, 2012
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Next-Gen Data Synchronization - October 18, 2012

May 14, 2015

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Prepare your business for the future of information management - Get an inside look into the industry’s new Data Management Platform (DMP). During this webinar, we’ll help you examine your current processes and challenges when syndicating data with your trading partners and provide an exclusive demo of how manufacturers can use the DMP, a solution that will differentiate products and gain a competitive advantage. With the DMP, manufacturers can aggregate, syndicate and communicate product information with all their trading partners through one application.
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Page 1: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

Next-Gen Data Synchronization Prepare Your Business for the Future of Information Management

Real Solutions. Real Results. October 18, 2012

Page 2: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

Speakers/Presenters Introductions

Melissa Longnecker, Program Manager - IDEA

• 12+ years of experience helping organizations define and achieve strategic goals

• Instrumental in development of the Data Management Platform (DMP) and the DMP pilot program

Boris Ivanov, Senior Software Developer and Partner – Digital Business Architects (DBA)

• 15+ years experience in software development and IT consulting

• 10+ years experience in global data synchronization, including work with the GDSN

• IDEA partnered with Digital Business Architects to develop software for solutions like IRD CERICOMX ® and the DMP

Page 3: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

Agenda

Please type questions here.

DMP for Manufacturers

Manufacturer Demo

How You Help Your Distributors

Roadmap

Conclusion/Q&A

Page 4: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved. © Copyright 2012. All rights reserved.

DMP for Manufacturers

Page 5: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

The Reality for Manufacturers Ma

nufac

turer

s

Disparate silos of data

Data may not be consolidated

Disparate data silos as a result of:

• M & A growth

• Custom silos for trading partners

• Different company divisions

Data may not be standardized, is out-of-date or is duplicated across silos

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

Page 6: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

The Reality for Manufacturers Ma

nufac

turer

s

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

Page 7: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

The Reality for Manufacturers Ma

nufac

turer

s

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

Samer Shehadeh EDI/eCommerce Manager, Cooper Ind.

Page 8: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

Manu

factur

ers

The Reality for Manufacturers

Use just one application to connect to all partners

2-Way Dialogue

Direct

MARKETING

CUST. SPECIFIC

ENTERPRISE

ENTERPRISE

MARKETING

CUST. SPECIFIC

ENTERPRISE

MARKETING

CUST. SPECIFIC

Page 9: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

The Reality for Manufacturers

ENTERPRISE

MARKETING

CUST. SPECIFIC 2-Way Dialogue Direct

Samer Shehadeh EDI/eCommerce Manager, Cooper Ind.

Page 10: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved. © Copyright 2012. All rights reserved.

How You Help Your Distributors

Page 11: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

How You Help Your Distributors

Buyers

Why do distributors need product information?

Populate web storefronts

Build the foundation for catalogs

Train counter sales team

Page 12: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

How You Help Your Distributors

Improve successful communications between

manufacturers and distributors

Prioritize and meet distributor deadlines for data requests

Distributors send requests to the right manufacturer contacts

Send data in the formats that your distributors require

Page 13: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

How You Help Your Distributors

Page 14: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

How You Help Your Distributors

Distributors can communicate specific product requests down to the item

level so manufacturers can prioritize and organize requests.

Checklist

I have a promotion. Can I get X, Y and Z data? Two-way Communications

Buyers

Yes, sending now!

Got it! Data is great! Thanks!

Page 15: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

How You Help Your Distributors

12

3

6

9

Manufacturer Provided Data

Data Scraped From Websites

Page 16: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

The DMP Pilot Program

Page 17: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

DMP Benefits

Aggregate internal silos of information. Create one version of the truth (supply)

Save time and eliminate redundancy by synchronizing data using one platform (supply)

Generate an online dialogue around your product data to better understand needs and determine scope (supply & demand)

Quickly identify gaps in product information and communicate them to manufacturers (demand)

Be specific with your product data requests to help manufacturers prioritize (demand)

Page 18: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

Implementation

Focus on prioritized business needs to determine scope

• 6, 12, and 18 month goals can be established

IDEA staff works to review requirements and set up needs

• Analysis to determine if new attributes are required

Implementations based on your needs and resource availability

• Quick start supporting manual entry for some

• Detailed planning for M2M connection or multi department planning

Training and support provided in initial phases and on-going

Page 19: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

Key Roadmap Items

Web Services Connection

User defined layout options

Workflow

Additional out of box connections

Validation reporting

Dashboard enhancements

Required updates for Standards

Page 20: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

2012 eBiz Forum

View presentations, videos, and photos from Forum 2012 online at

www.idea-ebizforum.com

Connecting with the Data Management Platform (DMP) – Josh Given and Melissa

The Road to Automation & the DMP – Jeff Glaeser, Lorraine Mott and Samer Shehadeh; Cooper Industries

How to Sell the Importance of Data – Samer Shehadeh, Cooper Industries; Peter Vient, OSRAM SYLVANIA; and Dawn Wright-Perry, Milbank Manufacturing.

Connecting the Links of the Supply Chain – Jason Archbold, Border States

Richard Buzun Award Panel Border States and Cooper Industries

Page 21: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved. © Copyright 2012. All rights reserved.

Conclusion

Page 22: Next-Gen Data Synchronization - October 18, 2012

© Copyright 2012. All rights reserved.

2900 Crystal Drive | Suite 500 | Arlington, VA 22202

P 703.562.4600 | F 703.562.4650 | [email protected]

www.idea-es olutions .c om

dmpinfo@ idea-es olutions .com

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