22 de julho de 2012 1 1ST ARQ INVEST 41ª. ASSEMBLÉIA ASBEA FOZ DO IGUAÇÚ 2013 CASE: “ON THE WAY TO INTERNATIONALISATION” ARCHITECT GUSTAVO BERTOZZI CEO
22 de julho de 2012
1
1ST ARQ INVEST 41ª. ASSEMBLÉIA ASBEA
FOZ DO IGUAÇÚ 2013 CASE: “ON THE WAY TO INTERNATIONALISATION” ARCHITECT GUSTAVO BERTOZZI CEO
TIMELINE
2005 – ISO 9001 and Total Quality
1997 – Ipês Lake
Planned Neighborhood
2012 –Office in São
Paulo
2009 – AsBEA
Apex Brazil CBCS
2010 – InternaMonalizaMon
Project
1993 – FoundaMon in Poços de Caldas
2013 – A Start Joint
Venture EUA
REAL STATE DEVELO
PMEN
T IN PALM
SPRINGS EU
A – CA.
PLANNED N
EIGHBORHO
ODS -‐ M
IXED USE REPLICABLE M
ODEL
PLANNED N
EIGHBORHO
ODS -‐ M
IXED USE REPLICABLE M
ODEL
INTERN
ATIONAL N
ETWORK PLAYERS
Arch. Angela Scheibe – USA-‐CA
Strategic Alliances
Joint Ventures
VALUE PROPOSITION
GEOGRAPHY CULTURE EARTH INFORMATION DNA MARKETING
UPWIND ARCHITECTURE INOVATION AND BRANDING
PRODUCTION / CONSTRUCTION
MARKETING
Suport AdministraMon
VALUE CHAIN MANAGEMENT
BRAND
SALES FOLOW THE CLIENT
Post Delivery
VALUES CONCEPTS
PROTOTYPE NEW OFFERS
Project components
ConstruMve techniques manufature
CRM
HR FINANCES IT SUPPLY
ARCHITECTURE THINKING
ENTERPRISE VALU
E
UPWIND ARCHITECTURE INOVATION AND BRANDING -‐
PRODUCTION / CONSTRUCTION
MARKETING
Suport AdministraMon
VALUE CHAIN MANAGEMENT
BRAND
SALES FOLOW THE CLIENT
Post Delivery
VALUES CONCEPTS
PROTOTYPE NEW OFFERS
Project components
ConstruMve techniques manufature
CRM
HR FINANCES IT SUPPLY
ARCHITECTURE THINKING
ENTERPRISE VALU
E
GEOGRAPHY CULTURE EARTH INFORMATION DNA MARKETING
VALUE PROPOSITION
New strategic view
ENTERPRISING ARCHITECTS
PEOPLE
VALUE PROPOSITION
PLANET
PROFIT
SUPLIERS AND PARTNERS
COSTUMERS AND MARKET
DELIVERY
UPWIND ARCHITECTURE
MISSION
Flavor to the business Par1cipate in the client business Deliver concept and value to it
We deliver more than just architecture or construc1on. Much
more than that, we deliver a value-‐added. Something that is delivery with status, fun, enjoyment and
return on investment.
VIEW
Grow na1on and worldwide sustainable, to posi1on itself among the best in the segment by 2018.
VALUE PROPOSAL
Texto do rodapé aqui
ARCHITECTU
RE THINKIN
G
0
1.000.000
2.000.000
3.000.000
4.000.000
2010 2011 2012
Income (R$)
Profit (R$)
0 20.000.000 40.000.000 60.000.000 80.000.000
Income (R$)
Profit (R$)
Income x Profit (Accomplished)
Income x Profit accomplished by 2012 and ProjecMon by 2022 from the desired input
FINANCIAL PROJECTIONS
• Thought to be sustainable;
• Customizable apartments
• Solar heahng system; • Reduced Condominium; • In delivery phase; • Sold out.
PORTFOLIO – IN PROGRESS ENTERPRISES
Alto das Oliveiras ResidenMal
Aquarius I ResidenMal
Aquarius II ResidenMal
Portal do Vale ResidenMal
• Central Localizahon; • Gourmet Veranda; • 2 or 3 dormitories
(bedrooms); • Under construchon; • Sold out.
• Great Localizahon; • 48 Apartments; • 2 vacancies in the garage
(ophonal); • Gourmet Veranda; • Under construchon; • Sold out.
• Solar heahng System; • Upscale Neighborhood; • 2 or 3 dormitories
(bedrooms); • In superstructure phase; • Last units.
Sustainability Standout 50 MM GSV
UPW
IND ARCHITECTU
RE
RELATION SHIP
THANK YOU! Associação AtléMca Caldense’s indoor pool
Gustavo Bertozzi -‐ [email protected]