NEWWA Social Networking

NEWWASocial Networking

Jon DiPietroChair, Social Networking Committee (NEWWA)Member, IMTech Committee (AWWA) @JonDiPietro

Communication Strategy

Current:

PUSH (opt-out):Direct mailEmail

Future:

PULL (opt-in):BlogFacebook

Current: Facebook Fan Page

• Opt-in• Viral• Conversational• Analytics• Reach• Demographics• Cost

Current: Facebook Fan Page

• Photos most popular

• Generate most traffic

Current: Facebook Fan Page

• Discussions not popular

• Long tail too short

Current: Facebook Fan Page

• Increasingly using events

• Builds buzz• Extra

reminders• Reach

Current: Facebook Fan Page

• Insights: Marketing data

• Engagement• Reach• Demographics• Trends

Future: Social Networking Committee

• Mission:Implement and educate

• Recruitment:Requires education process

• Strategy:Maximize reach and engagement with existing content through (mostly) free channels

• Tactics:Integrate blog into CMS, link with social media channels, provide training

Future: Content Conveyor Belt

Existing contentSearch engines

Members

Content Conveyor Belt

Reuse existing content

Content Conveyor Belt

Load it into a blog and/or email to Posterous

Content Conveyor Belt

Category A

Category B

Tag 1

Tag 2

Tag 3

Tag 4

Label the content to make it searchable and subscribable

Content Conveyor Belt

Content automatically flows to Twitter, Facebook, FriendFeed, Flickr, YouTube, RSS

Content Conveyor Belt

Watch analytics and track inbound sources

Content Conveyor Belt

Parts List:• Web site hosting

$96 - $240 / year• Open source content management system

free (WordPress, DotNetNuke)• Plugins

free - $100• Social Media

free

Content Conveyor Belt

Play Book:• New web site (DotNetNuke CMS)• Posterous (content aggregation & distribution)• Social Media channels– Facebook– Twitter– FriendFeed– Flickr

– YouTube– Slideshare– Scribd

ContactKirsten King

Director of Communications, [email protected]

508-893-7979

Jon DiPietroChair, Social Networking [email protected]@JonDiPietro603-606-5937