Newsletter

• 1. Goals1. 2.To share content with subscribers so they take action. Turn Subscribers Into Buyers2

2. A Newsletter Enables us to1. Communicate directly with clients 2. Inform customer about upcoming activities 3. Generate interest in the target audience 4. Market our brand to potential clients3 3. 10 Great Benefits of Newsletters1. Effective communication 2. Establish brand recognition 3. Increase client loyalty 4. Increase website traffic 5. Cost effective 6. Increase public and media exposure 7. Longer shelf life8. Communicate sale information 9. Establish companys expertise 10. Save time4 4. Newsletter Vs. Other Marketing Channels Econsultancy took a survey of in-house marketers and their thoughts on various marketing channels ability to drive monetary benefit. It turns out that Newsletter is second, only to organic search referrals. 120 100 804711 262425343635312231331097Social MediaOffline Direct MarketingMobile Marketing27 4060 43 414030203125190 SEONewsletterExcellent Proprietary - Not for distributionPPCGoodAgeragePoor 5 5 5. Lead Conversion Change 2011-2013 Lead conversions through newsletter remain consistent throughout 2011 to 2013 and according to Hubspot, rated third in its ability to drive sales from leads created.2019 1818 1616 1515 1414 12 12 121210109201188762012 20135 44 2 0 SEOProprietary - Not for distributionNewsletterPPCSocial MediaOffline Direct Marketing6 6 6. 4 years Newsletter Matrix Newsletter Success rate has been increased from past 2 years Lesser unsubscribe Where CTR rate fails to increase Open rate increased by almost 4% 80 70 6021 305022.45Success40 5301224198.9 6.75Unsubscibed CTROpen Rate620 25.3523.2520101023201119.4823.390Proprietary - Not for distribution20122013 7 7 7. 10 Keys to a Successful Newsletter1. Newsletter has a purpose 2. Newsletter Content 3. Layout & Navigation 4. Crystal Clear Call To Action 5. Personalization 6. A/B Split Testing7. Know When to Make Changes 8. Make Unsubscribing Easy 9. Testing Before Send Out 10. Measure8 8. Newsletter Open & Click Rates By Day Open Rate & CTR differ Industry by Industry.16 1412.913.41210.7 9.8108.88.78 6Open Rates By Day6.7Click Rates By Day5.8 4.34 22.83.133.21.70 SunMonProprietary - Not for distributionTueWedThrFriSat 9 9 9. Newsletter Development Statistics Having a clean and up-to-date email list is one of the best ways to increase the likelihoodof your email marketing campaigns making it to the intended inboxes 70 60 50 40 30 2010 0Proprietary - Not for distribution10 10 10. Why do we need Newsletter for InterCallKeep in touch with our existing customerInformation on Product Update Information on Account Upgrade Generate Leads from new subscriber Special Promotions or DiscountBoost Sales TrackProprietary - Not for distribution11 11 11. Steps Need to be FollowCollect existing Contacts and Filter them by Products Set Goals & ObjectivesDecide Call to action Finalize the Content (Subject line, Body content) Testing and Plan the DeliveryProprietary - Not for distribution12 12 12. Establish Plans for MarketingThis is an often overlooked step. Once youve built your e-Newsletter, the next question should be, how am I going to add more new subscribers for each issue? The easiest way to increase the readership of your e-Newsletters is to let your existing customers know about it. 1. Mention Newsletter in all marketing materials. 2. Use Newsletter as a sales tool. 3. Encourage people to sign-up via a form on your Web site. 4. Ask your partners to invite their customers to sign up. 5. Especially sales team, should encourage clients to receive Newsletter.Proprietary - Not for distribution13 13 13. Thank You