Next design manzini

Lens Lecture - Milano 20.05. 2010

design in the age of networks

and sustainability

Ezio Manzini, INDACO, Politecnico di Milano

NEXT

Savannah 6.2.2010


and sustainability


NEXT

good news for designers

Savannah 6.2.2010


and sustainability


NEXT

good news for (new) designers

危机 crisis

80% 机 chance

危 danger

exit strategies

exit strategy 1

to fix the old economy

exit strategy 1


exit strategy 2

to move to a new economy

exit strategy 1


exit strategy 2

to move to a new economy

next economy

a green, social,

networked economy

next economy

green economy highly eco-efficient services

for a sustainable use of water, energy,

food, materials, waste and land

next economy

social economy new generations of services

to face to emerging demands

and to improve social cohesion

next economy

networked economy unprecedented forms of organisation,

new business models and services ideas,

de-intermediated interactions.

next economy

networked economy unprecedented forms of organisation,

new business models and services ideas,

de-intermediated interactions.

next economy

good news for (new) designers

The next economy is not an utopia.

It is here today, growing in the

framework of the old economy.

What we have to do is to recognize it

and to chose what we want to do.

next

signals

of a possible sustainable future

next

individuals and communities

are inventing new ways of living

signal n°1

food and agriculture

farmer markets

food coops

urban farms and gardens

urban farms gardens

community-supported agriculture


food and agriculture

local, de-intermediated

food networks

cities and public spaces

neighbourhoods festivals

?

neighbourhood care

neighbourhoods gardens

neighbourhood restaurants

cities and public spaces

local and open initiatives

for public space renewal

welfare and social services

elderly self-helping communities

elderly self-helping communities

student residence at home

nurseries at home

cluster 2 o 3

welfare and social services

collaborative services

for an active welfare

digital platforms become

catalysers of social resources

signal n°2

aggregate for social action

smart mob

mutual help circles

time/competence exchange

products/places sharing

digital services/platforms

connecting communities,

bridging virtual and

physical spaces

people inventing

new ways of living

people inventing

new ways of living

creative communities

people inventing

new ways of living

creative communities

promising cases

of social innovation

“Social innovation.

New ideas that work in

meeting social goals”

The Young Foundation, Social Silicon

Valleys. A Manifesto for Social

Innovation, 2006

social innovation

social innovation

“… another wave of social innovations is

underway in the 2000s as the power of

the Internet and the global media is

harnessed to causes such as world

poverty and environment”

(The Young Foundation, Social Silicon Valleys. A

Manifesto for Social Innovation, 2006 )

social innovation

social innovation

“the financial and economic crisis makes

creativity and innovation in general, and

social innovation in particular, even more

important to foster sustainable growth…”

( Barroso, UE President, 2.1.2009 )

social innovation

social innovation is starting to be

recognized as a major driver of

sustainable changes.

this topic is mainly treated adopting

managerial and policy makers

languages.

social innovation

social innovation is starting to be

recognized as a major driver of

sustainable changes.

this topic is mainly treated adopting

managerial and policy makers

languages.

social innovation

a design approach

is needed too

design for

social innovation

social innovation

“The idea is simple: to find the most effective

programs out there and then (provide the

capital needed to) replicate their success in

communities around the country that are

facing similar challenges”

(Michelle Obama – White House Office of Social Innovation and Civic

Participation 05.05.2009)

what to design?

to design

enabling systems


example

example

every week...

…we order organic food…

…and the local farm delivers it…

sometimes on the weekend…

…we visit the farm...

…to see the vegetables growing…

we give a hand to the farmers…

…we eat with them…

… and bring back our harvest.

sustainable

qualities

food

freshness

healthy

week-ends

learning

experiences

friendly

relationships

enabling

platform

digital

interfaces

accessibility

logistic

services

effectiveness

face to face

interactions

trust

physical

services

beauty

new designers?

design for social innovation

think in a systemic/strategic way: consider products, services and

communication as a whole; conceive and

develop systemic solutions.

pre-condition 1

urban bikes

example

moving

innovative

bike use bike sharing systems

moving

BikeMi Bike sharing in Milano

special bikes

special parking

blocks

special paying

system


act as co-design facilitator: use

design tools to feed the “strategic

conversation” in the co-design process.

pre-condition 2

visualize viable solutions

create solution prototypes

support co-design processes

design for social innovation activities

framework

projects

context

improvement

local

projects

co-design

tools


framework

projects

context

improvement

local

projects

co-design

tools tools specifically conceived

to trigger and support co-

design processes

activity 1

EMUDE- Emerging user demands for

sustainable lifestyles

Design Research for 6th Framework program of the

European Community

ref.

scenarios

co-design

tools

6 ways of doing…

30 evolved solutions

5 persona

CCSL- Creative communities for sustainable

lifestyle

Design Research for the Taskforce on Sustainable

Lifestyles UNEP- United Nations Environmental Program

photo story

ref.

co-design

tools

co-design cards

co-design

tools

CCSL- Creative communities for sustainable

lifestyle

Design Research for the Taskforce on Sustainable

Lifestyles UNEP- United Nations Environmental Program

ref.

co-design

tools

co-design

tools

co-design

tools

co-design

tools


framework

projects

context

improvement

local

projects

co-design

tools

initiatives based social

inventions, capable to make

them more effective,

accessible and replicable

activity 2

shared rooms

New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective

housing to support sharing, mutual help or collective projects

Housing

shared rooms



Housing

cases of innovative residential

sharing, worldwide

shared rooms



Housing cases of innovative residential

sharing, worldwide

co-housing.it

cohousing in Milano

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development







people and

motivations

housing / sharing

shared

services

housing / sharing

green

management

housing / sharing







shared

visions

Activation

Planning

Realization

Solutions

definition

Co-design Meeting

steps in the co-housing building process

processes and difficulties are analyzed

1. digital platform

to support a large

community of

interest

conceiving the solution components

enabling solutions are defined

1. digital platform

to support a large

community of

interest

2. real estate team

to find suitable areas

and solve related

problems



1. digital platform

to support a large

community of

interest

2. real estate team


and solve related

problems

3. community building

to help the group to

arrive to a shared idea

on what to do



1. digital platform

to support a large

community of

interest

2. real estate team


and solve related

problems

3. community building

to help the group to

arrive to a shared idea

on what to do

4. co-design team

to support the group in

co-designing the shared

services



a large “community of interest”

is built

potential co-housers

express their interest







concept co-

development

co-housers community building







an agreement is signed …

… the building phase can

start!







multi-user domestic

appliances


framework

projects

context

improvement

local

projects

co-design

tools

projects and programs that

coordinate and direct a

variety of self-standing local

projects

activity 3

Parco Sud Milano

problem: rural areas near the cites are under the

pressure of the urban sprawl

Parco Sud Milano

problem: rural areas near the cites are under the

pressure of the urban sprawl

Parco Sud Milano

EXPO 2015 Milano “Food and sustainability”

planning by projects

step 1: local resources

step 2: promising cases

step 3: scenario and strategy

step 4: self-standing proposals

step 5: co-design processes

Tra

diti

onal

|in

dust

rial

ised

agr

icul

ture

Parco Sud Milano

His

tori

cal w

ater

-cha

nnel

s

Parco Sud Milano

Tra

diti

onal

and

old

far

mho

uses

Parco Sud Milano







observation: social innovation in food systems is

showing a variety of promising solutions.

observation: social innovation in food systems is

showing a variety of promising solutions.

farmer markets


purchasing groups

community vegetable gardens







strategy: the proximity between farms and the

city can be turned in an advantage considering its

potentiality in terms of “zero-miles” food and

tourism

Parco Sud Milano

the pre-condition for developing this strategy

is to develop a multifunctional farming

Parco Sud Milano / Cascina Forestina

design proposal: co-creation of a new vision (a

new idea of agricultural park) and 7 initiatives to

support multifunctional farming and local tourism.

Parco Sud Milano / Cascina Forestina

design proposal: co-creation of a new vision (a

new idea of agricultural park) and 7 initiatives to

support multifunctional farming and local tourism.

designer role: to facilitate

the new vision co-creation

and define the concepts of

the 7 supporting projects.







Parco Sud Milano

urban agriculture horticulture rural centre visitor centre

farmer market purchasing group food boxes

7 self-standing projects

to connect farmers and citizens

common brand

digital platform

Farmers’ Market

Parco Sud Milano

Green Purchasing

Parco Sud Milano

Food Subscription

Parco Sud Milano

Horticulture

Parco Sud Milano

Visitors’ Centre | Park Point

Parco Sud Milano







work in progress...!

a new vision of city/farm relationship

new food communities


framework

projects

context

improvement

local

projects

co-design

tools

communication and network

building to promote and

sustain the diffuse social

innovation and the related

design activities

activity 4

conclusions…

to build a sustainable

future means to use at best

the Planet resources

80%




80%

in a small, densely populated,

highly connected planet,

social resources are

the most abundant ones




80%

in a small, densely populated,

highly connected planet,

social resources are

the most abundant ones

design can help

DESIS. an international network

on design for social innovation

and sustainability.

desis-network.org

DESIS Network / international

DESIS-China

DESIS-Europe

DESIS-Brazil

DESIS-South Africa

DESIS-Local Networks

DESIS-Local Projects

DESIS-USA

DESIS-Colombia

DESIS-Australia

DESIS-Local start-up

DESIS-India

DESIS-Middle East

Thanks!

sustainable-everyday.net

desis-network.org

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