@markjones Global Financial Communities Editor Social Media Strategy and Reuters News
News:Rewired - May 27, 2011
Jan 15, 2015
Slides presented in the 'Social Media Strategy' session of News:Rewired.
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@markjones
Global Financial Communities Editor
Social Media Strategy and Reuters News
• Is there a photo?
Reuters Trust Principles
“That no effort shall be spared to expand, develop and adapt the news and other services and products so as to maintain its leading position in the international news and information business.”
3
The good old days…
The EXPERT
Now the audience isn’t necessarilylooking at the stage
Adjusting to a networked world
• Baking social media into our own services• Seeking intelligence from open social networks• Developing richer relationships with users via
open social networks
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What would Obama do?
Image source: San Diego Union Tribune
People we don’t know
People we know
Non-collaborative Collaborative
Insider
Chatrooms
Live bloggingReuters.com
Markets
Agency
peHUB TweetMinster
@markjones
Global Financial Communities Editor
Social Media Strategy and Reuters News
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