Newzoo eSports Country Report (Dummy)

© 2014 Newzoo

Sizing & Profiling eSports' Popularity | Country X eSports Report Featuring Results of Newzoo’s Primary Consumer Research October 2014

© Image courtesy of

Turtle Entertainment

/ESL Gaming

© 2014 Newzoo

DUMMY REPORT

Available Countries

OTHER RELEVANT REPORTS

PC Gaming. Power to the People.

Long established in Asia, eSports and free-to-play, have now broken out of their niche and into Western markets. Does this prove there is a direct relationship between the two phenomena? At Newzoo, we believe so. It is not surprising that it is free-to-play titles such as League of Legends, Dota2 and World of Tanks have taken the lead in the recent boom of Sports in the West. Time spend has now become an equally important KPI as money spend for game companies, and that is essentially what eSports does. It gives gamers the opportunity to spend even more time on their favourite game franchise and ultimately… money. In this report eSports also includes playing amateur leagues and watching other amateur gamers play competitive games.

Just how big is the eSports boom in? And who are the eSports viewers and active participants? This report provides the answers.

Sizing & Profiling eSports' Popularity | Country X Introduction

ESPORTS COUNTRY REPORTS ARE AVAILABLE ON THE FOLLOWING COUNTRIES:

KEY COUNTRY FACTS

www.newzoo.com/esports

Peter Warman CEO Newzoo [email protected] +31 (0)20 6635816

NEWZOO

Global Games Market Report Premium

www.newzoo.com/pcreport

www.newzoo.com/global-games-service

POPULATION

ONLINE POPULATION

GAMERS

PAYING GAMERS

ANNUAL SPEND / PAYER

2014 REVENUES (EXCL. TAX)

16,140,000

9,800,000

4,660,000

2,270,000

$129

$290,000,000

DU

MM

Y REP

OR

T

32% AWARE OF ESPORTS

VIEWERS OR PARTICIPANTS

of all gamers aged 10-50 is aware of eSports

of all gamers aged 10-50

watches eSports or participates in

(amateur) eSports.

GAMERS AGED 10-65

3.8M

11% 33% of all eSports aware gamers aged 10-50 watches eSports or participates in (amateur) eSports.

405K

LEVEL OF ESPORTS INVOLVEMENT

amongst all eSports viewers and participants

eSports Awareness and Involvement | Country X Amongst all gamers aged 10 to 65

215K

ESPORTS SEGMENTS

frequent viewers and active

participants

190K

ESPORTS ENTHUSIASTS

OCCASIONAL VIEWERS

that only watch eSports sometimes

eSports Enthusiasts & Occasional Viewers

Country X

DU

MM

Y REP

OR

T

HOME SITUATION

eSports Audience Demographics | Country X Age/Gender split of eSports Enthusiasts & Occasional Viewers

OTHER FACTS

on eSports Enthusiasts

41% living together or alone with

children.

8% of eSports enthousiasts that play PC/Mac games are big spenders,

versus 9% for all gamers.

6% Of eSports enthousiasts

plays on a Xbox One

BIG SPENDERS

NEXTGEN

KEY DEMOGRAPHICS

of eSports Enthusiasts (inner circle) & Occasional Viewers (outer circle)

ESPORTS ENTHUSIASTS

87% is male

OCCASIONAL VIEWERS

12% is >35yrs

74% is male

21% is >35yrs

Country X

DU

MM

Y REP

OR

T

© 2014 Newzoo

DEMOGRAPHICS

© Image courtesy of Turtle Entertainment /ESL © 2014 Newzoo

Home Situation | Country X of eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65

© 2014 Newzoo, Graph generated in and exported from the Newzoo Data Explorer

eSports Enthusiasts Occasional Viewers Home Situation

41% of enthusiasts have kids versus 32% for the total population &

24% for occasional viewers

Total Population

215K 190K 7.0 Million

Country X

DU

MM

Y REP

OR

T

31% of enthusiasts have a full-time

job versus 40% for the total population

Work Situation


eSports Enthusiasts Occasional Viewers Total Population

215K 179K (> AGE 15) 6.39 Million

Country X

Work Situation | Country X of eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65

DU

MM

Y REP

OR

T

© 2014 Newzoo

MEDIA BEHAVIOUR


Device used to watch online video

51% of occasional viewers use a

mobile phone to watch online video content versus 28% of

enthusiasts


eSports Enthusiasts That watch online video

Occasional Viewers That watch online video

Total Population That watch online video


Country X

Device Used to Watch Video Content | Country X for eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65

DU

MM

Y REP

OR

T

TV Channels watched

37% of enthusiasts watch VT4

compared to 27% of the total population




Country X

TV Channel Popularity | Country X for eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65

DU

MM

Y REP

OR

T

Subscription Spotify

89% of the total population has never been

subscribed to Spotify versus 70% of occasional viewers


eSports Enthusiasts

Occasional Viewers Total Population


Country X

Spotify Subscribers | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65

DU

MM

Y REP

OR

T

Subscription Netflix

13% of enthusiasts are currently

subsribed to Netflix versus 2% of the total population




Country X

Netflix Subscribers | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and Total Population aged 10 to 65

DU

MM

Y REP

OR

T

© 2014 Newzoo

GAME BEHAVIOUR


MMO Spending

66% of enthusiasts pay to play

MMOs compared to 50% of all MMO gamers


Total MMO Gamers eSports Enthusiasts That play MMO games

Occasional Viewers That play MMO games


Country X

MMO Game Spending | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All MMO Gamers

DU

MM

Y REP

OR

T

Mobile spending


54% of enthusiasts & occasional

viewers spend money mobile gaming versus 23% of all mobile

gamers

Country X

Total Mobile Gamers eSports Enthusiasts That play Mobile games

Occasional Viewers That play Mobile games


Mobile Game Spending | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Mobile Gamers

DU

MM

Y REP

OR

T

Franchise Popularity

46% of enthusiasts play FIFA compared

19% of occasional viewers


Total Gamers That play the below franchises

eSports Enthusiasts That play the below franchises

Occasional Viewers That play the below franchises


Country X

Game Franchise Popularity | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Mobile Gamers

DU

MM

Y REP

OR

T

Console used


22% of occasional viewers use a PS4

versus 15% of enthusiasts & 9% of all console gamers

Total Gamers That play Console games

eSports Enthusiasts That play Console games

Occasional Viewers That play Console games


Country X

Console Use | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers

DU

MM

Y REP

OR

T

© 2014 Newzoo

HARDWARE


Active headset use


57% of enthusiasts use a headset more than 25% of their game time versus

19% of all gamers

eSports Enthusiasts Occasional Viewers


Country X

Headset Use While Gaming | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers

Total Gamers

DU

MM

Y REP

OR

T

Headset budget


24% of enthusiasts have a budget of

over $100 versus 12% of all gamers

eSports Enthusiasts That own / plan to buy a headset

Occasional Viewers That own / plan to buy a headset


Country X

Headset Budget | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers

Total Gamers That own / plan to buy a headset D

UM

MY R

EPO

RT

Retail vs. e-tail

Country X


35% of enthusiasts buy peripherals

online versus 24% of all gamers

eSports Enthusiasts That own game harwdare peripherals

Occasional Viewers That own game harwdare peripherals


Total Gamers That own game harwdare peripherals

Retail vs E-tail for Peripheral Purchases | Country X Amongst eSports Enthusiasts, Occasional eSports Viewers and All Gamers

DU

MM

Y REP

OR

T

Your Access to More Data | Newzoo Data Explorer The report includes a login to the Newzoo Data Explorer that allows you to cross-analyze consumers with various levels of eSports involvement across 100 variables that are listed below.

General Demographics • Gender • Age • Education • Income • Work situation • Home situation • Hobbies and general interests Media, Payments and Hardware • Social networks used: e.g. local social networks,

Facebook, • Whatsapp, Instagram • TV Channels watched most frequently • Mobile service provider used: e.g. local providers, T-

Mobile, • Verizon, AT&T • Cross-screen media behaviour: e.g. music & video

streaming, • ebooks, on-demand & pay TV • Subscriptions: e.g. Xbox Live Gold, PlayStation Plus,

Steam, Spotify, Netflix, HBO • Global payment solutions used: e.g. Visa,

MasterCard, PayPal, PaySafe Card • Mobile Phone and Tablet Brand devices used: e.g.

iPhone, iPad, Galaxy, Kindle • Hardware brands used: e.g. Plantronics, Razer,

Kingston, Roccat, Madcatz, Steel series • Headset use: e.g. in terms of share of playing time, e-

tail vs retail preference

Game Behavior and Spending • Total number of (non-)gamers • Players per market segment: Mobile, Console,

PC/MMO • Play frequency per market segment • Time spent playing per market segment • Genre preferences per market segment • Gamers segmentation statements: Casual, Mid-

core , Core • Paying players per market segment • Level of spending on games per segment: non-,

small-, average- and big spenders Console/PC-specific • Console used & owned • Own or play for key franchises: e.g. Skyrim, GTA,

Call of Duty, Bioshock, Just Dance, FIFA • Source of downloaded PC/Mac games: e.g.

Steam, Origin, Filesharing • Use of PC vs Apple, laptop vs. desktop • Share of digital downloads in total spending • Importance of game extensions as buying reason MMO-specific • Free-to-play versus Pay-to-Play • Preferred MMO type: e.g. RTS, RPG, Shooter,

Sports, Battle Arena, Resource/Casual • Use of PC vs Apple, laptop vs. desktop • Popular MMO franchises played: e.g. World of

Warcraft, League of Legends, World of Tanks, Dungeons & Dragons Never Winter, DotA 2

All Variables The variables below can all be analyzed for the total online population, gamers and consumers with a certain level of eSports involvement. They can also be used the other way around: to analyze eSports involvement of any group of consumers defined by any (combination of) the below variables.

THE NEWZOO DATA EXPLORER

SUPPORT

If you require assistance in using the Newzoo Data Explorer, please contact: Bente de Heij [email protected] +31 (0)20 6635816

© 2014 Newzoo

Sizing & Profiling eSports' Popularity | Country X eSports Report Featuring Results of Newzoo’s Primary Consumer Research October 2014

© Image courtesy of

Turtle Entertainment

/ESL Gaming

© 2014 Newzoo

DUMMY REPORT

Available Countries

Newzoo eSports Country Report (Dummy)

Data & Analytics